Martech

OCTOBER 23, 2023

Branch Metric’s objective was to create a search engine specially for apps, that would serve app page from search queries using a “deep linking” technology. Despite advertising costs rocketing from $21 million in 2015 to $290 million in 2019, Expedia’s traffic from Google did not increase.

Google 77

Google Lead Ranking Lead Scoring Paid Search Agency 77

ClickZ

JULY 26, 2019

to reach $165.7bn in 2019, making it the second-largest ad channel worldwide across 96 markets, as per WARC’s Adspend Forecast. By the end of 2019 , in-app advertising will have grown by 60% as media-buyers will continue to receive increased conversion rates. Source: Appsflyer. Conclusion.

Mobile Advertising 111

Mobile Advertising Paid Content Paid Search Agency Advertisements 111

Hubspot

AUGUST 31, 2015

billion by the end of 2019. 7) Use deep linking in your ad campaigns for a better user experience. Deep linking is the technology that enables developers to send a user to a particular part of their app, similar to the way that URLs allow a user to go to a specific page of a web site.

Multi-Touch Attribution 28

Multi-Touch Attribution Paid Search Agency Ads Campaigns 28

Moz

JULY 17, 2019

I would like to propose an alternative to the predominant view, a speculative theory, about what has been going on with Google in the past two years, and it is the thesis of my 2019 MozCon talk — something we are calling Fraggles and Fraggle-based Indexing. Why index fragments & Fraggles?

SERP 50

SERP API Mobile Advertising Verticals 50