ANNUITAS

DECEMBER 1, 2015

How can marketers plan effectively for 2016 and still work to wrap up 2015 before the clock strikes midnight on December 31 st ? How to think more strategically in 2016? We want the newest technology, the newest solution or application to make our jobs easier, faster or more effective.

Buying Cycle 100

Buying Cycle Demand Generation Trigger Marketing Planning 100

DiscoverOrg

DECEMBER 9, 2016

Below is our curated list of top posts from 2016: 1.) The Evolving Risks and Roles of CISOs in 2016. During 2016, CISOs at Fortune 500 companies invested billions in risk mitigation programs, cyber-attack technologies, and more. Top 10 Do’s and Don’ts for Selling to CIOs.

Burn Rate 120

Burn Rate Budget Programs Deliverability Curation 120

ANNUITAS

APRIL 20, 2020

When it comes to demand marketing, what matters is how effective that content is at moving prospects through the funnel to closed-won. But being able to measure content effectiveness is still a challenge for many marketers. . of company revenue in 2016 to 10.5%

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

The Point

AUGUST 16, 2019

Preview text renders in different ways depending on the email client (the small screenshot below is from Outlook 2016 on the desktop) but, in many cases – particularly on mobile devices – the preview text can be as prominent as the subject line. 5 Tips for More Effective Email Preview Text Click To Tweet. Speaking of which: 2.

Effectiveness 157

Effectiveness Tips Forrester CAN-SPAM 157

Webbiquity

AUGUST 13, 2019

Keith Fenech is VP, Software Analytics at Revulytics and was the co-founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. The post How to Leverage Usage Intelligence Data for an Effective Content Strategy appeared first on B2B Marketing Blog | Webbiquity.

Work Management 247

Work Management Budget Programs Effectiveness Marketing Management 247

KoMarketing Associates

OCTOBER 4, 2016

However the key question is how to bridge the gap between effective content development and impactful marketing results. The secret ingredient is an effective distribution channel. Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). What They Can Do Better in 2016?

Top of Funnel 149

Top of Funnel Work Management B2B Thought Leadership PointClear 149

ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. Investment in marketing skill set is essential in 2016. This will never work as technology is not, nor never will be, a strategy.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Mary Meeker’s 2016 Internet Trends. Optimize Your Site for Google Answer Box. How To Track Customer Acquisitions.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Marketing Insider Group

JANUARY 2, 2016

Ad games are the most effective way to engage your target customers on mobile, but creating an ad game alone isn’t enough – you also need to think about who your target customers are, where they spend their time and. The post 5 Key Mobile Marketing Trends for 2016 appeared first on Marketing Insider Group.

Mobile Marketing 100

Mobile Marketing Trends Marketing Spending 100

ANNUITAS

SEPTEMBER 7, 2016

Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what to expect in 2017. Just do nothing.

Content Marketing 100

Content Marketing Content Advertising Benchmark Paid Search Agency 100

Convince & Convert

JANUARY 4, 2016

Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. Beacons, geofences, mobile bar codes, and app behavior triggers will further intertwine email and mobile in 2016 and beyond. Prediction #2: The majority of email opens will occur on mobile devices in 2016. highlight to tweet).

Enterprise Management 112

Enterprise Management Clickthrough Marketing Management Blast Campaigns 112

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. My Main Content Marketing Prediction For 2016? The leading marketing trend of 2016 will be the maturing of the age of ad blocking. What do you think?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. billion in 2016 to $16.4 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Biznology

APRIL 13, 2016

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. However, the more these ads are viewed, the less effective they become because the surprise factor is now gone and they are easily ignored. Time flies when you love what you do!

Trends 80

Trends Planning Paid Search Agency Loyalty 80

Square 2 Marketing

JUNE 20, 2023

It makes sense – Square 2 was solely in the inbound marketing camp back in 2016. A lot has been written about inbound marketing vs. demand generation over the past few years. It almost seems like you have to be in one camp or the other. It’s the platform the agency was started on. Over the years, our perspective and approach have changed.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Inbound Marketing Demand 59

Sales Engine

OCTOBER 2, 2015

For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. But what about the B2B marketer? When does their quota start?

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Zoominfo

OCTOBER 20, 2021

According to the Candidate Experience Survey conducted by research firm Future Workplace in 2016, as much as 60 percent of job seekers polled across a range of industries had a negative experience during the application process, meaning there is significant room for improvement — and a valuable opportunity to attract and land the best prospects.

Effectiveness 100

Effectiveness Work Management Advertising Agencies Transparency 100

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Mary Meeker’s 2016 Internet Trends. Optimize Your Site for Google Answer Box. How To Track Customer Acquisitions.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Kaon

FEBRUARY 26, 2016

Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas! These 3D interactive solutions, which are more effective than presentation tools, generate engaged customers who convert 34% faster.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Lattice

NOVEMBER 18, 2015

And who among us doesn’t need to hit the ground running in 2016? Top Marketing Challenges in 2016. The Full-Funnel Effect: How Predictive Drives Value at Every Stage of the Revenue Cycle. The post Using Predictive Analytics in 2016 to Drive Full-Funnel Demand appeared first on Lattice Engines.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Here is what they had to say about their most effective B2B marketing tactics over the past year. EMAIL MARKETING EFFECTIVENESS. STRATEGIC CONTENT MARKETING. SALES AND MARKETING ALIGNMENT.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

markempa

DECEMBER 12, 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. Using trigger events with your account based marketing and selling can help your sales team be more efficient and effective. Also, these posts show that 2016 was the year of the customer and being buyer-centric.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Marketing Insider Group

MARCH 4, 2016

We’re almost 3 months into 2016. The post 5 Effective Ways To Reach Millennials appeared first on Marketing Insider Group. We’re going to do things better, faster, and more high-quality than ever. We will even do things like humanize our content to reach more millennials.

Effectiveness 100

Effectiveness High Quality Lead Content Marketing 100

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. As for you, our reader, are you surprised at the survey results?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Navigate the Channel

SEPTEMBER 27, 2023

In a 2016 article in The Atlantic magazine , cognitive scientist Scott Barry Kaufman zeroed in on this myth of neuroticism, addressing an opinion piece that cited “a study of advertising-industry employees showing that those working in creative roles tend to score significantly higher on neuroticism than employees in ‘noncreative roles.’

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

Sprout Social

JULY 19, 2022

Facebook has steered away from giving explicit best practice advice since introducing hashtags in 2016. The post What is hashtagging and how to use it effectively appeared first on Sprout Social. A post shared by Sprout Social (@sproutsocial). How to use hashtags on Facebook.

Effectiveness 120

Effectiveness Social Media Paid Search Agency Viral Marketing 120

SmartBug Media

SEPTEMBER 12, 2023

One could argue that AI’s been a part of SEO since 2016 , when Google started using it to power its ranking algorithm. AI for SEO: Dos and Don’ts Here’s our team’s take on what to do (and what not to do) with AI for SEO. Do manage your expectations. Translation?

Marketing AI 59

Marketing AI SEO Effectiveness Work Management 59

KoMarketing Associates

MAY 22, 2018

In the post, we will discuss four unique ways B2B advertisers can break down their current audience into more targeted groups, as well as how to effectively market to them: 4 Types of Unique Audiences. Cisco predicts mobile traffic to increase seven-fold between 2016 and 2021. Scroll Depth Targeting. Device Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. With more than 400 million members in over 200 countries and territories, LinkedIn is an effective way to reach an audience with a business mindset.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Webbiquity

DECEMBER 19, 2023

Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: 5: 6 Traits of Highly Effective Data Analysts What exactly are agencies and companies looking for in a data analyst? With no further ado, here’s the list. Okay, maybe just a little further ado. Apparently so.

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

The ROI Guy

MARCH 1, 2016

Frugalnomics in Effect IT spending has significantly changed, and you need to know these trends in order to succeed: 1) Do More with Less – Because of the Great Recession, companies learned how to cut expenses to improve the bottom-line, and have learned to permanently “Do More with Less”. YoY increase from 2015.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Onalytica B2B

MAY 26, 2016

In fact, a great education while it starts with a good teacher, can be amplified and enhanced by an effective use of education technology. Blending the classroom effectively for maximum effectiveness is the pursuit of effective teachers everywhere and Twitter is our tool that helps us educator ourselves on how to do that.”

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like.

Allocation 100

Allocation B2B Marketing Research Effectiveness 100

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. We actually start using data effectively. Because data gives us everything we need to know about our customers to effectively market to them.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. We actually start using data effectively. Because data gives us everything we need to know about our customers to effectively market to them.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. We actually start using data effectively. Because data gives us everything we need to know about our customers to effectively market to them.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40