KoMarketing Associates

SEPTEMBER 13, 2018

Before we get into the types of exclusive B2B content you can create, let’s cover the two main reasons to do so: lead generation and email marketing. For many B2B organizations, email collection counts as a conversion because email campaigns carry large ROI. Collect Emails for Marketing. Gathering Leads for Sales.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

B2B Marketing Insights - WE

APRIL 24, 2018

So here are 7 digital marketing improvements for manufacturers to follow in 2018. More than 70% of B2B companies who exceed their revenue goals have well-documented buyers personas, versus 37% who simply meet goals and 26% who miss them. About three-quarters of B2B marketers focus heavily on creating engaging content.

Planning 40

Planning Marketing Analytics Tools Buyer Personas Lead Ranking 40

ConvertKit

AUGUST 17, 2021

People can get stuck that B2B or any type of corporate style communication has to be stuffy, and it doesn't need to be. Because at the end of the day, people working in B2B are people. In March 2018, he started his own website, Trapital.co , and started an email list: . And this is hip-hop and it is culture.

Ad Building 116

Ad Building Business Case Studies Case Study 116

Televerde

JANUARY 18, 2021

Not surprising, 88% of high-performing B2B marketing teams have dedicated customer experience initiatives. 84% of B2B marketers use AI today compared to just 29% in 2018. Start with a welcome email, introduction about your company, and curated newsletter. Predictive Analytics for Customer Journey Mapping.

Marketing AI 98

Marketing AI Ideal Customer Profiles Verticals Amazon 98

BOP Design

DECEMBER 18, 2017

The last few weeks of December typically includes prepping for new projects in 2018. If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website. First things first, how long does it take your B2B website to load? Does Everything Work Properly?

Marketing Websites 53

Marketing Websites B2B Lead Scoring Lead Ranking 53

Circle Studio

MAY 31, 2018

While all European Union (EU) businesses should now be fully compliant with the General Data Protection Regulation (GDPR), B2B firms based in the United States are still wondering what GDPR means for them. Hubspot, Act-On, Marketo), advanced web analytics (e.g. Change your Google Analytics snippet to make IP addresses anonymous.

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Brandwatch Marketing

MARCH 7, 2023

Social media statistics For context, as of April 2018, total worldwide population is 7.6 If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo , and see how Brandwatch Analytics can boost your social media strategy. billion The internet has 4.2 billion users There are 3.03

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Content Marketing Institute

DECEMBER 1, 2017

Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter. If you subscribe to the Content Strategy for Marketing newsletter, you should have received the revamped version in your inbox today. Following the send-off episode on Dec. Subscribe today.

Ad Frequency 100

Ad Frequency Marketing Analytics Tools Curation Click Rate 100

Contently

OCTOBER 25, 2017

Per CMI’s 2018 B2B Content Marketing Trends survey, 62 percent of content marketers who rated themselves as very successful or extremely successful have a documented content strategy. The 2018 B2C report hasn’t been released yet.). Do they sign up for a newsletter? Check out your product page?

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150

KoMarketing Associates

JANUARY 23, 2018

You’ve got a nice website with a nice blog and an email newsletter you send out every week. In the 2017 Content Marketing Institute and Marketing Profs B2B Content Marketing Trends report , only 54 percent of the content marketers who even have a strategy have well-defined business goals for their content.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

SWZD

OCTOBER 6, 2017

It’s almost 2018. Half of B2B marketers have at least tested multi-touch attribution models. While there’s no one size fits all for analytics, there are valuable best practices that all marketers need to consider as they build and refine their data strategies. Master the Marketing Attribution Puzzle for 2018.

Marketing Attribution 54

Marketing Attribution Multi-Touch Attribution Demand Sales Qualified Leads 54

BOP Design

MAY 13, 2019

At Bop Design, most of my day is spent working with clients on generating and nurturing leads from their B2B website so that they close more deals. The following are some best practices and habits to avoid when performing business development for your B2B company. . Read more: 5 reasons why your B2B website doesn’t convert.

Ideal Customer Profiles 65

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 65

SWZD

OCTOBER 6, 2017

It’s almost 2018. Half of B2B marketers have at least tested multi-touch attribution models. While there’s no one size fits all for analytics, there are valuable best practices that all marketers need to consider as they build and refine their data strategies. Master the Marketing Attribution Puzzle for 2018.

Marketing Attribution 48

Marketing Attribution Multi-Touch Attribution Demand Sales Qualified Leads 48

The Lead Agency

MAY 26, 2019

.” – Experian Over 87% of B2B marketers are using email. A 2018 Content Marketing Institute survey revealed that 79% of B2B marketers credited email as the most effective distribution channel for their demand generation efforts. Because it works.

Top of Funnel 48

Top of Funnel Email Marketing B2B Marketing Practices 48

Mailmunch

JUNE 9, 2021

59% of B2B marketers prefer email for lead generation. 40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy. It gives your audience a direction of the next steps they can take, from downloading a gated content to signing up for your newsletter. Lack of CTAs .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Content4Demand

FEBRUARY 21, 2019

Five AI Solutions Transforming B2B Marketing. Only 13% of marketers in 2018 said they felt very confident in their knowledge of artificial intelligence (AI), according to an EverString study — even though 80% of marketing execs think it will revolutionize the field in the next five years. An Artificial Future. Their advice includes: 1.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63

Rev

MARCH 2, 2018

In a way, it’s at the very heart of your business, because every time you attract new customers with your marketing strategies or older customers become loyal because they love the content you’re sending to them in email newsletters, you generate more sales. If you want to have awesome email newsletter campaigns, then you need MailChimp.

Small Business Marketing 60

Small Business Marketing Tools Best Practices Business 60

Content Standard

DECEMBER 20, 2017

These principles hold true for B2B brands: Salesforce wants you think of its name first when you’re looking for a CRM solution. Successful Strategy Leans on Analytics. Marketing Week argues that this trend is shaping the top positioning play for brands in 2018. Image attribution: Neven Krcmarek.

Positioning 101

Positioning Brand Identity Branding Marketing & Strategy 101

Brandwatch Marketing

JANUARY 2, 2019

For context, as of April 2018, total worldwide population is 7.6 The top 3 content marketing tactics are social media content (83%), blogs (80%), and email newsletters (77%). 89% of B2B marketers use content marketing strategies. Social media statistics. The internet has 4.2 billion users. There are 3.03 social media accounts.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Computer Market Research

SEPTEMBER 27, 2018

Marketing Benefits of Marketing Automation in B2B. Source: Communigator and SmartInsights “Managing B2B Marketing Automation in 2017" Using Synchronized Channel Marketing for Generating Leads. B2B Buyer’s Journey. 94% of B2B reported using online research at some point in the purchasing process. B2B Buyer’s Journey.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Computer Market Research

SEPTEMBER 27, 2018

Marketing Benefits of Marketing Automation in B2B. Source: Communigator and SmartInsights “Managing B2B Marketing Automation in 2017" Using Synchronized Channel Marketing for Generating Leads. B2B Buyer’s Journey. 94% of B2B reported using online research at some point in the purchasing process. B2B Buyer’s Journey.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Sign Up Free This post was originally published on December 3, 2018. This is because you can track and measure audience engagement for video in a really meaningful way.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Scoop.it

SEPTEMBER 4, 2018

Now that content marketing is widely implemented across organizations— 91% of B2B and 86% of B2C companies have implemented it—we often forget no one goes online to consume content or become a lead. The 2018 Edelman Trust Barometer report reveals a decline of trust in platforms and media, including social and search.

Curation 64

Curation Top of Funnel Content Marketing Marketing Budget 64

ClearVoice

AUGUST 17, 2020

But, you know you need to promote it beyond the sales route, and your marketing team is already overtasked with the everyday needs of your website, newsletter and social media feeds. In the fall of 2019, the VP of Strategic Operations at PropStream , a real estate analytics software company, reached out to ClearVoice.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

SnapApp

JULY 2, 2019

B2B marketers rely heavily on marketing technologies to help streamline their daily workflows, improve productivity, and simplify complex tasks. HubSpot’s 2018 State of Inbound report found that 26 percent of marketers said their top challenge is identifying the right technologies to meet their business needs.

Budget Programs 54

Budget Programs Tools Marketing Budget B2B Thought Leadership 54

Brandpoint

DECEMBER 13, 2018

Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization. Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. To start using, enable GSC with your Google Analytics account.). What content converts?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Launch Marketing

APRIL 10, 2019

In fact, Blissfully notes in its 2019 Annual SaaS Trends Report that the average company spend on SaaS in 2018 rose 78% over the previous year. Are we using tools like Google Analytics, CRM and marketing automation to analyze each stage of the lead cycle?

Marketing Automation Services 48

Marketing Automation Services Paid Content Software Paid Search Agency 48

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . We reached out to 30 B2B marketing executives and asked the following question: . . Ann Handley. User experience.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Martech Advisor

NOVEMBER 20, 2019

billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! Example : A frequent visitor to your website can be targeted with a “do you want to register for our newsletter?” There were over 3.8 ” email. ” email.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Content Marketing Stats for 2018 (Broken Down By Category). 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Brandpoint

OCTOBER 14, 2022

Pages per session How to track it: Google Analytics –> Audience –> Overview Pages per session tells you how many pages the average visitor sees during one session on your website. If you want them to sign up for your blog newsletter, put a CTA at the end of every blog, or consider a popup form.

Marketing Analytics Tools 154

Marketing Analytics Tools Content CMS Development Lead Scoring 154

ClickZ

JULY 27, 2020

30-second summary: Businesses expect a lot from their B2B content, which can make its failures deeply disappointing. 3: It fails to align with the B2B buying cycle. #4: With some planning (and introspection), the above issues can be resolved, but first it’s important to define what content is within the realm of B2B marketing.

Top of Funnel 145

Top of Funnel Work Management Marketing Management CMS Development 145

Stevens & Tate

SEPTEMBER 20, 2022

GDPR (General Data Protection Regulation) is legislation that went into effect in May of 2018 which gives you as an individual more rights and protection over your personal data. GDPR also affects B2B businesses because client and employee names, emails and job roles can all be used to personally identify individuals.

Privacy Policies 94

Privacy Policies CMS Development Privacy Opt-out 94

KEO Marketing

DECEMBER 7, 2017

However, a full 60% of B2B marketers found 2017 to be a great year for content marketing strategies. What worked in 2017 may not be enough to keep you top of mind in 2018. Here is a closer look at content marketing trends for 2018 to help you create next year’s content marketing plans. Analytics, metrics, and reporting.

Top of Funnel 48

Top of Funnel Trends Planning Paid Search Agency 48

Content Marketing Institute

OCTOBER 10, 2018

Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. 90% of top-performing #B2B #content marketers put audience’s informational needs first. 90% of top-performing #B2B #content marketers put audience’s informational needs first.

Research 110

Research B2B Marketing Marketing Budget Creation Content Marketing 110

Martech Advisor

NOVEMBER 6, 2019

In today’s complex marketing environment, CX could mean many different things in both the B2B and B2C context. A 2018 Accenture survey had found that 87% of companies agreed that traditional experiences no longer deliver customer satisfaction. The same goes for Facebook, Twitter and Hubspot (email) analytics.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89