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May 2019 B2B Blog Post Round-Up

Zoominfo

By now, most of us are familiar with the “Amazon” experience. Although the ever-widening range of products and options makes for a superior buying experience, it’s suddenly become much more difficult for companies to compete with one another. And, in many cases, companies communicate via marketing content. Let’s get into it!

B2B 189
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Digital ad spend: Paid search continues to dominate in 2019

ClickZ

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Google, YouTube and Amazon top the list of most trusted publishers.

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ZoomInfo’s 10 Most Popular Companies

Zoominfo

All ZoomInfo products and services are fueled by a comprehensive database of companies and business professionals. Our customers use ZoomInfo’s tools to search for specific companies, employees within certain companies, revenue information, recent web mentions, financial details, and more. Let’s dive right in! Revenue: $77.1

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How Ad Serving Businesses Help Google and Amazon Disrupt New Industries 

Martech Advisor

Google and Amazon are steadily encroaching on new industries as the enter new lines of business, and meanwhile most of their new competitors freely give their data to Amazon and Google's ad servers. Do today’s brands have any choice but to continue to bankroll the very companies that are looking to disrupt their business models?

Amazon 59
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Online advertising trends to watch: 2019

Bannerflow

And it certainly looks like 2019 is going to be significant: the new Avengers is sure to be just as action-packed, season 8 Game of Thrones even more gruesome, and we’re sure something scandalous will happen with the Kardashians (then again, when doesn’t it?). By 2019, eMarketer predicts that U.S. The final bell tolls for the cookie.

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Predictions for 2019: Are you up on these hot topics in business and technology?

Biznology

But consultants who work across many industries know what women and men in the C-suite are focused on and worried about, and that’s the basis for our new Wednesday Wisdom series for the first quarter of 2019. David Schlesinger advises companies on running complex, dispersed global organizations. Have predictions of your own?

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4 More Digital Marketing Strategies You Need to Know for 2019

Adobe Experience Cloud Blog

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy for 2019. Smart companies are leveraging mobile cameras to improve their customer experience. Virtual and Augmented Reality. Let me know in the comments below!