Biznology

DECEMBER 22, 2016

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. How can you get started?

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Contently

JUNE 13, 2017

Sephora tracks how much money customers spend on its site and automatically enrolls them into a VIP club once they hit a certain amount. Part of the promise of online marketing has always been to understand the customer journey better. We know customers happily live in both the physical and digital worlds. Are the robots coming?

Marketing AI 126

Marketing AI Work Management Marketing Management Trends 126

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. Clicking on shortcuts often takes users to either a Google property or displays AMP publisher results.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. As most of you know, I had a big change in 2016. Category #1: Real-time data technologies.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Marketing Insider Group

JUNE 22, 2020

With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market. Publish quality content and sustain the pace of publication.

Content Marketing 260

Content Marketing Brand Identity Branding Marketing Agencies 2 260

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. In fact, it might even be some of your best performing content.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. This is why having cohesive messaging across all mediums is so important.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. A nifty CDP/DMP solution of especial interest to B2B publishers.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing AI 98

Brandpoint

JULY 30, 2019

By using their content as revenue assets, they were able to acquire customers between 1 and 5% of the customer acquisition cost of most publicly traded enterprise SaaS companies. Over the last few years, we’ve invested a lot of time and effort into assessing and improving our internal processes, products and services.

Demand Generation Agencies 86

Demand Generation Agencies Best Practices Paid Search Agency Content 86

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Action content marketers should take : If you aren’t doing so already, you should be thinking about ways to incorporate video into your 2017 content efforts.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

SmartBug Media

NOVEMBER 21, 2019

While the importance of retaining an existing customer is widely known, many marketing, client fulfillment, and sales teams miss out on the opportunity to upsell. Here are three effective ways to drive product upsells using marketing automation: 1. Use Lead Nurture to Sell Additional Products/Upgrades.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Understand Which Genres Make the Best Background Music for Videos 1.3

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Hubspot

AUGUST 21, 2023

And not just any script … the best cold call script ever. Cold Call Script Examples How to Create a Cold Call Script The Best Cold Calling Script Ever Cold Calling Script Variation Cold Calling Script Templates Cold Calling Tips Once you have a list of prospects to call, it's time to reach out. Now all you need is a cold call script.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

chiefmartech

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Last month, G2 provided empirical data of 103,528 software products reviewed on their site. Disclosure: I manage HubSpot’s platform partnerships.).

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Hubspot

NOVEMBER 17, 2020

About 70 million new blog posts are published each month on WordPress alone, with 77 million comments added per month. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. A few stats in the blog corner: 59% of marketers find business blogging valuable.

CMS Development 101

CMS Development Business Best Practices Lead Ranking 101

KoMarketing Associates

SEPTEMBER 5, 2017

The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 Additional areas of opportunity – what about customer service and support?

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Hinge Marketing

JANUARY 4, 2017

In 2017 we’ll have a new president and with him comes a host of economic predictions — from unfettered prosperity to utter calamity. So as you plan your sales and marketing strategy for 2017 the keys to success are to build on the fundamentals and stay adaptable. Lucky Strike’s product is no different from the others.

Marketing & Strategy 56

Marketing & Strategy Marketing Strategy Planning Lead Ranking 56

NetLine

MARCH 21, 2023

As he defines it, “Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers.” We started this report back in 2017 with a simple goal,” he said. Each year, we publish with the intention of making it better than the previous iteration.

Research 52

Research Peer-to-peer B2B Content 52

Contently

FEBRUARY 16, 2023

As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017. ” For example, prepositions like “to,” “for,” or “in” can dramatically change the meaning of a query and thereby affect which content pieces deliver the best value.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Contently

JANUARY 17, 2019

It was a play on the razor company’s long-standing tagline, “The Best A Man Can Get,” beginning with shots of young boys getting in fist-fights and older men grabbing at women’s bodies. “Is this really the best men can be?” It has to stop. ” It’s all an illusion.

Social Marketing 160

Social Marketing Paid Search Agency Social Media Work Management 160

SmartBug Media

JUNE 24, 2020

Below, we’ve put together a quick guide to some of the best options out there, so you can position your business to cut through the chaos and connect with potential customers. Before you pick out the best paid media channels for your business, consider the value of paid ads. Why Tap into Paid Media Channels During a Crisis?

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Marketing automation, content marketing, demand gen best practices, tips, and trends. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Hubspot

NOVEMBER 22, 2019

That might just be the best sales one-liner in history. The first of the three is known as value-added selling, where a candidate attempts to create interest by highlighting the various features of the product that make it desirable. Problem creation -- without question the best way to "sell me this pen.". "Sell me this pen."

Enterprise Management 91

Enterprise Management Peer-to-peer Best Practices Marketing Management 91

Hubspot

NOVEMBER 12, 2018

With the explosive growth of online shopping and 2017’s brick-and-mortar retail apocalypse , how can you, a retailer, adapt to the ever-changing preferences of consumers today? Below, we’ll list the best retail blogs on the internet right now. 8 of the Best Retail Blogs Every Retailer Should Be Reading. Shopify Plus.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Onalytica B2B

MARCH 23, 2017

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Where would Influencer Marketing sit if we were to try and create a Venn diagram of job roles and a few product categories? .

PR 244

PR Marketing Management Outreach Lead Ranking 244

Sword and the Script | B2B

JUNE 8, 2021

It also augmented the findings with a survey of 100 of its customers. The report contains some interesting statistics, benchmarks and best practices for comparing or improving webinars and virtual events. Overall, its customers conducted more than 250,000 web-based events. Email solicitations sent mid-week perform best.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

QuanticMind

OCTOBER 30, 2017

To find out the top search engine marketing strategies for 2017, we made the trek to the annual SMX East conference in New York City to learn about the most important trends and developments in the industry. Perhaps more tellingly, during the 2017 holiday shopping season, online sales are projected outpace offline sales.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Webinar Metrics Marketing & Strategy 40

Hubspot

MAY 19, 2020

Of all the steps involved with starting an ABM strategy, the one that usually stops people in their tracks is picking the best target accounts. After a year or two has passed, it’s common for buyer requirements and product capabilities to grow and change. The best part? Look for accounts with an ideal customer profile (ICP).

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

Sprout Social

JUNE 30, 2019

Since 2017, we have seen many improvements. Facebook has more total users but your customer avatar might not be as active on the site as you might think. Depending on what products or services your company offers, this could be extremely advantageous. Which network is best for your brand? Instagram: audience demographics.

Facebook 100

Facebook Marketing & Strategy Social Networks Best Practices 100

Martech Advisor

FEBRUARY 10, 2020

“B2B customer experience (CX) is defined as the overall experience of a customer with a B2B company or brand, across all points of interactions - before, during or after purchase.” This article unveils the top 5 B2B customer experience (CX) best practices for 2020.

Practices 57

Practices Work Management B2B Best Practices 57

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Understand Which Genres Make the Best Background Music for Videos 1.3

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

QuanticMind

FEBRUARY 15, 2017

Now that we’ve learned from the Best and Worst of Paid Search in 2016 , let’s look ahead to the year’s biggest SEM trends. Please join QuanticMind at SMX West 2017 at booth #204 to discuss the most important developments in PPC marketing and enter to win an Apple Watch. So what does that mean for the rest of the year?

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Adwords 40

Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Update: Later in the year, Velcro® lawyers were back at it – another full production highlighted by a new song including some of the comments the original video received. Chris Miller (@Chris_Miller_6) December 15, 2017.

Sample 90

Sample B2B Marketing Planning Content Marketing 90

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Messages are filtered for relevance in real time. Aha,” I said.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Here we go! Common Video Marketing Statistics 1.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84