Contently

APRIL 19, 2017

According to a study on the state of marketing technology by Walker Sands, a PR firm, marketers plan to purchase social media software more than any other type of marketing technology in 2017. The post The 6 Most Important Social Media Trends of 2017 appeared first on The Content Strategist.

Social Media 167

Social Media Trends Emarketing Media 167

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. In fact, the Sprout Social Q1 2017 Index discovered Facebook still sees the most interactions and is the preferred network among millennials, Gen Xers and baby boomers. Facebook Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Contently

JANUARY 30, 2017

A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. We only want to use LinkedIn.”

Distribution 60

Distribution Linkedin Facebook Allocation 60

Contently

JANUARY 4, 2017

Below are a few ways that brands can make their native advertising more effective in 2017. Prioritize correct targeting for paid distribution. In the early days of native advertising, ads were primarily distributed to a publisher’s audience through promotional units on a homepage or article pages.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

SendX

JUNE 23, 2021

Identity theft, phishing, and the distribution of harmful software, such as viruses, worms, and malware such as trojans, are challenges related to digital identity (malware). By 2017, there were just two individuals left on the planet. CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing.

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

Hubspot

SEPTEMBER 22, 2017

Before 2017, my notion of bots -- and chatbots, specifically -- was that they could only provide canned, basic responses before escalating to a human being. Why 2017 Is the Year of Bots. Bots can now answer frequently-asked questions, qualify new leads, and even distribute content. Remember my story earlier?

Video Marketing 73

Video Marketing Hubspot Sales Qualified Leads Differentiation 73

KoMarketing Associates

FEBRUARY 13, 2018

Over the next 12 months, 35 percent of respondents intend to increase their creation and distribution spending on branded video. Audience targeting capabilities (49 percent), engagement (49 percent) and ease of distribution (35 percent) were named some of the top advantages.

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Action content marketers should take : If you aren’t doing so already, you should be thinking about ways to incorporate video into your 2017 content efforts.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

LeadSquared

DECEMBER 28, 2016

If 2016 saw the rise of online video, 2017 will see the explosion of video content on tiny mobile screens. NASSCOM estimates India to have 700 million smartphones by 2020, and 2017 will see the curve climb north, with majority of those consuming video content. The post Why Video Marketing will Help you Dominate 2017!

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Adobe Experience Cloud Blog

DECEMBER 6, 2016

So instead of looking back, we’re looking forward to what 2017 will mean for marketers. Last but not least, marketers will still depend heavily on great content and distribution channels–the difference will be understanding which ones add the most value for your strategic goals. Maybe it’s just me, but 2016 went FAST.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Thought Leadership Work Management 48

distribion

DECEMBER 20, 2016

We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success. Here are two trends that we are looking forward to in 2017: 1. B2B eCommerce sales are expected to reach $928 billion in 2017, an 8.5% Share your own 2017 goals with us in the comments section below.

Trends 60

Trends eCommerce Forrester Marketing Automation Services 60

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. For instance, if you define consolidation by distribution of revenue , it is already happening. If you predicted it was going to consolidate in the past six years, sorry, you were wrong.

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

distribion

APRIL 5, 2017

The post Marketing Automation Trends Report 2017 appeared first on The Beacon. Download the report to learn how the marketing landscape is changing and monitor forecasting trends that will affect your business.

Marketing Automation Services 63

Marketing Automation Services Marketing Automation Marketing Report Automation 63

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1. The post 6 Strategies for Building a Nonprofit Website in 2017 appeared first on ATAK Interactive Inc.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1. The post 6 Strategies for Building a Nonprofit Website in 2017 appeared first on ATAK Interactive Inc.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

Marketing Insider Group

JUNE 22, 2020

After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. Use Customer Segmentation to Drive Your Content Distribution. Then, distribute your content on the channels they hang out on, as well as on your website. For more than a century, Coca-Cola’s flagship cola has led its branding.

Content Marketing 260

Content Marketing Brand Identity Branding Marketing Agencies 2 260

KoMarketing Associates

NOVEMBER 6, 2018

percent between H2 2017 to H1 2018. Over the next 12 months, 35 percent of marketers intend to increase their creation and distribution spending on branded video. Audience targeting capabilities (49 percent), engagement (49 percent) and ease of distribution (35 percent) were named a few of the top advantages. percent to 59.9

Display 145

Display Video Marketing Distribution Statistics 145

chiefmartech

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. The mechanics of channel management have been around for a long time, at least in companies that formally embraced a channel distribution strategy.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

distribion

MAY 17, 2017

The DSA Annual Meeting 2017 is just around the corner, and this year Distribion, a Belo + Company brand will be there for the action as a proud exhibitor. With so much happening during the DSA Annual Meeting 2017 , we put together a list of events you can’t miss. DSA Annual Meeting 2017 Events.

Paid Search Agency 43

Paid Search Agency Training Social Media Advertising Agencies 43

ClickZ

SEPTEMBER 21, 2020

30-second summary: Voice technology is being widely adopted, thanks to the global distribution of voice assistants like Google Assistant, which is installed in over 1 billion devices as of 2020. Google achieved a 95% accuracy rate for the English language as of March 2017. This is the same threshold for human accuracy.

Marketing AI 144

Marketing AI Cable Analysis Distribution 144

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. This content was distributed around the world after sponsored social media campaigns were launched. As a result, subscriptions to the Times skyrocketed.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Content Standard

JANUARY 3, 2017

From specialists looking to diversify their skill sets to move toward management , to marketing neophytes looking to become experts in their favorite field, to managers and marketing directors who want to more specifically understand all the work they manage, literally every marketer can benefit from some form of continued training in 2017.

Work Management 50

Work Management Paid Search Agency Cross-Selling Distribution 50

distribion

DECEMBER 20, 2016

We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success. Here are two trends that we are looking forward to in 2017: 1. B2B eCommerce sales are expected to reach $928 billion in 2017, an 8.5% Share your own 2017 goals with us in the comments section below.

Trends 40

Trends eCommerce Forrester Marketing Automation Services 40

Hubspot

MARCH 20, 2017

So read on, and start distributing your content in the right places. Luckily, our friends at Tracx compiled all of that information into a handy infographic that breaks down the state of social media demographics -- who's using which social network, and for what.

Demographics 101

Demographics Social Media Advertising Benchmark Media 101

Hubspot

MAY 16, 2017

In the 2017 State of Inbound report , we'll break down the divide, as well as uncover international marketing priorities, new content distribution trends, and buyer communication preferences. Download our most data-packed edition of the State of Inbound today.

Marketing Report 71

Marketing Report Research Customer Satisfaction Marketing Management 71

SmartBrief - Marketing

JANUARY 30, 2024

ATSC 3.0 – or “NextGen TV” in some areas – entered the arena in 2017 with activation in South Korea and the FCC’s decision that US broadcasters have the option to use it. North America, South Korea, Suriname and the Dominican Republic use TV specifications from the Advanced Television Systems Committee.

Broadcasting 77

Broadcasting Television marketing Internet Marketing Distribution 77

Biznology

JUNE 13, 2018

Most of this income increase has come at the expense of workers in the lower half of the distribution. The 2017 Edelman Trust Barometer found that 74% of the U.S. million, which increased by 14% in 2017, by 9% the year before and 5% in 2015. The median pay for a Walmart employee was $19,177 in 2017 compared to $22.2

Brand Identity 154

Brand Identity Branding Comparison Rules 154

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). Mark Dancer reminded me this year of the importance of distribution channel strategy in B2B marketing— a key element of the marketing mix often viewed as mere logistics, or neglected altogether. I am pleased to introduce ten standouts here.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Contently

MAY 30, 2018

Facebook was originally known for organic distribution. Then it became an empire for paid distribution. In March 2017, Condé Nast released an editorial package called Women Who Travel for International Women’s Day. How are companies adapting?

Facebook 162

Facebook Paid Search Agency Companies Distribution 162

KoMarketing Associates

SEPTEMBER 5, 2017

The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 percent of their marketing budget on social media, they expect to increase this percentage to 12.9

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Hubspot

MARCH 19, 2019

93% of B2B marketers use email to distribute content. 93% of B2B marketers use email to distribute content. Content Marketing Institute , 2017). Imaginepub.com , 2017). Content Marketing Institute , 2017). Imaginepub.com , 2017). Content Marketing Institute , 2017). DMA Insights , 2017).

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

distribion

MAY 26, 2017

We’re excited to be an exhibitor at the 2017 LIMRA Marketing Conference on May 31st. We look forward to hearing these specific topics and dive into thought-provoking discussions to help pave the path to success for 2017 and beyond. Using Data to Create Great Email Experiences in 2017. You betcha. This Year’s Agenda.

Conference 43

Conference Work Management Marketing Management Copywriting 43

distribion

FEBRUARY 1, 2017

Easily distribute your personalized bid books and brochures through a number of digital marketing channels. The post The One 2017 New Year’s Marketing Resolution You Must Keep appeared first on The Beacon. Communicate in a New Way. Bid book and flip books convert your print materials into powerful interactive marketing collateral.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Digital Marketing Funnels 40

InsightSquared

MARCH 27, 2019

Let’s say Jane Smith comes to a conference you’re sponsoring in 2017. A W-shaped model optimizes for the touchpoint that was influential on the opportunity—it distributes 30% weight to the three most impactful interactions in the lead’s “lifetime” before becoming an opportunity: first touch, lead creation, opportunity creation.

Marketing Attribution 225

Marketing Attribution Lead Ranking Multi-Touch Attribution Sales Qualified Leads 225

Content Standard

OCTOBER 21, 2016

With the onset of fall come two constants: the smoky musk of autumn, and quarter four—which means it’s time to prepare your social media budget in advance of 2017. We recently took a look at the most important content marketing trends to consider in your 2017 budget. The post Should You Budget for Sponsored Content in 2017?

Budget Programs 40

Budget Programs Content Ad Frequency Social Networks 40

Navigate the Channel

OCTOBER 5, 2023

These metrics go beyond traditional measures like media coverage and press release distribution. RELATED: 5 Ways to Boost and Improve Public Relations The PR landscape has evolved significantly since 2017. PR teams now leverage advanced metrics and data analytics to assess campaign performance comprehensively.

PR 65

PR Trends Public Relations Transparency 65

Tomorrow People

OCTOBER 3, 2017

One of the main principles that B2B marketers are embracing in 2017 and beyond is that content should only be created for real people, and not for search engines. In other words, where you choose to distribute and share your content is just as important as the content itself. More than that, it’s essential.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239