KoMarketing Associates

JANUARY 23, 2018

Now, if you had instead taken those 20 hours of content creation and put them into creating a piece of content that filled a content gap in your buyers’ journey… that content probably would get you results. We can see this even more clearly in the 2017 Content Management and Strategy Survey , also from the Content Marketing Institute.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Biznology

JUNE 8, 2017

. — Kristina Halvorson (@halvorson) May 1, 2017. James_Mathewson (@James_Mathewson) May 1, 2017. Kristina Halvorson (@halvorson) May 1, 2017. Kristina Halvorson (@halvorson) May 1, 2017. . Kristina Halvorson (@halvorson) May 1, 2017. James_Mathewson (@James_Mathewson) May 1, 2017. James_Mathewson YES.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. Align Offers to the Stage of Buyer Journey and Advertising Platform. At this point, we have identified our buyer personas and where they are.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Hubspot

JUNE 30, 2020

Now, as I research apartment after apartment online, my new process feels like an intense buyer's journey. Stackla, 2017 ). Stackla, 2017 ). Stackla, 2017 ). Stackla, 2017 ). Stackla, 2017 ). Stackla, 2017 ). IAB, 2019 ). Brand Authenticity. TINT, 2018). Stackla, 2020 ). Stackla, 2020 ).

User-Generated Content 101

User-Generated Content Stats Generation Paid Search Agency 101

Sprout Social

JULY 13, 2021

Livestream shopping first emerged in China in 2017 on platforms like Taobao, Weibo and WeChat, with estimates suggesting the value of live shopping to account for 20.3% With livestream shopping, brands can nurture the buyer journey from awareness to decision, and customers never have to navigate away from their viewing platform.

Video Marketing 119

Video Marketing eCommerce Cross-Selling Buyer's Journey 119

KoMarketing Associates

MAY 4, 2017

For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. DemandGen’s “ 2017 Content Preferences Survey Report ” discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Only B2B

NOVEMBER 27, 2019

Converting leads to customers is the top marketing priority for 70 percent of organizations in 2017 (HubSpot, State of Inbound). Marketers should take the responsibility to augment buyers journey through alignment with sales and customer support/success teams. Video will make up 80% of consumer online traffic by 2020 (Animoto).

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

Adobe Experience Cloud Blog

JUNE 24, 2019

between 2017 and 2018. AI helps support prospects throughout the buyers’ journey. Once you have opened the lines of communication with a prospective buyer, you still face a long process to close the sale. As decision makers move through the buyers’ journey , they have questions.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

Content Marketing Institute

MARCH 14, 2018

In our recent research on B2B North America marketers , we found that B2B marketers in general reported a decrease in “always/frequently crafting content for specific points in the buyer’s journey” (53% in 2017 vs. 41% in 2018). Fewer tech marketers focus on the buyer's journey in 2018 than did last year.

Research 105

Research Budget Programs Paid Search Agency Account Based Marketing 105

Optinmonster

OCTOBER 29, 2023

71% of B2B buyers consume blog content during their buyer journey. Social Media Blogging Statistics 66% of marketers reported using blogs in their social media content in 2017. Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly.

Statistics 94

Statistics Paid Content Stats Blogger 94

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

B2B Marketing Directions

MAY 26, 2019

Earlier this month, Demand Gen Report published the findings of the 2017 B2B Buyer's Survey. The 2017 research was based on a survey of 283 C-level executives, VPs, and Directors across several B2B industries. The 2017 survey findings reveal that B2B buyers' journeys are becoming longer and more complex.

Buying Cycle 63

Buying Cycle Buy B2B Vendors 63

The Lead Agency

AUGUST 25, 2020

At every stage of the buyer journey, this information is being collected by a number of interested parties. However, while consumers are readily willing to give up their information, they also expect that their data is protected. Violating data protection laws can see the business and business owners being prosecuted.

Privacy 98

Privacy Privacy Policies Phishing Paid Search Agency 98

ANNUITAS

OCTOBER 18, 2016

Good content that engages buyers and aligns to the buyers purchase process is not easy to create. It takes time to understand your buyer, their pain points and challenges and their buyers journey. people involved in the buyers committee all of whom want specific content that is relevant to their role.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

Good content that engages buyers and aligns to the buyers purchase process is not easy to create. It takes time to understand your buyer, their pain points and challenges and their buyers journey. people involved in the buyers committee all of whom want specific content that is relevant to their role.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

Good content that engages buyers and aligns to the buyers purchase process is not easy to create. It takes time to understand your buyer, their pain points and challenges and their buyers journey. people involved in the buyers committee all of whom want specific content that is relevant to their role.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

Heinz Marketing

FEBRUARY 14, 2023

Physiological Responses : Stress and anxiety can have a significant impact on confidence levels (Dweck, Chiu, & Hong, 2017). Past Experiences: People’s confidence levels can be influenced by their past experiences, both positive and negative (Zwilling, Martin, & Judge, 2015).

Top of Funnel 85

Top of Funnel Paid Search Agency Lead Ranking Lead Scoring 85

Only B2B

MARCH 15, 2018

Converting leads to customers is the top marketing priority for 70 percent of organizations in 2017 ( HubSpot, State of Inbound ). Marketers should take the responsibility to augment buyers journey through alignment with sales and customer support/success teams.

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

Engagio

JULY 18, 2018

Many marketing teams reported a 45% increase in ABM budget from 2017 to 2018. Furthermore, the previously mentioned study by ITSMA and the ABM Leadership Alliance supports this finding as well – 72% of companies surveyed increased their ABM budgets in 2017. One question that remains is “where do you get the budget for ABM?”

Account Based Marketing 78

Account Based Marketing Budget Programs Planning ABM 78

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. 63% of purchases have more than four people involved in the buying group (up from 47% in 2017). Ideal e-tailer profile.

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 106

Sprout Social

NOVEMBER 30, 2021

In the buyer journey , it’s one less click for customers to take and that’s one less chance for them to abandon the cart. Within its iOS app, Wayfair has used AR to improve the customer shopping experience since 2017. What challenges does social commerce solve? Social commerce brand example: Eagle Creek.

eCommerce 143

eCommerce Trends Social Media Amazon 143

Brandpoint

SEPTEMBER 17, 2020

This post was originally published in September 2017 and has been updated for relevancy. . People abandon the buyer journey all the time for various reasons. One of the most important lead generation tactics you have at your disposal is your website. Mistake #5: No retargeting.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

SmartBug Media

FEBRUARY 4, 2020

After going through this step, you should come up with 3-5 initial core topics that align with each of your personas and each stage of their respective Buyer's Journey. This post was originally published in December 2017 and has been updated since. (SEMrush makes this easy). Step 2: Pull Topical Rankings.

SEO 96

SEO SERP Domain Analysis 96

B2B Marketing Directions

JULY 30, 2017

Earlier this month, Demand Gen Report published the findings of the 2017 B2B Buyer's Survey. The 2017 research was based on a survey of 283 C-level executives, VPs, and Directors across several B2B industries. The 2017 survey findings reveal that B2B buyers' journeys are becoming longer and more complex.

Buying Cycle 40

Buying Cycle Buy B2B Case Studies 40

Kaon

JANUARY 9, 2017

So it’s no wonder that mobile marketing has become a top line item and priority for 2017 as businesses attempt to penetrate the almost 224 million monthly active app users in the US. As fast as companies are developing these apps, they are also noticing a quick decline in usage. When marketers create an app, there is no “end date.”

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Mereo

JUNE 11, 2020

In 2017 the marketplace saw a large uptick in sales enablement program launches. Buyer Journey Alignment. And a lot of this stems from understanding your target buyers and formally mapping out how they will go from “I have a pain,” to “I choose your solution and long-term trusted advice.”.

Buyer's Journey 45

Buyer's Journey Cross-Selling Case Studies Training 45

Liveintent

NOVEMBER 8, 2018

billion in 2017, making significant changes to the grocery chain in an effort to combine ecommerce and in-store shopping. It’s a bright future too – one that provides unprecedented opportunities to collect customer data, build cross-platform buyer journeys, and reach consumers right when they’re about to make a purchase decision.

eCommerce 63

eCommerce Startups Buyer's Journey Amazon 63

Martech

FEBRUARY 17, 2022

Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. ” In 2022, B2B buyers can get much further on their journey — in some cases even complete the transaction — without support from sales. This isn’t new.

Top of Funnel 96

Top of Funnel B2B Forrester B2B Sales 96

Hubspot

JUNE 16, 2020

What stage in the buyer's journey do you want to target with your content, and how will a blog help you get there? Diverse articles solve for your customer at every stage of the buyer's journey. For example, if you have a post about how to navigate Twitter for Business written in 2017, consider updating it.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Onalytica B2B

JULY 26, 2018

Influencers ultimately pay a key role in the modern buyer journey and can drive metrics such as brand consideration and purchase intent. © 2017 Onalytica Ltd. The main hurdle to the industry however, is time. Our marketing team and analysts are hard at work on a Healthcare sector report launching in October 2018.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Hubspot

APRIL 21, 2020

Over 56% of global messaging app users say they've messaged brands to get more information in all stages of the buyer's journey. In 2017, 3.5 To help you determine which apps to use in your mobile messaging campaigns, here's a list of 43 helpful stats to know. General Messaging App Stats. Facebook ). Facebook ). Snap Inc. ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

The ROI Guy

JULY 11, 2017

The Bottom Line Whether you agree with the 1 million rep disintermediation predictions or not, there is certainly a huge shift in buyer preferences. Source: Death of A (B2B) Salesman: Two Years Later - March 2017, Andy Hoar.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Engagio

JANUARY 14, 2021

And despite this 7 percent increase from their previous report in 2017, Sales organizations are struggling to close deals, where half of the deals slated to close don’t. For starters, buyer journeys are more complex, and there are more people in the decision-making process at a B2B account. How is that possible?

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

TaylorMadeIn KEW

DECEMBER 4, 2016

I just read in detail the Content Marketing Institute (CMI) 2017 B2B Content Marketing Benchmarking Report (North America) which was published at the end of September. I’m also concerned that some of the language in the 2017 survey changed, so that I’m not convinced we can make the same year-on-year comparisons.

B2B Marketing 48

B2B Marketing Paid Search Agency Content Marketing B2B 48

Tony Zambito

JUNE 6, 2017

If an organization has become insular about data, the danger they may face is that they may focus disproportionately on the quantity of data versus the quality of business and buyer insights. Hot buzzwords steamrolling through 2017 are Machine-Learning, Natural Language Processing (NLP), and Artificial Intelligence.

Marketing AI 214

Marketing AI Paid Search Agency Buyer Personas Companies 214

Envy

JANUARY 28, 2018

Probably the biggest buzzword of 2017 across the board has been AI. Their video content is well integrated into their overall sales funnel, with great video content for each stage of buyers journey. HubSpot YouTube channel overflows with guides, case studies, how-tos, weekly podcasts, case studies and customer testimonials.

Top of Funnel 98

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 98

Oktopost

NOVEMBER 4, 2019

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. In the early stages of the buyer journey, potential customers are most likely to stumble across bots in connection with shared content and social media posts. How Chatbots Work.

Facebook 106

Facebook Top of Funnel Marketing AI Marketing Websites 106