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5 Simple Steps for Building Your Owned Audience

DivvyHQ

Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. What is an owned audience?

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3 Irresistibly Easy Ways to Save Time with ESP Sync

Litmus

Litmus makes it easy for us to instantly sync our emails to Eloqua without having to copy and paste and switch between tools throughout the email building and testing process. Discover the rest of our micro-efficiency tips in our ebook, Going Agile: The New Email Workflow. 2017, February 1). Be more agile. Get the guide.

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How 3 Content Brands Tackle Their Toughest Internal Challenges

Content Marketing Institute

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Your peers – even at brands lauded for their content approach – struggle with the same issues. I’ll bet one of your top concerns is how to prove its value to the company.

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Confused by the SiriusDecisions Demand Unit Waterfall®? Here’s what you need to know!

Ledger Bennett

3 which was released just last year (2017) takes this one step further by introducing two new stages at the top of the pipeline, ‘Target Demand’ and ‘Active Demand’ but more on them later… Interestingly, where V.2 Making it the perfect model for those businesses which had already established knowledge of the demand waterfall process.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.