KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. Manufacturing Marketers and Content Marketing.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Webbiquity

APRIL 11, 2019

In fact, because this technology is making such a mark in the industry, many enterprises are acquiring AI startups to remain relevant, while delivering superior customer experiences. They can collect feedback in ways that don’t damage the customer experience. Why opt for Conversational AI? per Gartner. How does it work?

Marketing AI 259

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 259

KoMarketing Associates

DECEMBER 21, 2017

The State of Paid Social 2017. Digital in 2017: A Global Overview. Do Links Still Matter for SEO in 2017. This article reminds us of the importance of balance between numbers and the human experience in SEO and link building. From Anastasia Warren : Why Real Human Users Are the Key to the Best Links for You.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

InsightSquared

NOVEMBER 17, 2017

A Sales Ops Playground: Dreamforce 2017. I also had an interesting, and probably somewhat unique experience since I traveled with 39 (yes, 39), coworkers. Dreamforce is the conference equivalent of becoming a sales ops professional and learning to use Salesforce for the first time.

Marketing Management 136

Marketing Management Marketing Analytics Tools Conference Vendors 136

KoMarketing Associates

JANUARY 17, 2018

As marketers further explore the delivery of an omnichannel experience to their customers, new research is highlighting the importance of doing so to achieve key objectives. When asked “How important is it that customers have a cohesive omnichannel experience to your business in your industry,” the majority of marketers (36.36

Planning 206

Planning CMO Paid Search Agency Customer Surveys 206

KoMarketing Associates

DECEMBER 19, 2017

With 2017 coming to a close, it’s time to look back on the past 12 months and prepare for 2018. More about this challenge : This was the number one challenge reported by B2B marketers in the 2017 CMI report , and from my experience working with clients this year, it was the most common challenge for them as well.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

Influitive

NOVEMBER 27, 2017

Advocamp 2017 promises to be the best year of the conference yet, with speakers like Sean Ellis, Jonah Berger, and Geoffrey Moore lined up and ready to share strategies for explosive, advocate-fueled growth. Advocamp is the largest customer advocacy, experience, and engagement conference, happening this year in San Francisco, December 6-8th.

Activities 133

Activities Conference Marketing & Strategy Marketing 133

Savanta

FEBRUARY 27, 2017

Firstly, there are remarkable consistencies year-on-year in terms of the top 20 Business Superbrands; once a brand achieves top 20 status it tends to stay there unless the brand experiences a particular problem. So one’s personal experience clearly plays a massive role in shaping brand perceptions. empathy); excitement (e.g.

Business 120

Business Differentiation B2B Marketing Trust Marketing 120

Savanta

FEBRUARY 27, 2017

Firstly, there are remarkable consistencies year-on-year in terms of the top 20 Business Superbrands; once a brand achieves top 20 status it tends to stay there unless the brand experiences a particular problem. So one’s personal experience clearly plays a massive role in shaping brand perceptions. empathy); excitement (e.g.

Business 120

Business Differentiation B2B Marketing Trust Marketing 120

KoMarketing Associates

JANUARY 24, 2018

As marketers look to enhance the customer experience, new research shows that personalization is becoming increasingly important. Approximately 80 percent claim that they are more likely to do business with a company that offers personalized experiences. However, personalization still means different things to different customers.

Personalization 168

Personalization Custom Publishing Paid Search Agency Marketing 168

KoMarketing Associates

JUNE 29, 2017

SEMRush 2017 Ranking Factors Study. This year, SEMRush stepped up to the challenge with their 2017 Ranking Factors Study. obligatory Rock reference of 2017). The functionality and experience to users. Experience. Combining the subject matter knowledge and site experience will meet the objectives of EAT.

SEO 0

SEO Guidelines PR Studies 0

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB PureMatter (@purematter) January 5, 2017.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. It’s the post-sale experience where success lies.”. The post The 10 most fascinating people in B2B marketing in 2017 appeared first on Biznology. Top 10 lists are everywhere this year. Hats off: Marketo is well-established there now.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Kaon

MARCH 28, 2017

Augmented reality and virtual reality were prevalent at numerous booths at ExhibitorLive and there was an excitement and collaboration that was shared between these vendors, stopping by each others booths to experience demonstrations and trying new AR wearable’s (Google Hallo Lens), AR devices (Lenovo Phab 2) and VR hardware (Oculus Rift/Samsung).

Marketing Management 100

Marketing Management Trade Show B2B Sales Interactive Marketing 100

Onalytica B2B

MARCH 22, 2017

This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . In 2017, you need to focus a lot more on getting the balance right between three core components of influence: reach, authority and accessibility.

Planning 177

Planning API Advertising Agencies CTR 177

Influitive

DECEMBER 8, 2017

Congratulations are in order for the 2017 Best Advocate Marketing Award (BAMMIES) winners, who were crowned at the After Dark Party. After a late night jamboree at the Advocamp After Dark Party, campers crawled out of their tents and headed to the final day of Advocamp. You can see the complete list of winners here.

Order 124

Order Best Practices Marketing Content Marketing 124

Search Engine Journal

SEPTEMBER 9, 2022

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The post YouTube Experimenting With New Features For Analytics Research Tab appeared first on Search Engine Journal.

Youtube 88

Youtube Analytics Features Research 88

33Across

SEPTEMBER 19, 2017

Throughout the amazing experiences offered to attendees at DMEXCO 2017, ad tech and its ever growing landscape remained the constant. The post DMEXCO 2017: Establishing Trust and Priortizing the Customer Experience appeared first on 33Across. Bratwurst, beer, and even tattoos being done onsite.

Ads 48

Ads 48

LeadSquared

JULY 21, 2017

The LeadSquared team is happy to share that CompareCamp, an independent review platform for software and business apps, has distinguished LeadSquared solution with “Great User Experience” and “Rising Star” awards for 2017! Try it yourself. Sign up for a 14-day free trial here.

Marketing Automation Services 52

Marketing Automation Services Comparison CRM Marketing Automation 52

Contently

APRIL 19, 2017

According to a study on the state of marketing technology by Walker Sands, a PR firm, marketers plan to purchase social media software more than any other type of marketing technology in 2017. Sprinklr, perhaps the biggest player, recently rebranded itself as a “customer experience cloud.”

Social Media 167

Social Media Trends Emarketing Media 167

KoMarketing Associates

JULY 2, 2018

The report also discovered that campaign effectiveness increases when location-based data is used to personalize the customer experience. Approximately 91 percent of marketers increased their understanding of audiences with this information, and 87 percent created a positive customer experience.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

KoMarketing Associates

JUNE 1, 2017

As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience. Seventy percent of B2B firms say customers now have higher expectations for the experiences they have during the buying process than they did in the past.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

KoMarketing Associates

APRIL 13, 2017

As agency and brand marketers continue to develop video content, research suggests that they are still struggling to provide a better customer experience. The “2017 Video in Business Benchmark Report” from Vidyard suggests that the average retention rate of personalized videos is 35 percent higher than non-personalized videos.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Video Marketing Ad Frequency 136

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), I put the “ AI for marketing ” and “ Machine Learning for Marketing ” in this category for 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Biznology

DECEMBER 22, 2016

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. If you haven’t embraced visuals yet, it’s never too late to start incorporating them into your plan for 2017. Live and vicarious experiences will increase.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. In 2017, digital marketing in the B2B space is the standard for any organization looking to actually connect with and influence customers at each step of the buyer journey. All of the above?

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. SEO for 2017 and Beyond. Google launched more than 1,600 changes to their algorithm last year.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Adobe Experience Cloud Blog

MARCH 24, 2017

That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017: 1. With the theme of “Leading in the Engagement Economy,” our 2017 focus will be just that. , my favorite part is that no matter what stage you are in your career, you will walk away with more knowledge that you arrived with.

Advertising Agencies 118

Advertising Agencies Marketing Automation Services Marketo Storytelling 118

Hubspot

MARCH 24, 2017

Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"? National & Global Holiday Calendar: 2017-2018. March 2017. April 2017. August 2017. September 2017. October 2017. November 2017.

Social Media 101

Social Media Resources Media Work Management 101

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Client Experience as Competitive Advantage for A/E/C Firms. 7 B2B Marketing Trends to Watch in 2018.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. A willingness to experiment, work outside established best practices, and test out ideas is one of the best attitudes a digital marketing team can have.—John What is their experience on the site? John Boitnott. John Jantsch.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

Contently

JUNE 13, 2017

This approach should lead to a better experience for customers and more effective advertising for marketers. But he also cautioned that it will replicate human experience, for example, by refining the process a car salesperson goes through with a customer to serve up the right product. “A Are the robots coming?

Marketing AI 126

Marketing AI Work Management Marketing Management Trends 126

Salesforce Marketing Cloud

JULY 28, 2021

The Global Trust Imperative report, commissioned by Salesforce and published by third-party research firm Boston Consulting Group (BCG), reveals that: Governments that provide excellent digital experiences and communicate the benefits of sharing data report greater levels of trust among their constituents.

Work Management 98

Work Management Transparency Customer Satisfaction Ad Agencies 98

PureB2B

SEPTEMBER 19, 2017

Topsfield, MA – Sept 19, 2017. 5000 announcement comes on the heels of other fantastic news; in May, Pure Incubation was once again recognized by the Boston Business Journal , highlighting the company in its Fast 50 List for 2017. The post PureIncubation Named to 2017 Inc. Pure Incubation once again powers onto Inc.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 62

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Forrester).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Hubspot

FEBRUARY 12, 2018

20 Best Business Books of 2017. To help you stay at the top of your game, I’ve rounded up the top business books of 2017. 20 Best Business Books of 2017. This book shares how entrepreneurs can avoid the same fate by staying flexible, autonomous, and always experimenting. Principles. Invisible Influence. Tribe of Mentors.

Best Practices 85

Best Practices Business Peer-to-peer Lead Ranking 85

Adobe Experience Cloud Blog

OCTOBER 25, 2017

The post How Marketers Can Make the Most of Dreamforce 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. These are just a few of the many activities going on at #DF17. What are you looking forward to attending? Share below and add to the “must-do for marketers” list!

Marketing AI 132

Marketing AI Thought Leadership Marketo Account Based Marketing 132