Marketing Insider Group

OCTOBER 5, 2015

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Data/Analytics Tools.

Startups 100

Startups Tools Best Practices Word of Mouth 100

ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. Investment in marketing skill set is essential in 2016. This will never work as technology is not, nor never will be, a strategy.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Sales Engine

OCTOBER 2, 2015

For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. Content marketing is a process and not a series of projects.

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

ANNUITAS

SEPTEMBER 22, 2016

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation. It’s more than automation, but how much more?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Biznology

APRIL 13, 2016

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. Bringing more certainty to the business by extracting real-time information to enhance forecasting and decision-making across the value chain, all enabled by cognitive processes and systems.

Trends 80

Trends Planning Paid Search Agency Loyalty 80

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. I’ll save you some time: It’s process. Process alone is the greatest gap we see in today’s modern marketing environments. Software without process is a guaranteed problem. highlight to tweet).

Marketing Automation Services 96

Marketing Automation Services Buyer Personas Education Barriers 96

Scoop.it

MARCH 10, 2022

This is where modern content automation options can help your business. Content automation is a process of generating content automatically using technologies like Artificial Intelligence and Natural Language Programming(NLP). One of the most significant impacts of content automation has been in the content marketing industry.

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

Biznology

DECEMBER 22, 2015

Don’t worry: until now, none of your competitors have been as data-driven or nearly as adaptive or reactive as is currently even more than possible — but as of 2016, things are going to get mighty competitive as prices lower, things become easier and cheaper to implement, resource-wise, and then actually follow-up and use, every day.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

JULY 19, 2018

Our specialty is Journey Marketing – particularly highly automated journeys – and it requires a different approach. It requires a rethink of a whole lot of marketing, sales, and business processes. It’s actually a great example of the highly advanced – and automated – customer journey approach I mentioned.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Lattice

NOVEMBER 18, 2015

It’s looking ahead so you can optimize your funnel earlier in the process – you don’t have to wait. And who among us doesn’t need to hit the ground running in 2016? Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. Follow xiQ on Linkedin and Twitter.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Martech Advisor

OCTOBER 28, 2019

Marketing automation can be an invaluable tool for B2B and B2C businesses. A recent study by Communigator and Smart Insights has revealed just 2% of B2B marketers use marketing automation to its full potential. Marketing automation can be an invaluable tool for B2B and B2C businesses.

Marketing Automation Services 68

Marketing Automation Services Marketing Automation Automation B2B Marketing 68

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. Follow xiQ on Linkedin and Twitter.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

SugarCRM

MARCH 4, 2016

As we approach the end of the first quarter, it’s exciting to see some of the 2016 marketing predictions and trends from the top B2B marketers—including what our own CMO, Malinda Wilkinson shared—start to unfold. Automating ineffective tactics just expedites poor results.”. Marketing Insights.

CMO 50

CMO Marketing Automation Services Marketing & Strategy Newsletter 50

KoMarketing Associates

JULY 14, 2016

Once your decision for what automated social media platform to use is done, it’s time to move onto the research and monitoring aspects. This is a great aggregator tool for mention tracking, which saves time and makes the process simpler. What automation tools do you use for B2B social media marketing? Final Thoughts.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

Act-On

NOVEMBER 7, 2023

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing. Don’t say you can’t afford this, either. Hiplay costs $5 a month.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Vidyard

NOVEMBER 14, 2016

Laura Ramos was our first keynote speaker at Viewtopia 2016, and in addition to sharing some of her extraordinary expertise and years of marketing insights, she hammered home one major point – anyone interacting with prospects shouldn’t just be conveying ideas. Elaine Ip (@_elaineip) November 9, 2016. Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Salesforce Marketing Cloud

FEBRUARY 21, 2023

In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources. It could automate the prospecting process Generative AI can help boost pipeline growth by crafting personalized emails to engage with the most promising prospects.

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

LeadSquared

FEBRUARY 23, 2024

Book a Demo About Recklabs Since 2016, Recklabs has been helping enterprises, unicorns, and businesses completely optimize their cloud costs. These challenges compelled them to look for a solution that could help them move their entire sales process into one platform.

Enterprise Management 52

Enterprise Management Conversion Work Management Top of Funnel 52

ClearVoice

DECEMBER 16, 2018

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. These automation tools help create efficiencies and increase productivity without the requirement of added headcount or time. Revisiting Chatbots in Your Automation.

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

The Point

JULY 17, 2017

This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

LeadSquared

FEBRUARY 3, 2021

eCommerce marketing automation is an opportunity to speed up, simplify, and improve your sales and marketing tasks. 51% of companies are already using marketing automation of some sort. Here are five ways in which marketing automation can improve lead conversion rates in the e-commerce business. So, let’s get started!

Marketing Automation Services 52

Marketing Automation Services eCommerce Marketing Automation Automation 52

Webbiquity

MAY 5, 2020

The company offers a superior solution to its competitors through white-labeling the solution, plus ready integrations with CMS, CRM, and marketing automation systems. The two bootstrapped it to 2016 when they found a new financial partner, Sopris Capital. Raised outside money in 2016. ” The Company. Year founded: 2013.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

KoMarketing Associates

NOVEMBER 1, 2017

As marketers and their strategies become more mature, they are seeing better results in terms of everything from automation to data-driven marketing. Approximately 24 percent of marketers reported “advanced maturity,” which is a significant increase from 11 percent in 2016. This is compared to 28 percent in 2016.

Marketing Report 120

Marketing Report Marketing & Strategy Conference Tactics 120

ClearVoice

AUGUST 16, 2023

This is where additional resources such as an agency, alongside their expertise and automation can help to personalize your content efforts to each individual. These tools streamline the personalization process, making it more efficient and scalable. In 2016, Snapchat launched Bitmoji with personalization top of mind.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Are you heading to 2016 &THEN?

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

SalesIntel

DECEMBER 6, 2023

Some of them are free while others are paid – but all bring in enormous value to the sales process. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SnapApp

JANUARY 10, 2016

Is interactive content one of the new tools you’re adding for 2016? . The modern B2B buyer invests in a huge amount of research during the purchase process. With an assessment, a marketer can guide that researching prospect toward the right answer for them, streamlining the research process. . If not, it probably should be.

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

SnapApp

MAY 2, 2016

Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. Click here to read more details on SnapApp Spring 2016 release. SnapApp Spring 2016 Enhancements. FOR IMMEDIATE RELEASE.

Interactive Marketing 48

Interactive Marketing Press Digital Asset Management Campaigns 48

Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . To his credit, he achieved the difficult milestone of moving the trade pubs to 100% digital in 2016. Quotable quote: “Process is everything.” It’s the post-sale experience where success lies.”.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. This is a great example for the marketing automation market.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. This is a great example for the marketing automation market.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

TrustRadius Marketing

SEPTEMBER 28, 2022

Data collection and processing has seen exponential growth each year. Each of these microservices also includes a monitoring service which helps to keep track of the service metrics and the data it processes. The term artificial intelligence for IT Operations, or AIOps, was first coined by Gartner back in 2016. The result?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Gartner 98

Champion Communications

AUGUST 1, 2023

For those of you who need reminding, Dorothy was portrayed by Octavia Spencer in the 2016 Oscar nominated film “Hidden Figures”. For AI, with its ability to automate mundane tasks, opens a world of possibilities for PR experts – a world where strategic thinking, creativity, and relationship-building take centre stage.

PR 62

PR Creativity Automation Training 62

Onalytica B2B

FEBRUARY 17, 2016

The possibilities for IoT are limitless, it can be used to turn the automated home into the smart home for example, or to make our cars even smarter and disrupt the automotive industry. IoT 2016: Top 100 Influencers and Brands Click To Tweet. ” Evan Sinar – Chief Scientist at Development Dimensions International.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50