QuanticMind

SEPTEMBER 27, 2016

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing. That caps off our first day at SMX East 2016.

SEM 40

SEM Paid Search Agency Adwords Ads 40

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. How have B2B marketers changed the way they use LinkedIn to discover new opportunities/leads/customers over the past few years? (Or

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Directive Agency

SEPTEMBER 15, 2017

How much should you be spending on Google AdWords? What Is the Average B2B Budget for AdWords? . But understanding what the average B2B company spends on advertising can still be helpful. As of 2016, B2B marketers spent roughly $83 million on digital marketing in the U.S. spent on AdWords.

Adwords 49

Adwords Budget Programs Cost Per Click Marketing Budget 49

KEO Marketing

JANUARY 26, 2016

How to take action in 2016: If you lost traffic from search engines in 2015 and your website still isn’t mobile-responsive, it’s time to change that. By February of 2016, using Accelerated Mobile Pages (AMPs) will start improving your position in the SERPs. How to take action in 2016: Check out Google’s tutorial for building AMPs.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. Evernote: Seriously Playful: Hack Week 2016. MarketingProfs: B2B Marketing Forum. CMI: Content Marketing World 2016.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

SWZD

JUNE 30, 2017

How can you look at information you have on hand to optimize your B2B channel mix? Brian Carroll, marketing consultant and author of Lead Generation for the Complex Sale , lays out a three part program for analyzing your channel mix, then selecting the combination that works best for your B2B demand generation program. Adwords: 37.

Cost per Lead 48

Cost per Lead Advertising Channels Lead Ranking Cost Per Click 48

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. Bred has also written the book called ‘Advanced Google Adwords’.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

OCTOBER 20, 2017

According to a 2016 survey of 2,000 consumers , 55% of people actually skip Google altogether and start their online shopping searches directly on Amazon. Google still remains the top search tool for B2B purchases and services, but Amazon is steadily overtaking them in the B2C market. Where would you start your search? Google, right?

Amazon 76

Amazon Cost Per Click Paid Search Agency Ads 76

KoMarketing Associates

DECEMBER 29, 2015

5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing by Ryan Young. Outside of regular content and social updates, Ryan Young outlines five tactics in content marketing development that can help improve brand awareness in B2B marketing initiatives online. What Were The Most Effective B2B Marketing Tactics of 2015?

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Webbiquity

MARCH 1, 2016

The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. 5: 33 Thought-Provoking B2B Social Media and Marketing Stats. #6:

SEM 100

SEM Paid Content Stats Paid Search Agency 100

KoMarketing Associates

JULY 19, 2016

AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. The document is broken into 14 categories including SEO Analysis, Domain, Links, Keyword, Social Media, Developer and Data Sources, to name a few. Paid Search Tools. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

LeadSquared

NOVEMBER 24, 2015

Have you thought about what can you do, as a marketer to improve your digital marketing for the coming year 2016? What are the best practices in digital marketing for a B2B company? Can we generate the B2B leads through social media? If you are a B2B company, target people with the job description who can make a buying decision.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This integration was improved on May 12, 2016 to create a more meaningful data set that ties Organic landing pages, countries, and devices from Google SERP clicks to Conversion and Behavior metrics in GA.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. The three core segments of B2B case studies — the challenge, the solution, and the results — are all broken down underneath an eye-catching header that features the client’s logo. . . Source ). . Example: LinkedIn. .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

KEO Marketing

MARCH 16, 2016

In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016. Google just announced that it will gradually start phasing out its service of Flash ads.

Paid Search Agency 48

Paid Search Agency Doubleclick Ads Google 48

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. The three core segments of B2B case studies — the challenge, the solution, and the results — are all broken down underneath an eye-catching header that features the client’s logo. Today’s B2B buyer does a lot more research.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Outgrow

JANUARY 22, 2020

He has always used Google AdWords and direct mail as his two strategies. She pulls most of her traffic from Google AdWords and sends it directly to merchants. He was more focused on AdWords at the time. But in 2016, he again decided to venture into affiliate marketing. She earns 85% of her revenue through the same.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Customer Experience Matrix

FEBRUARY 7, 2016

So, clearly, 2016 will be The Year of Attribution (as Anna Bager and Joe Laszlo of the Internet Advertising Bureau have already suggested). But algorithmic methods need a lot of data, so B2B marketers often use fractional methods as a more practical alternative. Sometimes random is just random.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Unbounce

APRIL 4, 2019

Google Ads (formerly AdWords). It’s more challenging to sell professional service or B2B products unless you’re developing extremely creative, compelling stories through video or images. In the B2B world, we typically use Instagram for re-targeting and less for first-touch. Microsoft bought the company in 2016 for $26.2

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

QuanticMind

DECEMBER 14, 2017

As a paid search professional, you already know that this applies directly to you now that AdWords has doubled the daily budget cap – which will underscore the importance of having a historical data infrastructure. Marketing spending has been increasing for years, only reaching a plateau for B2B companies of an 11.3% increase in 2016.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Trends Planning 40

Outbrain

MARCH 19, 2019

The founder of WordStream, and now the CEO of MobileMonkey, he has developed a deep and broad understanding of every aspect of online advertising, from AdWords to Facebook marketing to chatbots. In 2016, she was named by PPC Hero as the #1 Most Influential Expert in the world. Follow David on Twitter @Szetela. Purna Virji.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Stevens & Tate

JANUARY 1, 2019

AdWords API capabilities for TV targeting will be accessible to advertisers beginning on January 8. In 2018, we were named the top ad agency by Clutch, a third-party company that ranks B2B service providers on a yearly basis. Trust in media has been on the downslope since the late 1970s, reaching an all-time low in 2016.

Trends 40

Trends Paid Search Agency Advertising Agencies Youtube 40

Hubspot

DECEMBER 14, 2016

2016 marks HubSpot’s 10th anniversary. In 2016, I've found that that number has spiked to approximately 14 or 15 different vendors -- and this holds among most industries. How to Get Found in 2016 (or, Why Google Is Now Ask Jeeves). Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.”

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Hubspot

MAY 25, 2016

Now boasting 400 million users, as of April 2016, Instagram is a more popular channel than Twitter or Snapchat. Don’t let that assumption deter you from trying Instagram, B2B brands have seen success, too. LinkedIn is an obvious choice for B2B companies due to its professional user base. 3) How to Create Ads that Convert.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

LeadSquared

APRIL 5, 2016

I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! If you missed the ‘Google Adwords for Beginners’ webinar, you can watch it here. MCC helps you to access multiple AdWords accounts at a time.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52

Adobe Experience Cloud Blog

MAY 1, 2017

Author: Wesley Parker Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. Generating more leads from Google AdWords can be tough once you reach a certain threshold. Implement Single Keyword Ad Groups.

Adwords 134

Adwords Lead Generation Tactics Lead Scoring 134

KoMarketing Associates

JUNE 12, 2017

In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. In AdWords, there are four keywords match types – broad, broad modifier, phrase, and exact match. In my experience, Core Phrase Match in Baidu is more like broad match found in AdWords.

Paid Content 122

Paid Content Cost Per Click Features Work Management 122

LeadSquared

DECEMBER 30, 2015

The last session, “How to Get Better at Lead Generation in 2016” was taken by LeadSquared’s Marketing Manager, Meenu Joshi. If you are directing traffic to your AdWords campaigns or Facebook campaigns , then of course you need a standalone landing page because your offer is going to be there. Lead Generation in 2016.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. Not to mention, B2B organizations implementing account-based marketing can use these unique insights to inform their targeted campaigns. Gatorade (@Gatorade) February 8, 2016. Real-Time Marketing.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

KoMarketing Associates

OCTOBER 31, 2014

This change in searcher behavior is just one change – either related to Google or driven by Google – that B2B marketers need to be aware of. ” Trust is the key element B2B marketers need to build long term – trust in their brand and in the leadership of the organization. Google AdWords Website Call Conversions.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120