PureB2B

JANUARY 17, 2019

It’s said that 64% of small and medium businesses will commit to cloud-based technology as a means to boost workflow productivity in 2019. 10 Game-Changing SaaS Trends for 2019. The unceasing debate over horizontal (operations-focused) and vertical (industry-specific) models will see a convergence soon. Custom Integrations.

Marketing AI 90

Marketing AI Trends Planning API 90

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. While their initial venture was to increase the creation of vertical video, things like this need baby steps. So what does this mean for your brand?

Trends 92

Trends Curation Opinions Paid Search Agency 92

Strategic-IC

DECEMBER 5, 2018

With that in mind, here we look back at 10 posts from 2018, that may help you refine your approach in 2019. 10 B2B Sales and Marketing Blogs to Enhance Your 2019 Campaigns. Read: B2B Sales and Marketing in 2019. What is Intent Data, and How Can You Include it in Your Campaigns??.

B2B Sales 76

B2B Sales Account Based Marketing B2B Marketing Campaigns 76

PureB2B

JANUARY 17, 2019

It’s said that 64% of small and medium businesses will commit to cloud-based technology as a means to boost workflow productivity in 2019. 10 Game-Changing SaaS Trends for 2019. The unceasing debate over horizontal (operations-focused) and vertical (industry-specific) models will see a convergence soon. Custom Integrations.

Marketing AI 62

Marketing AI Trends Planning API 62

BOP Design

FEBRUARY 20, 2019

The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy. What’s New for 2019? Trends for 2019 indicate that video is on the rise. In 2019, social media content will continue to become more personal. Creating Brand Authenticity.

Social Media 50

Social Media Media B2B Linkedin 50

DivvyHQ

DECEMBER 12, 2018

4 Indisputable Reasons to Increase Content Marketing Budget in 2019. Across all industries and verticals, people are increasingly researching their purchases online — some 88% of consumers take this step, per one report. As organizations chart their courses for the new year, we’re here to help. Content Marketing Works. It just does.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Paid Search Agency Content Marketing 56

BuzzSumo

SEPTEMBER 20, 2019

So, it should go without saying that your company needs a presence on Facebook in 2019. The 5 Most Important Goals for Facebook Marketing in 2019. In 2019, you need to do some experimenting and create separate segments, so your ads are hyper-focused on leads and customers based on their previous actions. That stops this year.

Facebook 72

Facebook Paid Search Agency Best Practices Verticals 72

Nuvi

MARCH 19, 2019

Reputation.com’s 2019 Healthcare Reputation Report Makes Case for Investingin Reputation Management as a Key Element in Improving Patient Experience and Revenue. The complete “2019 Healthcare Reputation Report” can be downloaded here. REDWOOD CITY, Calif. Patient Experience Can Predict Success for Hospitals. About Reputation.com.

Touchpoints 40

Touchpoints Correlation Verticals Analysis 40

SEMrush

OCTOBER 11, 2019

This research will cover essential knowledge for fashion vertical such as key research findings of audience demographics for both advertisers and publishers, valuable information on topics similarity for both advertisers and publishers, the most popular ad sizes, etc.

Display 77

Display Advertisements Advertising Stats 77

Martech Advisor

SEPTEMBER 25, 2019

In fact, consumer engagement with email campaigns is increasing as a result of shifting marketing strategies greatly influenced by privacy regulations, according to our Acoustic 2019 Marketing Benchmark Report that details the latest trends in email and mobile marketing based off of 2018 data.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Sprout Social

MAY 10, 2019

While some of these formats favor a vertical viewing aspect ratio, seven out of 10 YouTube users prefer horizontal viewing on their phones. This post 9 YouTube stats to inform your marketing strategy in 2019 originally appeared on Sprout Social. What kind of an approach are you bringing to your YouTube or video strategy?

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Customer Experience Matrix

NOVEMBER 24, 2018

Oracle plans to release a dozen industry-specific data schemas including B2B and B2C verticals. The full system is slated to be available in mid-2019. The structures will include both raw data and derived variables such as predictive model scores. It does identity resolution. It’s not live yet.

Marketing Management 235

Marketing Management API Verticals Trigger Marketing 235

Convert

MARCH 11, 2019

Facebook just released their annual Topics & Trends Report for 2019. Helpfully, Facebook curated their findings into seven industry verticals, such as Beauty & Fashion, Entertainment, Commerce, and Science & Technology.

Media Plans 45

Media Plans Trends Social Media Verticals 45

Contently

OCTOBER 5, 2020

In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars. Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages. No image, just one line of text and a call-to-action button.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Webbiquity

OCTOBER 16, 2018

Contrary to the worries of its impending demise a decade ago, event marketing has rebounded strongly and continues to grow, with 63% of marketers planning to increase both budgets for and the number of events they host or attend in 2019. Amplify Your Content Through Vertical Websites.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Nuvi

JUNE 12, 2019

June 13, 2019 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today released its 2019 Retail Banking Reputation Report , an in-depth analysis of online data for retail banking locations representing 23 major U.S. REDWOOD CITY, Calif.

Enterprise Management 40

Enterprise Management Work Management Response Rate Analysis 40

Martech

APRIL 18, 2022

In 2020 Americans averaged 82 minutes per day on social media , a seven-minute jump from 2019. The consumer goods industry vertical segment is expected to register the fastest CAGR of 14.1% This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. from 2021 to 2028.

Social Media 110

Social Media Advertisements Advertising Media 110

Engagio

MAY 14, 2019

In fact, that was the theme this year at SiriusDecisions Summit 2019 – TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine. The post Top ABM Takeaways from SiriusDecisions Summit 2019 appeared first on Engagio. Demystifying Data: Powering ABM with Clear UI and Machine Learning.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Moz

FEBRUARY 26, 2019

Posted by TheMozTeam With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. If your 2019 plan is to finally figure out mobile, you're already too late. Mobile is table stakes. This is barely a prediction.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Nuvi

JANUARY 23, 2019

JANUARY 23, 2019 — Reputation.com , the first and only complete cloud-based enterprise reputation management platform, today announced Google Seller Ratings (GSR) for Auto to drive leads, engage car buyers, and yield more sales for auto dealerships. Power Automotive Summit, 2019 NADA Show. Increase Qualified Lead Volume and Auto Sales.

Enterprise Management 40

Enterprise Management Google Marketing Management Click Rate 40

KoMarketing Associates

MAY 30, 2019

Marin’s Q4 report also covers trends in mobile share and average search CPC’s across popular verticals, including B2B. Research showed that overall, 68 percent of marketers intend to spend more on social media ads in 2019, which suggests that the tactic is continuing to yield positive results.

Social Media 122

Social Media Allocation Social Marketing Advertisements 122

Zoominfo

DECEMBER 21, 2020

The dip — a 29% drop from 2019 to 2020 — stems from the pandemic and damaged economy. In this scenario, a company further penetrates its customer base by marching into a new vertical market either in a region or through global expansion. Figure 1 : The pandemic put a damper on mergers and acquisitions.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Nuvi

FEBRUARY 20, 2019

FEBRUARY 20, 2019 — Reputation.com , the first and only complete cloud-based enterprise reputation management platform, today announced its participation in the eTail West 2019 show with a speaking session titled, “How to Win the Battle for Business with a Leading Reputation Score.” WHEN: February 21, 2019. REDWOOD CITY, Calif.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Verticals 40

QuanticMind

DECEMBER 20, 2018

If you’re wondering what new digital advertising opportunities to watch in the New Year, here are our Top 9 PPC predictions for 2019. . Since Bing minimized the hassle of importing Google Ads campaigns and maximized the potential to reach target audiences, we can expect that more advertisers will launch Bing PPC campaigns in 2019.

PPC 40

PPC Marketing AI Multi-Channel Funnel Advertising 40

Contently

SEPTEMBER 24, 2021

He also said users should expect to see more algorithmically recommended vertical videos, from people and topics they don’t follow, over the next 6-12 months. By early 2019, it had reached a billion users. People will only spend more time watching vertical video streams, and they’ll be drawn to it in other environments.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Parse.ly

MARCH 18, 2021

Top Categories 2019-2020. Referral Sources 2019-2020. As a result, Health & Fitness type content saw a whopping 307% more attention in 2020 than it did in 2019. Top Categories 2019-2020. Referral Sources 2019-2020. Table of Contents. Politics” and “Health” Blew Up. Pre-2020 Trends Holding Constant.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Marketing Insider Group

NOVEMBER 10, 2020

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. Looking at Scott Brinker’s latest Martech landscape there are now over 8,000 MarTech solutions. The MarTech Landscape is still growing, despite long-standing expectations of consolidation, 13.6%

Planning 323

Planning Analytics Enterprise Management Work Management 323

SnapApp

APRIL 2, 2019

For more ideas on how to identify ideal partners for this type of project, see Kaleigh Moore’s blog post, Once You’ve Found the Right Influencer for Your Vertical, Then What? The post 6 Essentials of Successful B2B Demand Generation Marketing for 2019 appeared first on SnapApp. Just be sure you pick your partners carefully.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

Marketing Insider Group

SEPTEMBER 16, 2019

At the recent Content Marketing World 2019 conference in Cleveland , research became the primary focus of a panel discussion moderated by Morgan Molnar, Senior Manager of Product Marketing at SurveyMonkey. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 193

Relevance Research Opinions Content 193

ClearVoice

MARCH 31, 2020

Up until this point, we’ve also provided deep-dive explanations of the previous four content levels — core content (#1), vertical content (#2), content hub (#3), content franchise (#4) — which you can explore on your own time from this linked list. Vertical content. Next in the brand hierarchy, vertical content serves a business niche.

Campaigns 100

Campaigns Content Marketing Verticals Content 100

illumin

OCTOBER 16, 2023

Retail ad spending is shifting and growing As stated above, retail is by and far the biggest ad spending vertical in the US, and accounts for 27.9% Retail digital ad spending increases come hand in hand with an almost doubling of US retail ecommerce sales from 2019 to 2023. It’s above average growth is expected to hit 12.2%

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Buffer

NOVEMBER 8, 2018

Instagram Stories research benchmarks for specific verticals. Earlier this month, we approached their team with one (not-so-simple) question: How are Instagram Stories performing for brands and businesses heading into 2019? Instagram Stories research benchmarks for specific verticals. Average completion rate and stories length.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

B2B Marketing Directions

JUNE 7, 2020

NetLine operates a content syndication platform, and this report is based on data about millions of content downloads that occurred on the NetLine platform in 2019. The Best Times to Offer Content NetLine found that Tuesdays and Wednesdays were the best days to reach B2B audiences in 2019. hours in 2019. hours in 2019.

B2B 75

B2B Content Webinar Metrics Trade Show 75

Martech

JUNE 23, 2022

Use the verticals they’re researching. It isn’t just one vertical that’s affected, this is relevant to all advertisers. Vertical ads are a good option when trying to reach the Workday Consumer at the bottom of the funnel. Vertical ads are different for each category or industry. GlobalWebIndex, U.S., June 2020-June 2021.

Top of Funnel 79

Top of Funnel Campaigns Funnel Advertising Work Management 79

LeanData

SEPTEMBER 16, 2020

Even for those verticals seeing growth during this time, businesses must create efficiency in order to scale. TOPO MARKETING TECHNOLOGY REPORT 2019, TOPO SALES TECHNOLOGY REPORT 2019. Those who can automate lead management see a 10% (or greater) increase in revenue in 6-9 months.² . Strategic IC, 2017 (Source: [link].

Lead Management 98

Lead Management Work Management Lead Scoring Lead Ranking 98

Martech

NOVEMBER 30, 2021

Or do you want to expand into a new segment, territory or vertical market? Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. Can sales and marketing work together to identify our target accounts?

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management ABM 116

ClickZ

JUNE 6, 2020

Content sits at the heart of all sales and marketing verticals and as several business heads face a variety of conundrums: . billion in 2019 to $40.74 According to Gartner , only 1 in 25 CIOs reported applying AI in their business verticals. B2B content consumption and marketing decoded. Are we creating valuable content?

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140