Marketing Insider Group

DECEMBER 22, 2014

I thought branded content hubs would start to proliferate as paid budgets shifted to owned media. My Top Marketing Predictions For 2015. In 2015 we’ll finally realize that content is a strategic asset across the enterprise. 2015’s Top Marketing Trends. 10 Predictions For Content Marketing in 2015 (Mashable).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Webbiquity

AUGUST 24, 2021

LinkedIn ads reportedly reach 100% of the adult population in Bermuda. Recent posts here detailed 12 Fascinating Facts About Global Internet Use in 2021 and 15 (More) Fascinating Facts About Internet and Social Media Use in 2021 , compiled from that report. Total monthly active users increased 77% from 2015 to 2020.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

KoMarketing Associates

DECEMBER 14, 2015

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Wisestamp is a customized signature for e-mail and social media marketing. SOCIAL MEDIA MARKETING. That was the highlight of 2015 for us. CONTENT BACKED BY DATA.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Biznology

JANUARY 19, 2016

While I am limiting this list to visitors’ favorite articles from 2015, I will give a shout out to Ruth Stevens who wrote the tippity-top article over the last 13 months, The 10 Most Fascinating People in B2B Marketing in 2015 , #4 globally. So, without further ado, here are the top Biznology articles from 2015 — enjoy!

Marketing Analytics Tools 80

Marketing Analytics Tools Cold Calling Cross-Selling Advertising Mediums 80

Marketing Insider Group

JANUARY 26, 2015

Without any further ado, here is: The Best Marketing Conferences Of 2015. Social Media Strategies Summits February 10-12 in Las Vegas, NV. This conference is billed as the leading conference on social media. Three of the biggest marketing trends for 2015. With dates in Chicago (April 28-30) and New York (June 9-10.).

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Virtual Social Media. Lunn Farrow Media.

PR 100

PR PageRank Brand Identity Branding 100

KoMarketing Associates

MAY 11, 2016

As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry. Don’t Be a Salesman .

Linkedin 120

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 120

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Technologists are active on social media. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. They have no agenda. But don’t take my word for it.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. billion active social media users. social media accounts.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

illumin

FEBRUARY 12, 2024

Safe to say there has been ample discussion in the media over the past few weeks about Taylor Swift’s attendance at NFL games and (more specifically) the air time she’s received. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Paid Search Agency 105

Paid Search Agency Broadcasting Advertisements Advertising 105

Contently

SEPTEMBER 24, 2021

Earlier this summer, the future of social media became much clearer. ” As a result, it looks like we’re barreling towards a new era of social media. But to really understand what the next era of social media will look like, we first need to understand how we got here. The First Era of Social: The News Feed.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. LinkedIn Statistics. Don’t believe us? billion users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Marketing Insider Group

AUGUST 7, 2020

The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. As Adobe’s Social Intelligence report noted, posts that have images are 600x more likely to be shared on social media and to receive engagement elsewhere. This one might be the most viral infographic of 2015.

Content Marketing 344

Content Marketing Work Management Content Marketing Management 344

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. Prior to Kipsu, I’d been with a boutique social media agency where we got to work with some professional sports teams and some big CPG brands. Tom: I see that you’re active on social media. I was looking for more. Kris: Yes.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. Your customers, present and future, expect you to be available on social media. Adidas first launched their WhatsApp marketing strategy back in 2015.

Social Media 98

Social Media Webinar Metrics Social Marketing Marketing & Strategy 98

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. with their passion for social media.)

Social Media 154

Social Media Media Paid Search Agency Work Management 154

Onalytica B2B

MARCH 18, 2015

Paul Sonnier is the founder of the 30,000+ member Digital Health LinkedIn group and creator of The Story of Digital Health , a website containing resources for Digital Health professionals. As of Feb 2015, there were already 14 prestigious hospitals doing pilot programs of HealthKit , with many more to follow. HIT Consultant Media.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

NuSpark Consulting

MAY 7, 2016

Because it’s the preferred content marketing platform for B2B, I recently researched some of the latest LinkedIn numbers to get a sense of two things: (1) how the platform is being used for marketing vs Sales, and (2) what can be improved. Most effective B2B social media platform: LinkedIn: 66%. Content Isn’t Everything.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. LinkedIn Advertising Wish List. Here’s a list of suggested ways LinkedIn can improve their ad platforms.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Webbiquity

MARCH 5, 2019

That was the driving idea behind WorkOutLoud , a secure customer collaboration tool that combines social media with customer support. Year founded: 2015. Startup Grind Minneapolis Chapter Director 2015 -2018 , 14 successful events focusing on Minneapolis. You can connect with Loring Kaveney on Twitter and LinkedIn.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Marketing Insider Group

FEBRUARY 4, 2020

And, this little nugget from Social Media Today’s Paul Dunay : Readers are eight times more likely to engage with – yes, it’s true – Jill’s posts than with yours. She doesn’t receive a paycheck for creating social media posts. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily.

Generation 303

Generation Content Paid Search Agency Trust Marketing 303

Martech

APRIL 24, 2023

The move comes four days before the social media platform will begin charging enterprise users at least $42,000 a month to access its API. The action means users can’t access their Twitter account through Microsoft’s Digital Marketing Center’s social media management tool. Why we care. This wasn’t a cost-saving move by Microsoft.

Paid Search Agency 95

Paid Search Agency Twitter Ads API 95

Buffer

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. It’s especially difficult in the social media space. It’s difficult to find something that does it all, ” explains Tim Urch, Social Media Manager at Huel.

Social Media 97

Social Media Media Multi-Channel Work Management 97

Brandpoint

JANUARY 23, 2020

LarryKim | LinkedIn. Larry was named Search Marketer of the Year in 2013, 2014, 2015 and 2017 by PPC Hero, and is the #8 most popular author on Medium. bgtheory | LinkedIn. lisarocksSEM | LinkedIn. Lisa Raehsler’s expertise is in search engine marketing, PPC and social media advertising. SzetelaDavid | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Webbiquity

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Content Standard

MAY 3, 2018

Each social media network has a unique set of technical elements, intricate logic, and usage analytics that make up the algorithm that delivers content to its users. Seen in the fluctuation of social media algorithms in the past, the biggest consideration—or debate—is balancing personal relevance with post timeliness.

Social Media 98

Social Media Work Management Media Lead Ranking 98

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Some people had written blog posts and were familiar with social media.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers.

Social Media 116

Social Media Paid Content Training Media 116

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Dig deeper: TikTok is setting the ground rules for social media 3. That number has undoubtedly gone up.

B2B Marketing 113

B2B Marketing B2B Enterprise Management Paid Search Agency 113

Convince & Convert

JANUARY 13, 2016

2016 is here, and it’s safe to say that the hype around social media has well and truly settled. With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? From Social Media to Social Technologies. highlight to tweet).

Social Media 108

Social Media Media Enterprise Management B2B Sales 108

Optinmonster

OCTOBER 30, 2019

When you think about selling on social media, the first thing that probably comes to mind is ads or unsolicited DMs from brands trying to get you to check out their products. You’ll be interested to know that the most successful businesses on social media don’t always go in for the sale right away. What Is Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. worldwide growth for all social media ad spend in 2014. Facebook share of ad revenues is not expected to exceed 10% of all revenue shares through 2015. of all online ad revenue in 2013 ($3.17

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. Paid search is a staple within most marketers' paid media budgets. A great way to drive awareness with paid media is through display ads. Social media ads were a gold rush for marketers in 2015. Paid Search. Display Ads.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109