ANNUITAS

FEBRUARY 9, 2016

The personalities and styles are always different and sometimes, even the culture as we work with global companies. I’ve found that each day is an opportunity to improve and so looking back on 2015, these are my top three lessons learned: 1. It’s never boring and I’m challenged on a daily basis.

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ViewPoint

APRIL 1, 2015

Saturn will backpedal to Scorpio again from June 14 until September 17 in 2015, but after that he''ll be in Sagittarius until December 19, 2017. Here’s how I, Danmac the Magnificent, read the stars for your sign in 2015: Taurus (April 21 - May 21): You are working close to full-time trying to beat your quota in the first half of the year.

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ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. 2015 must be a year where marketers begin to show demonstrable value to their organizations and the investments that have been made.

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KoMarketing Associates

MARCH 19, 2015

So without further ado, here are my top takeaways from SMX West 2015: 1. #1 With localized and personalized results, knowing where your site actually ranks in search results has become pretty much impossible. — Casie Gillette (@Casieg) March 4, 2015. 1 Rankings Don’t Mean Jack. You have to meet them where they are.

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Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

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KoMarketing Associates

FEBRUARY 2, 2015

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. While no rollout date has been set, expect this to launch in 2015. Conclusion.

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ClickZ

JULY 12, 2019

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world. The business value of personalization. From ultra-personalization online, to ultra-personalization offline.

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Customer Experience Matrix

SEPTEMBER 16, 2017

But for me personally, it’s been endlessly intriguing to trace the paths that vendors have followed to become CDPs and learn where they plan to go next. In their case, the most obvious impact is on the scope of the system, which includes sophisticated Web page personalization – something very rare in the CDP world at large.

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Vidyard

SEPTEMBER 22, 2015

The first is a new point and click UI that will make it easy for anyone to listen to that data and design real-time engagement rules and personalized smart actions. While this wasn’t introduced at Dreamforce 2015, we saw a lot more partners showing off apps, Salesforce communities, and components developed with Salesforce Lightning.

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Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015. billion by the end of 2014.

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SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. And to best engage your audience, it is crucial to create emails with a personal touch. Personalization is not just a buzzword.

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PureB2B

JUNE 21, 2021

If you have yet to do this consistently, then read on - this is where content marketing personalization comes in. Each and every master salesman will tell you that it’s all about the personal connection with their clients, that gaining their trust and loyalty is all about communicating with them as if they were both VIPs and best friends.

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PureB2B

JUNE 21, 2021

If you have yet to do this consistently, then read on – this is where content marketing personalization comes in. Making Content Marketing Personalization Practical. But this time, the savviest of digital marketers call it personalization. million in 2015. but let me assure you that the payoff is worth.

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B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. in-person events and 6.) in-person events, 2.) social media (other than blogs), 2.)

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Webbiquity

APRIL 26, 2022

Perhaps you’re the kind of person who prefers to share your subject matter expertise verbally, rather than putting pen to paper (or the digital equivalent). who listen to podcasts more than doubled just between 2015 and 2020. Writing remains an intensely personal craft. Software like Riverside.fm

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Seismic

FEBRUARY 23, 2021

In mid-2015, artificial intelligence (AI) was no longer something out of a sci-fi movie—it was real. Our current social publishing and compliance vendor began talking with me about the potential to deliver personalized content to each financial advisor based on their unique interests, which I thought was crazy. Want to learn more?

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KoMarketing Associates

MARCH 8, 2016

The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION? B2B marketers are connecting the dots.

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PureB2B

MARCH 16, 2021

Each and every master salesman will tell you that it’s all about the personal connection with their clients, that gaining their trust and loyalty is all about communicating with them as if they were both VIPs and best friends. Making Content Personalization Practical. million in 2015.

Personalization 62

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PureB2B

MARCH 16, 2021

Each and every master salesman will tell you that it’s all about the personal connection with their clients, that gaining their trust and loyalty is all about communicating with them as if they were both VIPs and best friends. Making Content Personalization Practical. million in 2015.

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Customer Experience Matrix

NOVEMBER 21, 2014

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. General release of the prediction tool is planned for early 2015. Sailthru is a good example. customer profiles. data sources.

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The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough.

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Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth.

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Vidyard

SEPTEMBER 3, 2015

Plus … here’s a lil’ inside secret: if you attend one of these sessions in person, you’ll have a chance to win a Video-Studio-in-a-Box valued at over $1,000! If video is the next best thing to being there in person, and you can’t be there in person, then why aren’t you selling with video? See How it Works … First Hand.

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ViewPoint

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). To complement inbound marketing efforts, and to forge important personal connections and human relationships, there’s nothing better for business than a real conversation. Maybe I was just sensitive.

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Adobe Experience Cloud Blog

DECEMBER 24, 2014

We’re much more cognizant of the changing buyer — who wants to be engaged with relevant, personal messages, wherever they are — and we’ve started to shape our marketing accordingly. Our thought leaders think 2015 is the year of the marketer! Our Marketing Predictions slide deck has something for everyone.

B2B Thought Leadership 48

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Crafted Agency

MAY 11, 2015

​As 2014 came to a close, Marketing VPs everywhere were asking themselves the same question: “What should I spend my 2015 marketing budget on?” Just as people are making personal resolutions for 2015, marketing leaders should also make resolutions based on data-driven digital marketing trends.

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Vidyard

APRIL 17, 2015

Here’s what we learned at Marketing Nation 2015: Nothing Kills Creativity Like Stress Arianna Huffington opened Marketing Nation 2015 with a sobering observation: more people, especially the connected, high-energy marketers in the room, cared about keeping their phone batteries above 10% than about recharging their own bodies.

Narrowcasting 51

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Zoominfo

JUNE 20, 2019

Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. The search term “Facebook Live Stream” has increased in popularity by more than 330% since Facebook Live’s debut in August 2015 ( source ). billion by 2021 ( source ).

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Webbiquity

MAY 30, 2023

Image credit: Marketing Manager Mindset Report 2023 from Livestorm, mention, and Jotform This is likely explained partly by the growth in B2B ecommerce (where sales reps play a smaller role) and the fact today’s B2B buyers are typically 57%-70% of the way through their buying process before engaging with a sales person.

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Adobe Experience Cloud Blog

MAY 18, 2016

Ad blocking has grown by 41% globally year over year, according to Pagefair’s 2015 Ad Blocking Report. Better ad performance calls for, quite simply, better ad creation and that’s where personalization comes into play. Publishers and advertisers can take programmatic advertising a step further with personalization.

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Adobe Experience Cloud Blog

APRIL 14, 2015

We’ve always operated with the goal of creating simple, yet powerful technology for marketers to deliver the right message, to the right person, at the right time. With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time.

Product 48

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Vidyard

DECEMBER 30, 2015

This video won a 2015 Video Marketing Award! Plus, it was a serious budgeted production by only one person at Salesforce using Keynote, Photoshop, Final Cut Pro C and a USB mic with a 15” Macbook Pro Retina display. The results say it all, though: in the first two quarters of 2015, the video influenced almost $1 million in sales.

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Adobe Experience Cloud Blog

DECEMBER 17, 2014

That is, after you have finalized your 2015 plans! Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. SiriusDeicision Summit 2015 – May 12 th -15 th – Nashville, TN. Or a personal favorite from 2014? Let us know!

B2B Thought Leadership 48

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Hubspot

MAY 1, 2017

They’re my very own personal blogging habits. The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. 7 Personalized Marketing Examples. Creepy -- or great marketing? The Example.

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Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? And, 2015 will be no different. 1) Responsive Websites. What does this look like in practice?

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EMagine B2B Blog

DECEMBER 31, 2014

We’re planning on ringing in 2015 with a bang, and to keep all of you in the loop with our big plans, we’ve decided to publish a series of blog posts that include our 2015 New Year’s resolutions. We’d also love to hear your thoughts on what’s important for you and your company to achieve in 2015. Get Certified!

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Adobe Experience Cloud Blog

AUGUST 18, 2015

Author: Aseem Badshah We’re more than halfway through 2015. (It There’s still 4+ months remaining in 2015, so don’t waste it. With this in mind, let’s analyze how we can leverage the first half of 2015 in order to close the year out strong. And it’s personal. It snuck up on us, too!)

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