Crimson Marketing

OCTOBER 29, 2015

A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . In the first quarter of 2015, #Facebook averaged 4 billion views per day #videomarketing Click To Tweet. Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen.

Trends 100

Trends Planning Mobile Advertising Verticals 100

DAGMAR Marketing

JULY 24, 2023

These new LSA verticals are: Education People Care Pet Care Wellness Healthcare This expansion is a milestone for the healthcare industries, including the newly added Dental category , because they had not been able to run LSAs due to HIPAA restrictions. Keep in mind, that this is just an estimate, and could change.

Work Management 52

Work Management Marketing Management Service Ads 52

chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Martech

OCTOBER 5, 2022

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Even in 2015, Episerver was locating itself in the digital experience platform category. For example: The digital maturity curve.

Digital Asset Management 100

Digital Asset Management Enterprise Management CMS Development Work Management 100

Zoominfo

DECEMBER 21, 2020

In this scenario, a company further penetrates its customer base by marching into a new vertical market either in a region or through global expansion. When Birnbaum started Kustomer in 2015, he envisioned sales to small and medium businesses. Expansion by finding new customers for an existing product.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Biznology

OCTOBER 14, 2016

Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), Batten Briefings 2015). Having said that, we can claim that a design-based approach is not industry or vertical-led. In our days, design becomes the cornerstone of digital transformation projects.

Design 80

Design Lead Ranking Work Management Marketing Management 80

Contently

JULY 10, 2019

Another great strategy is releasing “reports” on a yearly basis that encapsulate any trends or preferences in your vertical. Back in 2015, Fractl created a research-focused content campaign for my client, Travelmath.com, in which we had a team test how germy different areas of airplanes were.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

markempa

APRIL 13, 2015

In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. Match leads based on product or industry vertical expertise. 15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5) [More from the blogs].

Distribution 120

Distribution Sales Qualified Leads Lead Ranking Lead Scoring 120

Moz

MAY 13, 2019

Unfortunately, we don't have confirmed data for 2014-2015 (if you know differently, please let me know in the comments). 2015 – 62.9° / 60.3° The difference from 2015 to 2017, however, is clearly significant. A brief history of update counts. 2018 – 89.9° /88.0° 2017 – 94.0° /93.7° 2016 – 75.1° / 73.7° 2014 – 65.8° / 65.9°.

Google 69

Google Verticals Click Rate Eye-Tracking 69

Zoominfo

DECEMBER 21, 2020

Expansion by finding new customers for an existing product In this scenario, a company further penetrates its customer base by marching into a new vertical market either in a region or through global expansion. When Birnbaum started Kustomer in 2015, he envisioned sales to small and medium businesses.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Marketing Insider Group

JUNE 9, 2015

Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials. Vertical Viewing On Mobile Is A Thing Now. Also, vertical video ads, like on Snapchat, are completed 9X more than their horizontal counterparts.

Trends 100

Trends Mobile Advertising Internet Marketing Verticals 100

ClearVoice

JULY 6, 2021

In 2015, 78% of marketers said that video was an important part of their marketing strategy. In 2015, 80% of marketers said that their use of video had led to an increased understanding of their product or service. In 2015, 78% of marketers said that video was an important part of their marketing strategy. eMarketer ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Conversica

APRIL 18, 2019

The latest recognition came last month when the Software & Information Industry Association (SIIA), announced its 2015 NextGen Awards , choosing Conversica as both the Most Innovative and Overall Winner in the Relationship Intelligence category. Please stay tuned!

Verticals 40

Verticals Validation Mobile Marketing Organic Leads 40

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. During campaigns, split emoji usage by product vertical in addition to traditional demographics. In 2015, Chevrolet created an emoji-only press release. They have become a language of their own. Send a clear message.

Tips 119

Tips Advertising Agencies Marketing & Strategy Paid Search Agency 119

Vidyard

MARCH 15, 2021

Video Created for the Industry or Vertical 2. Personalization technology can also be applied to videos that are customized not to an individual recipient but rather to a group, such as a company, industry, or vertical. Contents 1. What is Personalized Video? What Personalized Video Isn’t 1.1.1 One-to-One Video 1.1.2 ABM and Sales 4.4

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Convince & Convert

JANUARY 7, 2015

Are your skills massively in demand in 2015? Speaking of SEO, Arnie runs an SEO/SEM content marketing agency in Phoenix called Vertical Measures. watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office). Number one was big data analyst. Sprout Social Shoutout.

Marketing Agencies 1 150

Marketing Agencies 1 Relevance SEO Paid Search Agency 150

Litmus

MARCH 1, 2016

In our 2015 Email Market Share infographic, we analyze over 13 billion email opens to see where subscribers read emails. 2015 brought lots of changes to the world of email marketing. The top 10 most popular email clients of 2015. Over the course of 2015, mobile opens increased 17% and now represent 55% of opens.

Mobile Marketing 75

Mobile Marketing Stats Email Marketing Verticals 75

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. Talking of Marketing Automation, we have a new survey on the opinions on Marketing Automation of B2B marketers in 2015 just launched.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Work Management 100

ClickZ

AUGUST 27, 2020

Launched in 2015 by Chris Gerber, Sebastian Hass, and an experienced team of developers and entrepreneurs, Talon.One is on a mission to be the leading Promotion Engine for businesses across the globe. Talon.One’s uniqueness is its ability to serve clients across multiples industries and verticals. However, one thing has not changed.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

Marketing Insider Group

OCTOBER 21, 2015

As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. Vertically Integrated Network. Methodology: Content Marketing Technology Startups Considered.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

chiefmartech

JUNE 20, 2016

According to their 2015 financial results , Marketing Solutions revenue increased 20% year-over-year in the fourth quarter to $183 million and increased 28% to $581 million in 2015. To explain why, we need to understand the concept of vertical competition. Vertical Competition in Marketing’s Digital Channel.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Convince & Convert

JANUARY 7, 2015

Are your skills massively in demand in 2015? Speaking of SEO, Arnie runs an SEO/SEM content marketing agency in Phoenix called Vertical Measures. watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office). Number one was big data analyst. Sprout Social Shoutout.

Marketing Agencies 1 138

Marketing Agencies 1 Relevance SEO Paid Search Agency 138

Content Standard

AUGUST 29, 2018

Munro says mobile has been the biggest driver of the move from horizontal to vertical video formats. “YouTube has been playing vertical videos full-screen since 2015, and Snapchat claimed vertical video ads on its platform were watched in full nine times more than horizontal video ads. The secret is to go vertical.

Paid Content 55

Paid Content Marketing AI Verticals Marketing & Strategy 55

Hubspot

JULY 24, 2018

2015: A new logo for Google. Google’s logo changed dramatically in 2015. Catull -- the former typeface -- has serifs, the small lines that embellish the main vertical and horizontal strokes of some letters. It was Google’s official logo from 1999 to 2010. The new logo might look simple, but the transformation was significant.

Google 78

Google Burn Rate Verticals Design 78

Kaon

JULY 20, 2015

Once we get feedback from that test, we start to expand on the application, maybe by adding more product lines or by going deeper into each of the vertical segments. Are you launching any new programs, products or services in 2015? What’s the prognosis for sales in 2015? We help them solve that problem.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Litmus

MARCH 11, 2016

The positions of the top 10 email clients have remained unchanged since December 2015, with Apple iPhone, Gmail, and Apple iPad continue to hold the top three spots. Since February 2015: Mobile opens have increased 19.6%. since March 2015. million iPads, while Q4 2015 gures report sales of 9.8 since March 2015.

Mobile Marketing 64

Mobile Marketing Email Marketing Paid Search Agency Stats 64

Contently

JUNE 28, 2017

Around 90 percent of its 2015 revenues came from selling advertising across its various ad tech products such as DoubleClick and AdWords. First, vertical competition is very real, and should be taken seriously. On the surface, that’s surprising. Lessons to learn.

Privacy 108

Privacy Paid Search Agency Google Ads 108

Content Standard

JANUARY 13, 2016

Mobile reached a tipping point in 2015, surpassing the old-fashioned desktop as the most-used digital platform, according to Mary Meeker’s Internet Trends report. Vertical Video. Once-shunned vertical video is now the film orientation du jour, thanks to mobile and social media apps. Virtual and Augmented Reality.

Mobile Marketing 41

Mobile Marketing Trends Verticals Eye-Tracking 41

chiefmartech

JUNE 12, 2017

Meeker also shared data on the average number of total cloud services — across all categories — used by enterprises, and it’s 10X larger than just marketing : The counts vary a bit by industry vertical, but it’s around 1,000 cloud services per enterprise overall. By 2015, compliance and governance had become the #2 concern.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Contently

JULY 21, 2017

We experimented with this ourselves starting near the end of 2015, when Erin Nelson joined Contently as the marketing editor. For instance, finance and insurance verticals often deal with similar goals and concerns, so marketers tasked with speaking to them may step on each other’s toes until they get used to the new process.

Top of Funnel 161

Top of Funnel Budget Programs Funnel Advertising Case Studies 161

Hubspot

JANUARY 3, 2019

The initial page featured vertically-aligned customer testimonials but didn’t include customer logos. The initial page featured vertically-aligned customer testimonials but didn’t include customer logos. Internet analytics company comScore wasn’t satisfied with conversions coming from their software product pages.

Effectiveness 71

Effectiveness Conversion Landing Pages Verticals 71

Hubspot

AUGUST 21, 2023

We're a Y company specializing in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face]. We've worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal].

Template 69

Template Work Management Case Studies Case Study 69

Moz

FEBRUARY 28, 2021

Here's a two-week view (February 10-23): Here's a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the graph back further, but let's cut to the chase — this is the lowest prevalence rate of Featured Snippets in our data set since we started collecting reliable data in the summer of 2015.

Features 60

Features SERP Stats Long Tail Marketing 60

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. It also pointed out current Tesco CEO Dave Lewis being responsible for Unilever’s Dove Real Beauty campaign. Knowing Your Wins.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Webbiquity

APRIL 14, 2015

Updated for 2015, this bookmark-worthy post from Brian Lang now includes reviews of more than 90 keyword research tools, ranging from tools provided by the search engines (e.g., It also offers vertical results for images, news, shopping, video, and recipes”) and paid tools such as KeywordSpy. Other SEO Tools.

Keywords 100

Keywords SEO Research Resources 100

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. During campaigns, split emoji usage by product vertical in addition to traditional demographics. In 2015, Chevrolet created an emoji-only press release. They have become a language of their own. Send a clear message.

Tips 60

Tips Advertising Agencies Marketing & Strategy Paid Search Agency 60

Launch Marketing

FEBRUARY 2, 2018

Alert Logic had been working with Launch Marketing on a number of other projects and in 2015 made the decision to invest in marketing automation. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort. The Results.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48