KoMarketing Associates

DECEMBER 21, 2017

The State of Paid Social 2017. Seer Interactive did a great job on this post by summarizing the changes made to exact match and they also listed a good quantity and quality of things to watch out for. Digital in 2017: A Global Overview. Do Links Still Matter for SEO in 2017. Let us know your favorite content from 2017!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Kaon

MARCH 28, 2017

2017 , Kaon Interactive , virtual reality. Learn more about Kaon’s solutions at www.kaon.com. Filed under: Marketing Guru , Uncategorized Tagged: 3D Augmented Reality , augmented reality , B2B , B2B marketing , ExhibitorLive! ExhibitorLive!

Marketing Management 100

Marketing Management Trade Show B2B Sales B2B Marketing 100

Convince & Convert

SEPTEMBER 6, 2017

Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. Thus, according to RivalIQ’s 2017 Social Media Benchmark Report , a tweet to 10,000 followers will, on average, generate 4.9 Click To Tweet.

Twitter 113

Twitter Banner Ads Banners Click Rate 113

Kaon

DECEMBER 26, 2017

Positioning your brand is the foundation of any marketing strategy, and Software Advice sought the advice of a number of B2B marketing experts, including Kaon Interactive CEO and President Gavin Finn, on the topic. #4: 4: How Kaon Interactive Became the Leader in Enterprise Sales and Marketing Apps.

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Kaon

AUGUST 23, 2017

Kaon Interactive President and CEO Gavin Finn recently met with Editor and Contributor Colin Barry from VentureFizz , a digital platform for technology, entrepreneurship and career inspiration in Boston, Mass. Kaon Interactive – Creating Engaging Customer Experiences With AR and VR. August 14, 2017. Colin was impressed.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Onalytica B2B

MARCH 22, 2017

This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . In 2017, you need to focus a lot more on getting the balance right between three core components of influence: reach, authority and accessibility.

Planning 177

Planning API Advertising Agencies CTR 177

Kaon

FEBRUARY 16, 2018

Kaon Interactive Takes Sales & Marketing Applications to the Next Level With WebVR. In October 2017, the Windows 10 Fall Creators Update was released, and the era of Windows Mixed Reality began as headsets and motion controllers become widely available, enabling low-cost, immersive WebVR experiences in Microsoft Edge.

Lead Ranking 113

Lead Ranking Press Product B2B Sales 113

KoMarketing Associates

JANUARY 26, 2017

As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus , Discover Global Markets , HIMSS , Pubcon SFIMA and SMX West. HIMSS 2017 – Feb 19th & 20th. Count me in! Location: Orlando, FL.

Conference 120

Conference Buying Cycle Analysis Social Media 120

ViewPoint

DECEMBER 27, 2016

A new era of accountability starts in 2017 and nurturing (additional contact using multiple touches and multiple media—including phone, voicemail and email—across multiple cycles) is well worth the time and modest increase in expense. Lead nurturing triples marketing's ROI, but only if done properly.

Top of Funnel 189

Top of Funnel B2B Sales Account Based Marketing B2B Thought Leadership 189

Litmus

OCTOBER 26, 2018

Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Interactive Email Opportunities. Interactive quizzes.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

Kaon

MARCH 1, 2017

Filed under: News , Uncategorized Tagged: 3D AR , 3D Augmented Reality , 3D Product Models , augmented reality , B2B marketing , Exhibitor 2017 , ExhibitorLive! Kaon AR , Kaon Interactive , Kaon VR , virtual products , virtual reality.

Interactive Marketing 100

Interactive Marketing Tagging B2B Marketing Features 100

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. In fact, the Sprout Social Q1 2017 Index discovered Facebook still sees the most interactions and is the preferred network among millennials, Gen Xers and baby boomers. Facebook Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Adobe Experience Cloud Blog

MARCH 24, 2017

That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017: 1. A core characteristic of the Engagement Economy is that there are more points of interaction between buyers and sellers than ever before, a trend that is not likely slow down. Innovation Always. I’ll see you in San Francisco.

Advertising Agencies 118

Advertising Agencies Marketing Automation Services Marketo Storytelling 118

Sprout Social

APRIL 10, 2017

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Addressing Your 2017 Goals. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. In 2017, digital marketing in the B2B space is the standard for any organization looking to actually connect with and influence customers at each step of the buyer journey. All of the above?

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

Marketing Insider Group

NOVEMBER 17, 2016

We’re a little over 2 months til 2017. The post How to Create Interactive Experiences Based on Their Stage in the Journey appeared first on Marketing Insider Group. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year.

Interactive Marketing 100

Interactive Marketing Trends Campaigns Marketing 100

The Mx Group

JULY 11, 2017

I like to say interactive content is the quinoa of 2017. But I’ll take the interactive content questions. That’s what interactive content is. So wait … what is interactive content, really? Our new ebook, “Interactive Content Across the Funnel,” will help you get started on the right foot.

Top of Funnel 79

Top of Funnel Digital Marketing Funnels Content Marketing Funnels 79

Customer Experience Matrix

DECEMBER 1, 2017

It’s clear to me that the future of in-store retail depends on creating entertaining, enjoyable experiences, and specifically on human interactions that online merchants can’t duplicate. Those interactions could be with store personnel, friends, and other shoppers.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Biznology

FEBRUARY 6, 2017

More interactive. Here are three things you can do in 2017 to make videos that are more engaging: Get subject matter experts to record answers to frequently asked questions instead of making presentations. More interactive. Here’s where I think B2B sales and marketing video is headed this year. More conversational.

B2B Sales 80

B2B Sales Advertorials Trends Video Marketing 80

SnapApp

SEPTEMBER 21, 2017

It was an interactive assessment. . In 11 days, this piece of interactive content got more clicks than any other piece the publication put out all year long. . It certainly speaks to the engagement power of interactive content. 7 Examples of Interactive Content from New York Times. . Dialect Interactive Quiz. .

Content 102

Content Opt-out Word of Mouth Opt-in 102

Digital Marketing World Forum

SEPTEMBER 5, 2019

Interactive content can help you promote and engage with your audience at conferences and events. So here we are with a detailed blog that will help you engage your conference/event attendees, and promote your brand through interactive content. You can include interactive content in your event booths. Sounds too good to be true?

Interactive Marketing 64

Interactive Marketing Outgrow Lead Scoring Lead Ranking 64

Sprout Social

JANUARY 30, 2017

In this article, we’ll provide seven tips on how to use Snapchat in your social media strategy for 2017: 1. By giving a reason to follow the content, more users will share, interact and absorb your content. In this even newer world of social content promotion, you have to work with surgical touch. Create Context With Stories.

Tips 104

Tips Storytelling Demographics Creativity 104

Hubspot

SEPTEMBER 22, 2017

Before 2017, my notion of bots -- and chatbots, specifically -- was that they could only provide canned, basic responses before escalating to a human being. Why 2017 Is the Year of Bots. In short, I thought chatbots seemed, well, robotic, and they couldn't get me the help I needed with a human touch. Remember my story earlier?

Video Marketing 73

Video Marketing Hubspot Sales Qualified Leads Differentiation 73

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. When creating a nonprofit website, attention has to be equally split between communicating a message to current and potential donors, and creating an interactive, technically flawless experience.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. When creating a nonprofit website, attention has to be equally split between communicating a message to current and potential donors, and creating an interactive, technically flawless experience.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

Kapost

MARCH 10, 2017

When it comes to connecting with customers, potential marketing partners, like minds and upcoming trends, B2B marketing events in 2017 provide an all-access pass. How will you pass along insights to customers via a social media strategy, video, customer interactions or relationship building? April 23rd – 26th, 2017.

B2B Marketing 66

B2B Marketing B2B Advertising Agencies Work Management 66

Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. Consumers don’t differentiate between offline and online brand interactions, so why should brands?—Drew Popular digital marketing channels include the company website, organic search, paid search, social media, and email. Drew Neisser.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

KEO Marketing

DECEMBER 29, 2016

With the New Year rapidly approaching, it is time for marketers to take a look back at 2016 to determine the results of their marketing strategies and then lay out their plans for 2017. With this in mind, we will look at the advancing technologies that will have the biggest impact on marketing in 2017. Account-Based Marketing.

Trends 48

Trends Paid Search Agency Planning Mobile Advertising 48

Televerde

JUNE 28, 2018

Social influencers have transformed their use of social media by using innovative and interactive strategies. For Social Media Day, I thought it most appropriate to look back on five of 2017’s social media predictions and review where they are today. The post 5 Spot-on 2017 Social Media Predictions appeared first on Televerde.

Social Media 56

Social Media Media B2B Thought Leadership Privacy 56

Hubspot

FEBRUARY 11, 2018

To better understand what YouTube users want in a watchable online ad, let's take a look back at what worked in 2017. Google released a list of the top 10 most watched ads on YouTube from 2017, and we've compiled them here to inspire your next digital ad campaign. The 10 Most Watched YouTube Ads of 2017. Check it out below: 5.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

Sprout Social

JANUARY 13, 2017

At #SproutChat , we had more than 65 social media marketers join us to talk about what they believe 2017 has in store for the industry. We discussed potential trends in social content, network engagement and social advertising while also touching on what marketers will be abandoning in their 2017 strategies. sproutchat. I agree Toby!

Social Media 53

Social Media Communities Media Television marketing 53

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. After completing the interactive quiz, participants were handed over their findings and urged to use their LinkedIn profile for applying to jobs.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Hubspot

MAY 10, 2017

Is Interactive Video the Next Big Thing? It's close, but falls down in one simple area: when it comes to interacting with video content, users have only really been able to play, pause, rewind and fast-forward. Interactive video changes that. Interactive Video In Action. Looking Ahead for Interactive Video.

Video Marketing 101

Video Marketing Examples Creativity SME 101

The ROI Guy

DECEMBER 13, 2016

Interactive Content Leads the Way Demand Gen Report reveals that 84% of buyers now prefer more interactive and visual content , providing users with the ability to dynamically self-explore interests, analyze opportunities, and obtain customized consultative advice. They don’t need more content.

Lead Scoring 40

Lead Scoring Lead Ranking Advertising Benchmark Work Management 40

The Mx Group

JULY 21, 2017

I was extremely impressed by the interactive opportunities this event provided. The post Recap from F&S 2017 Executive MindXChange: What’s Hot and What’s Not? It’s billed as “not your typical conference or trade show,” and after being there, I understand why. There’s little time devoted to standing around a booth.

Marketing Management 80

Marketing Management Trade Show Case Study Case Studies 80

KEO Marketing

JULY 19, 2017

In 2017, marketing automation is going to save you time and increase the effectiveness of your company’s sales process. It allows you to sequence your outbound touches through email, LinkedIn, sales calls and even direct mail to provide more meaningful interactions and faster sales velocity. Personalized through personas.

Inbound Marketing 48

Inbound Marketing Trends Account Based Marketing Paid Search Agency 48

KEO Marketing

OCTOBER 10, 2016

Source: Harris Interactive. Since email marketing is still going strong, how can you create a better-producing email program for 2017 and beyond? By the year 2017 779 Million people will access email via their mobile device. 61% say they like to receive promotional emails weekly and 28% want them even more frequently.

Email Marketing 48

Email Marketing Paid Search Agency Advertising Agencies Mobile Marketing 48