DiscoverOrg

JUNE 24, 2016

They simply won’t stand for lackluster mobile experiences, formatting issues, or inadequate design. In other words, every digital interaction you have with a prospect needs to be optimized for mobile. Because chances are, your next sale will undoubtedly have a mobile or cross-channel component. Don’t believe us?

Cross-Selling 136

Cross-Selling Mobile Marketing Correlation Forrester 136

KoMarketing Associates

JUNE 12, 2018

Last week, several KoMarketers had the opportunity to attend SearchLove 2018 in our lovely city of Boston. There were so many of us, we barely fit all fit in the photobooth frame; see exhibit A: A post shared by KoMarketing (@komarketing) on Jun 7, 2018 at 10:56am PDT. Anastasia Warren (@anastasiafwa) June 7, 2018. SearchLove.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Zoominfo

FEBRUARY 1, 2018

49% of B2B marketers are heavily engaged in mobile marketing for generating leads ( source ). The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. Companies who automate lead management see a 10% or more bump in revenue in 6-9 months time ( source ). B2B Lead Generation Statistics: The Challenges.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

KoMarketing Associates

MAY 7, 2019

IAB recently published the “IAB Video Advertising Spend Report” and discovered that between 2018 and 2019, there was a 25 percent increase in the average dollar amount spent on digital/mobile video advertising. million on digital/mobile video. In 2019, marketers are projected to spend approximately $17.8

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In particular, video is going to rule content creation, voice search will start to find its footing, and mobile results will take priority. Similar to how we have desktop and mobile set up separately.”. Mobile Results Will Take Priority.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Google has increasingly moved towards a model that prioritizes mobile experience. Mobile SEO is a technical but well-understood and largely straightforward process.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Hubspot

JUNE 15, 2020

But, as this channel has thrived, mobile technology. And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. Mobile Email Optimization Stats. 49% of all web traffic was from mobile devices in 2019.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Biznology

APRIL 6, 2018

You can’t count on mobile devices for interactive features. The post Business video trends worth noting in 2018 appeared first on Biznology. Desktop browsers rule. 86% of views of business-related videos take place on desktop browsers. Maybe that should be your first repurposing project. Like this post? Sign up for our emails here.

Trends 158

Trends Video Marketing Correlation Business 158

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Brightedge

MARCH 29, 2018

On March 26, Google announced that after 18 months of testing it is beginning to roll out the mobile-first index. Back in 2016 Google first detailed its plan to change the way its search index operates and how it will eventually use the mobile version of a website’s content to index its […].

SEO 64

SEO Google Content 64

Martech Advisor

SEPTEMBER 25, 2019

More and more potential consumers are skipping desktop or laptop computers and going straight to mobile devices. What are the latest adtech trends, and what’s next for mobile advertisers in an app-centric world? Mobile users can pay rent, order groceries, call a cab, and play games with their friends all on one device.

Mobile Advertising 88

Mobile Advertising Advertising Agencies Advertisements Advertising 88

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. In 2015, more than 35% of web pages were served to a mobile phone. In 2018, that number has risen to 52.2% 4) Interactive Ads.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

It’s hard to deny that, in 2018, one of the most critical marketing efforts for businesses to invest will be content marketing , but creating content within an enterprise organization comes with extra challenges: Siloed internal departments —Sometimes, there are just too many cooks in the kitchen. Enterprise Marketing for 2018.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Kaon

NOVEMBER 6, 2018

According to comScore, mobile devices dominate total minutes spent online across the globe (71 percent in the United States). So, Ciena looked to mobile as a means for evolving its selling methodology to become more solution-based. The Solution. And though Ciena sells to businesses, at the end of the day, we’re all consumers.

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Hubspot

MARCH 22, 2018

In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. To help you reap the many benefits of ecommerce in 2018 and into the future, we’ve chosen the top 10 trends we think will change how people buy and sell online. Ecommerce Trends 2018. Mobile First.

eCommerce 100

eCommerce Trends Amazon Mobile Marketing 100

Choozle

FEBRUARY 25, 2019

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. G2 Crowd High Performer in mobile advertising year-round. 2018 on social @choozle.

Mobile Advertising 52

Mobile Advertising Paid Search Agency Advertising Agencies Advertising Benchmark 52

ATAK Interactive

MAY 31, 2018

Here are the 12 most obvious features your 2018 ecommerce site absolutely needs. Be Mobile and Browser Friendly. Did you know if Google finds your site “mobile unfriendly” your business will not come up in search results when a user is searching from their phone? Ensure your website is mobile-friendly. Easy to Use.

eCommerce 90

eCommerce Features Privacy Policies Top of Funnel 90

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance. Greater Use of Negative Space. Secure Websites .

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. Optimize Your Website for Mobile. Indeed, Google confirms that 50% of B2B queries are made on mobile phones. Consider Retargeting.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Bannerflow

NOVEMBER 22, 2022

The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. This is up from a 46% share in 2018 – signalling a continuation of the shift to a mobile-led strategy. So, should your strategy focus solely on mobile display ads?

Mobile Advertising 52

Mobile Advertising Display Advertisements Advertising 52

KEO Marketing

JANUARY 4, 2018

What are some of the signs it might be time for a more responsive web design in 2018? The following points out why your website needs a redesign for 2018. Here are a few of the top strategies for 2018: Incorporate voice search. Voice search through digital assistants will be huge in 2018. Is your site mobile responsive?

Marketing Websites 74

Marketing Websites Lead Scoring Lead Ranking Long Tail Marketing 74

Hubspot

SEPTEMBER 12, 2018

While there are numerous trends emerging in the IoT world today, let's take a look at the seven we believe will most affect consumers and businesses in 2018. IoT will become more mobile-friendly. In 2018, smart home systems and devices are going to become increasingly connected, and much more common. IoT Trends.

Trends 70

Trends Bandwidth Mobile Advertising Mobile Marketing 70

Brightedge

DECEMBER 1, 2017

The post Best SEO Books 2018 appeared first on BrightEdge SEO Blog. These are interesting times for books. Books now come in hardcover, paperback, Kindle, Kindle Unlimited (free with subscription), PDF, and audio […].

SEO 104

SEO Best Practices Tactics Marketing Websites 104

Leadspace

FEBRUARY 19, 2018

Here are ten of the best strategies for B2B marketing in 2018. In 2018, brands looking to expand their marketing efforts should at least consider Instagram as an option, especially those that want to improve their content marketing outreach and ROI. Optimize your site for mobile speed. Personalize content for B2B audiences.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

PureB2B

MAY 20, 2018

Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. A couple of years ago, the mobile game Pokémon Go became hugely popular , and people were excited to hit the augmented reality of once familiar streets. Take your marketing automation strategy up a notch with bots.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

Brightedge

JUNE 18, 2020

4 min read Beginning in September 2020, Google will be switching to mobile-first indexing for all websites. Currently, 70% the sites appearing in Google SERPs are already mobile-friendly. Is your site ready for mobile-first indexing? What is mobile SEO? What is mobile-first indexing? As of 2019, data proved 52.6%

SEO 66

SEO SERP Marketing & Strategy Mobile Marketing 66

Martech Advisor

SEPTEMBER 25, 2019

In fact, consumer engagement with email campaigns is increasing as a result of shifting marketing strategies greatly influenced by privacy regulations, according to our Acoustic 2019 Marketing Benchmark Report that details the latest trends in email and mobile marketing based off of 2018 data.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

PureB2B

MAY 20, 2018

Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. A couple of years ago, the mobile game Pokémon Go became hugely popular , and people were excited to hit the augmented reality of once familiar streets. Take your marketing automation strategy up a notch with bots.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

KEO Marketing

DECEMBER 14, 2017

These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. What social media marketing strategies should you focus on in 2018 to capitalize on these numbers? Here is a look at the top social media marketing trends for 2018. millennials hang out.

Social Media 59

Social Media Social Marketing Trends Planning 59

Biznology

JUNE 19, 2014

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Why should I be interested in mobility?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Liveintent

MAY 9, 2018

People-based marketing was a hot topic at LiveRamp’s RampUp 2018. Starbucks earns serious respect for a strong loyalty program that has more than 14 million members and processes 30% of transactions through its mobile app. You can view more RampUp 2018 highlights here.

Tips 87

Tips Opt-out Opt-in Loyalty 87

Hubspot

JUNE 14, 2018

Here are the ten best eSignature solutions in 2018. For example, when you sign your name on a courier’s mobile device -- that’s an electronic signature. Mobile app: iOS. |. Mobile app: iOS | Android. Mobile app: iOS | Android. Mobile app: iOS. |. Mobile app: iOS | Android. So, how can you get started?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Best Practices 98

Navigate the Channel

DECEMBER 14, 2017

Here are some key content marketing trends to focus on for 2018: 1. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018. Even as Google begins prioritizing mobile sites over desktop, content is no longer all about the smartphone. Original Content is Still Critical.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

KEO Marketing

DECEMBER 12, 2017

What do you need to focus on, both online and off, in your key marketing strategies for 2018? All your marketing strategies must tie back into your company’s 2018 objectives. Here are the top marketing strategies savvy marketers will pay attention to in 2018 to help their brands achieve company initiatives.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 48

RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines.

Google 53

Google Lead Ranking SERP Lead Scoring 53

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1. Optimize Your Website for Mobile. Indeed, Google confirms that 50% of B2B queries are made on mobile phones. Ramp Up Social Networking and Personalize Connections. Consider Retargeting.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62