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Four Predictions About the State of SEO in 2017

Webbiquity

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The biggest news in 2017 has so far been the Penguin 4.0 Contrary to what many are claiming, guest blogging will not die in 2017. Relevance needs to be prioritized.

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KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. KoMarketing’s Top 10 Posts of 2017. It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. 30 SEO Best Practices for B2B Organizations in 2017.

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War and peace — managing the agency-client content marketing relationship

Tomorrow People

Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. An agency they can rely on during the tough times, as well as the good. An agency they can build an enduring relationship with. Look beyond the tell-tale signs of the agency cliche.

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The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. percent of marketers in 2017, compared to 61.1 The challenges presented by both brands and agencies were very similar, but there were two noticeable differences. percent of agencies.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

The State of Paid Social 2017. 3 Ways to Build a Better Agency-Client Relationship. Another great article as it provides insights from both the client and agency perspective on problem solving. Digital in 2017: A Global Overview. Do Links Still Matter for SEO in 2017. Let us know your favorite content from 2017!

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Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. B2B Marketers Find Success with ABM Tactics.

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The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman

The Forward Observer

Bob was the CEO of two independent agencies and the U.S. operation of an international agency. He is the creator of the popular “Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider.