Hive9

MARCH 2, 2021

Note: This post is a timely refresh of a blog we wrote in 2016, The Pros and Cons of Different Revenue Attribution Models. To truly understand marketing ROI, we must first understand marketing influence. It's important to understand not only how much revenue the marketing organization has influenced but also the degree of influence.

ROI 264

ROI Organization Buyer's Journey Marketing 264

ViewPoint

MARCH 1, 2016

Most ROI calculators I see published are flawed. By including oft-overlooked metrics, and evolving your ROI Calculator into a comprehensive Lead/Revenue Calculator, you can get more accurate predictions of potential leads and expected revenue. However, that is overly simplistic and lacks critically important metrics.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

Act-On

NOVEMBER 7, 2023

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing. Re-using your content = improved ROI! But don’t despair!

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. High ROI is Costing You Money. However, it is a frequent misconception that higher ROI is always better. Mary Meeker’s 2016 Internet Trends. From Darren Huang.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 27, 2017

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. B2B Marketers and Content Marketing in 2016. Seventy-four percent agree that their organization now values creativity and craft in content creation and production.

Positioning 120

Positioning ROI B2B Marketing B2B 120

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Thanks to its relatively low cost, email delivers the highest ROI for marketers. GetResponse Tweet.

ROI 52

ROI Email Marketing Tips CTR 52

Convince & Convert

JANUARY 4, 2016

Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. Beacons, geofences, mobile bar codes, and app behavior triggers will further intertwine email and mobile in 2016 and beyond. Prediction #2: The majority of email opens will occur on mobile devices in 2016. highlight to tweet).

Enterprise Management 112

Enterprise Management Clickthrough Marketing Management Blast Campaigns 112

Sales Engine

OCTOBER 2, 2015

For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. But what about the B2B marketer? When does their quota start?

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Influitive

JANUARY 27, 2017

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. If you’re curious about previous years,

B2B Marketing 100

B2B Marketing Campaigns B2B Advertising Agencies 100

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Measure the ROI of Digital Advertising Beyond Revenue Impact. That wraps up our top 10 blogs for 2016. Did we miss any of your favorites?

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Sprout Social

OCTOBER 31, 2016

All of the upcoming chats for November 2016 are listed below. November 2, 2016: Using Keyword Search for Twitter & Instagram. November 9, 2016: The Impact of In-Person Events on Your Organization. November 16, 2016: Social Media Reporting & Analysis. November 23, 2016: No Chat This Week.

Peer-to-peer 82

Peer-to-peer Keywords Analysis Distribution 82

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Thanks to its relatively low cost, email delivers the highest ROI for marketers. GetResponse Tweet.

ROI 40

ROI Email Marketing Tips CTR 40

Content Standard

JUNE 17, 2016

Those high costs require very strong ROI to justify that sort of expenditure. For that cost-averse group, there’s good news: The more we learn about native video and its ROI potential , the better these investments look. To maintain their value, they have to drive at least twice as much ROI.

ROI 40

ROI Paid Search Agency Ads Video Marketing 40

ViewPoint

MARCH 3, 2016

Comprehensive Lead/Revenue Calculator for 2016. We would be happy to walk through the numbers with you so that you have the most objective goals possible for the balance of 2016. They devalue the importance of outbound nurturing. Outbound still supplies a majority of leads for your company (from Aberdeen Research).

Lead Ranking 180

Lead Ranking Sales Qualified Leads ROI Lead Scoring 180

Onalytica B2B

FEBRUARY 24, 2016

So we analysed 263K+ tweets from 16 November 2015 – 4 February 2016 mentioning the keywords “Social Selling” OR socialselling OR socialsales OR “social sales” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. Blogging 4 ROI. creationagency. markethubio.

Enterprise Management 0

Enterprise Management PointClear Branding Brand Identity 0

KoMarketing Associates

MAY 16, 2018

This is a 68 percent year-over-year increase dating back to 2016. This is an increase from 44 percent in 2017 and 43 percent in 2016. B2B Marketers and the ROI of Video Content. However, previous research suggests that it has been difficult for them to measure ROI. million will go toward original content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

ANNUITAS

FEBRUARY 2, 2016

One month into 2016 and I hate kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. He wrote that “…more and more organizations are increasing their spend on content marketing, but only 30% can demonstrate the ROI from this spend.”

Top of Funnel 100

Top of Funnel Content Marketing Buying Cycle Advertising Agencies 100

Contently

MAY 8, 2017

” SiriusDecisions reports that 83 percent of B2B companies plan to increase their content budgets this year, yet zero percent believe they’re effectively measuring ROI. The post SiriusDecisions Summit 2017: The ROI of Content Marketing appeared first on The Content Strategist. million by partnering with Contently.

ROI 77

ROI Content Marketing Planning Advertising Agencies 77

The Point

JULY 17, 2017

FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016. IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies).

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Webbiquity

DECEMBER 19, 2023

Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

KoMarketing Associates

OCTOBER 12, 2017

percent) and ROI (10.4 The 2016 “State of Pipeline Marketing” report showed similar results in terms of marketers’ main business priorities. While the majority said that they utilize opportunities/pipeline in 2017, most respondents who showed a positive ROI in 2016 said they primarily used total revenue (26.8

Planning 174

Planning Lead Scoring Lead Ranking ROI 174

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? The answers to that question—from influential bloggers like Michael Brenner , Paul Gillin , Cheryl Burgess , Jeff Cohen , Carla Johnson , Neal Schaffer , and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Vidyard

NOVEMBER 14, 2016

Laura Ramos was our first keynote speaker at Viewtopia 2016, and in addition to sharing some of her extraordinary expertise and years of marketing insights, she hammered home one major point – anyone interacting with prospects shouldn’t just be conveying ideas. Elaine Ip (@_elaineip) November 9, 2016. Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

NOVEMBER 29, 2016

The State of Video Marketing 2016. From the rise of personalized video to key trends in the ROI of video marketing, this report has all the data you need to understand the state of video marketing, and see how other marketers are using video analytics, measuring ROI, and more! × Get the Report. Get the Report.

Advertising Benchmark 50

Advertising Benchmark Demand Video Marketing Sample 50

Kapost

FEBRUARY 17, 2017

Do you know the ROI of the content you create? Measuring ROI is key. Without ROI, even high-performing teams risk losing out on people and budget. More importantly, ROI builds confidence in overall efficacy. More importantly, ROI builds confidence in overall efficacy. How does your content strategy map to revenue?

ROI 54

ROI Video Marketing Content Budget Programs 54

KoMarketing Associates

JANUARY 26, 2016

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Doing so will give credibility to your decisions, reduce the chances of failure, and help you present a clear social media ROI to your board members.”. So, as it turns out, we still have work to do. Social media isn’t something you just do.

Social Media 96

Social Media Media B2B Tips 96

KEO Marketing

MAY 12, 2016

Programmatic advertising is poised to have a record year in 2016. Hyper-relevant targeting and an increased ROI are the top two benefits of programmatic advertising that successful marketers are leveraging.

Display 48

Display Advertisements Advertising Segmentation 48

Marketing Insider Group

NOVEMBER 7, 2017

Research from 2016 revealed that this marketing tactic can generate 11 times the ROI of traditional digital marketing. For most marketers, influencer marketing is well worth the investment. Collaborating with a thought leader, mover or shaker within your brand’s niche can be a lucrative piece of your overall strategy.

Marketing Budget 214

Marketing Budget First-Mover Advantage Marketing & Strategy ROI 214

Valasys

APRIL 9, 2019

According to a study conducted as part of the State of Inbound 2016, marketing departments that measure their ROI (return on investment) are 1.6 ROI Calculation. To understand this, content marketing ROI must be understood first. Content Marketing ROI Steps. Step 4: Calculating your content marketing ROI.

ROI 49

ROI Budget Programs Content Marketing Cost per Lead 49

Vidyard

SEPTEMBER 8, 2016

Nominations for the 2016 VMAs are now open. The 10 categories for the 2016 VMAs are: Video Marketing Campaign of the Year: Awarded to the organization that has delivered the most impactful video marketing campaign in 2016.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50

KoMarketing Associates

OCTOBER 6, 2016

The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success. NOW THAT B2B MARKETERS HAVE A BETTER GRASP ON HOW TO USE ANALYTICS TOOLS AND DRIVE ROI, HOW ELSE CAN THEY IMPROVE? You are learning all the time.

Analytics 227

Analytics B2B Marketing Tools B2B 227

Vidyard

SEPTEMBER 8, 2016

KITCHENER, Ontario – September 8, 2016 – Vidyard today announced the 2016 Video Marketing Awards (VMAs) to recognize organizations, marketers and sales teams using video content and analytics in creative ways to connect with more buyers and deliver real results. Nominations for the 2016 VMAs are now open. Phone: (281) 543-0669.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50

Vidyard

SEPTEMBER 12, 2016

You’ve been working so hard all year on creating countless marketing assets, perfecting campaigns, nurturing leads, measuring ROI…really, it’s amazing you can accomplish so much in a year. Have you delivered an impactful digital marketing campaign in 2016 using video as the primary content medium for the campaign?

Video Marketing 50

Video Marketing Planning Webinar Metrics Marketing & Strategy 50

Vidyard

APRIL 19, 2016

KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. Marketo Revvie winners will be revealed during Day 2 of the Marketing Nation® Summit in Las Vegas on May 11, 2016.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Higher ROI. Marketing ROI is generally much higher in inbound marketing than outbound marketing. What is Inbound Marketing? Cost Effective.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. It takes understanding how you can leverage these trends to help reach your audiences in an engaging and ROI friendly fashion.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40