Liveintent

NOVEMBER 5, 2019

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. eMarketer estimates nearly 91% of US internet users will send at least one email each month in 2019. Email is one of our very favorite topics. Consumers Have Limits.

Marketing Report 69

Marketing Report Email Marketing Emarketing Features 69

Choozle

JANUARY 17, 2019

In their December 2018 U.S. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Digital advertising in 2018: Key takeaways. Take a look at our 2017 key findings & best practices to compare data between 2017 and 2018. transact programmatically.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Hubspot

APRIL 21, 2020

By Q1 of 2018, 60 billion messages were being sent through the platform each day. eMarketer ). In 2018, WhatsApp grew its U.K. In 2018, just over 149 million people had at least one mobile messaging app on their smartphone. eMarketer ). of people were using a messaging app in 2018. eMarketer ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Digilant

NOVEMBER 6, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. At Digilant we are getting into the holiday spirit, and want everyone else to join us. All these changes at such an essential part of the year can become overwhelming.

Mobile Advertising 40

Mobile Advertising Emarketing eCommerce Amazon 40

Hubspot

JANUARY 27, 2020

eMarketer ). In a 2018 study based in the U.K. In a 2018 study based in the U.K. In 2018, 88% of companies with budgets between $100 million and $1 billion were already experimenting with different forms of AR. In 2018 mobile VR made $3 billion globally, in part due to purchases related to the mobile app Pokemon Go.

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. But there were also some surprises in 2018 — like the fact that Amazon is emerging as a serious contender to the Google-Facebook duopoly in the digital ad space. billion in ad revenues in 2018 — firmly placing it in the No.

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). Twitch doubled the average amount of concurrent live streams on the platform from 2018-2020. eMarketer ). eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search. Jumpshot ). Moz ). ( serpIQ ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Hubspot

NOVEMBER 26, 2018

according to eMarketer. Source: eMarketer. That's changed in 2018, though. This year, eMarketer has projected that Walmart will overtake Apple's #3 position on the top five list of online retailers, bumping the latter to #4. Source: eMarketer. Source: eMarketer. Source: Digital Commerce 360. 4% from 2017.

eCommerce 69

eCommerce Emarketing Lead Ranking Amazon 69

Martech

APRIL 1, 2022

Viewers are flocking to AVOD, an eMarketer study shows. That’s double its 2018 value.”. This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Growing viewership. That’s a promising sign. million people.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Advertisements Advertising 101

Leading Results Rambings

MARCH 14, 2019

According to eMarketer, 24.9 million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV. Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary.

Cable 74

Cable Advertisements Advertising Pricing 74

Hubspot

MAY 1, 2020

In 2018, 47% of live streaming video viewers worldwide are streaming more live video compared with the year before. ( Also in 2018, 44% of live video viewers said they watch less live TV "as a result of live streaming." ( IAB ). 67% of consumers were streaming live video worldwide by the end of 2018. ( eMarketer ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Webbiquity

FEBRUARY 13, 2018

eMarketer ). Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. MarketingSherpa ). 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. WordStream ). 89% of U.S.

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. The networks with the most penetration among social media users in 2018 so far are Facebook (60.6 Source: eMarketer. percent in 2018.

Social Media 93

Social Media Statistics Social Marketing Marketing & Strategy 93

Liveintent

JANUARY 30, 2020

eMarketer corroborates this, reporting that 93% of D2C brands say acquisition marketing is their top ecommerce marketing investment. As LiveIntent found, D2C campaigns drove 25% more clicks and 35% more conversions in 2019 than in 2018. But why should D2C brands prioritize diversification as we head into the new decade?

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

Zoominfo

MARCH 12, 2018

programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. By 2019, it is projected that around 80 percent of U.S. digital display ad dollars will flow through automated means.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Porch Group Media

OCTOBER 24, 2019

To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. eMarketer ). eMarketer ). IAB 2018 Video Ad Spend Study ). Sharethrough ). billion in 2019. billion in 2019.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Porch Group Media

OCTOBER 1, 2020

Emarsys, 2018) 59% of respondents say marketing emails influence their purchase decisions. SaleCycle, 2018) 59% of marketers say email is their biggest source of ROI. Emma, 2018) For every $1 spent, email marketing generates $32 in ROI. eMarketer) Relevant emails drive 18x more revenue than broadcast emails.

Stats 71

Stats Email Marketing Trends Planning 71

Parse.ly

NOVEMBER 27, 2018

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop. At the beginning of 2018, desktop only accounted for 23% of traffic to the network.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Parse.ly

JANUARY 22, 2019

It pains me that this advice still needs to be shared but even in 2018. eMarketer: Don’t make your content frustrating on mobile. Mobile is driving growth in time spent with digital media , according to data from eMarketer. See what trends eMarketer’s predicts for digital media. The July 2017 edition of Delta Sky.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

KoMarketing Associates

SEPTEMBER 16, 2014

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Porch Group Media

AUGUST 10, 2021

According to research by Adobe 2018, those who were born between 1981 and 1996 spent 6.4 According to eMarketer, 70 percent of people expect a personalized experience. Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%. Email by Age Group. Mobile Email.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. However, in 2018 the time the average person is spending on social media per day has grown only about 2 minutes and 53 seconds more per day. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to Emarketer. .

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

The Brit Agency

APRIL 23, 2019

The business-to-business (B2B) digital advertising market in the US grew by roughly $1 billion in 2018 and will surpass $6 billion in 2019, even though the market “still lacks maturity” - according to a new eMarketer report titled ‘ US B2B Digital Advertising Trends ’. in 2019 to reach $6.1 billion, up from $2.91 billion in 2015.

Advertisements 40

Advertisements Advertising Emarketing B2B Marketing 40

Zoominfo

OCTOBER 22, 2019

programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. By 2019, it is projected that around 80 percent of U.S. digital display ad dollars will flow through automated means.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Porch Group Media

NOVEMBER 12, 2019

Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% during 2018, reaching $7.85 eMarketer ). Mobile advertising shows no signs of slowing down, In 2018, mobile’s share of the U.S. Native ads receive 53 percent more views than traditional display ads. Sharethrough ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Martech Advisor

FEBRUARY 3, 2020

According to eMarketer’s first-ever report on the topic , U.S. eMarketer attributes the growing spend in this category to a few important factors: Better ad technology. An estimated 660 million people played hyper-casual games in 2018 , with the subcategory generating about 22 million app installs each day.

Advertisements 62

Advertisements Advertising Mobile Advertising Allocation 62

33Across

JUNE 8, 2017

Last week Google announced that in 2018 Chrome will have its own ad blocker. By the end of 2017, EMarketer expects for the use of ad blockers to increase by double-digits therefore this move should come at no surprise. The post What Publishers Should Know About Google’s New Ad Blocker appeared first on 33Across.

Ads 48

Ads Emarketing Google 48

Porch Group Media

NOVEMBER 12, 2020

According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). GlobalWebIndex, 2018). More than half the world is using social and dealerships must meet their customers on the channels they are using. of Millennials, 77.5% of Generation X, and 48.2% Each platform caters to different audiences.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

ClearVoice

JANUARY 9, 2019

In fact, according to an eMarketer survey , only about 10 percent of people have ever used visual search. In fact, the eMarketer report finds that 61.7 At Web Summit 2018, Pinterest CEO Ben Silbermann spoke about why visual search is becoming an appealing option for users. 36 Updates Content Marketers Were Grateful for in 2018.

Emarketing 40

Emarketing Amazon Customer Surveys Search Marketing 40

Porch Group Media

SEPTEMBER 24, 2019

According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. Emarketer estimated that the ad spending on social video in the US increased by 38.1% during 2018, reaching $7.85 ANA/DMA Response Rate Report 2018) . for prospect lists in 2018.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Bannerflow

MARCH 8, 2019

First, with the rise of companies such as Sky AdSmart in 2018. Plus, in 2019, eMarketer predicts that U.S. 2018 was marked by GDPR, and exactly what it meant for marketers was a bit of a mystery until the last moment. Plus, in 2019, eMarketer predicts that U.S. advertisers will buy $3.8 advertisers will buy $3.8

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Porch Group Media

MAY 21, 2019

eMarketer). This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. eMarketer). IAB 2018 Video Ad Spend Study). eMarketer projects that by 2019, 83.6 eMarketer). Research by eMarketer estimates that total U.S.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Martech Advisor

MARCH 6, 2020

According to Deloitte Digital, the proportion of US consumers who watch short-form video (5 minutes or less) grew to 74% in 2018, with 84% of GenZ and 81% of Millennials watching this content. of total mobile internet time in the third quarter of 2018 to 13.5% aged 13-16 are on TikTok, according to eMarketer.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Parse.ly

NOVEMBER 14, 2018

Looking at page views to articles since April, it’s clear that there’s an uptick: Traffic referred by smartnews.com to Parse.ly’s network from April 1 to October 26, 2018. The percentage of all network views by referral source from October 1 – October 26, 2018. and 10 million monthly active users. Given that U.S.

Aggregators 53

Aggregators Traffic Domain Emarketing 53