Marketing Insider Group

DECEMBER 22, 2014

My Top Marketing Predictions For 2015. In 2015 we’ll finally realize that content is a strategic asset across the enterprise. 2015’s Top Marketing Trends. Adobe, Salesforce, LinkedIn, or IBM look to acquire or build content marketing platforms. 10 Predictions For Content Marketing in 2015 (Mashable).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

KoMarketing Associates

DECEMBER 14, 2015

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. That was the highlight of 2015 for us. For marketing and PR teams, 2015 was ‘The Year of Content – Backed Up By Data’. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Biznology

JANUARY 19, 2016

While I am limiting this list to visitors’ favorite articles from 2015, I will give a shout out to Ruth Stevens who wrote the tippity-top article over the last 13 months, The 10 Most Fascinating People in B2B Marketing in 2015 , #4 globally. So, without further ado, here are the top Biznology articles from 2015 — enjoy!

Marketing Analytics Tools 80

Marketing Analytics Tools Cold Calling Cross-Selling Advertising Mediums 80

Webbiquity

AUGUST 24, 2021

LinkedIn ads reportedly reach 100% of the adult population in Bermuda. Total monthly active users increased 77% from 2015 to 2020. LinkedIn Facts and Stats. LinkedIn advertising reaches 727 million people, or 13% of all adults on the planet. 60% of the audience reached by LinkedIn ads are young professionals (aged 25-34).

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

KoMarketing Associates

MAY 11, 2016

As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry. Don’t Be a Salesman .

Linkedin 120

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 120

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. ” Digital marketer Shane Barker writes that though LinkedIn is the clear #1 choice for B2B marketers, “Twitter is a place to ‘see what’s happening’…87% of B2B marketers use Twitter for content marketing. .”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Marketing Insider Group

JANUARY 26, 2015

Without any further ado, here is: The Best Marketing Conferences Of 2015. Three of the biggest marketing trends for 2015. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. The post The Best Marketing Conferences Of 2015 appeared first on B2B Marketing Insider.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Onalytica B2B

JULY 8, 2015

In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. The post PR 2015: Top 100 Influencers & Brands appeared first on onalytica. Edelman PR. PRNewswire. PR Newswire. The Hoffman Agency.

PR 100

PR PageRank Brand Identity Branding 100

The Forward Observer

DECEMBER 8, 2023

His other books are The Hidden Leader: Discover and Develop Greatness Within Your Company (AMACOM, 2015) and The Inspiring Leader: Unlocking the Secrets of How Extraordinary Leaders Motivate (McGraw Hill, 2009). He has written two other books and over a hundred articles in Forbes and Harvard Business Review, among other publications.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

Onalytica B2B

MARCH 18, 2015

Paul Sonnier is the founder of the 30,000+ member Digital Health LinkedIn group and creator of The Story of Digital Health , a website containing resources for Digital Health professionals. As of Feb 2015, there were already 14 prestigious hospitals doing pilot programs of HealthKit , with many more to follow. Mapping the community.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

The Forward Observer

NOVEMBER 10, 2023

Over the last ten years, Robert and his firm, The Content Advisory , have advised more than 500 companies, including McDonalds, Salesforce, Hilton, Facebook, UPS, Adidas, LinkedIn, KPMG, NASA, The Bill & Melinda Gates Foundation, and 15 of the Fortune 100.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

EMagine B2B Blog

DECEMBER 17, 2014

As eMagine’s PPC gladiator (pardon the Scandal reference) it’s my job to recommend the best strategies for 2015. It’s no secret that LinkedIn is a valuable ad network for B2B’s. If you haven’t considered LinkedIn as a PPC partner then you should because it’s about to get even better. LinkedIn Retargeting. Here’s why.

PPC 40

PPC Linkedin Online Marketing Planning 40

NuSpark Consulting

MAY 7, 2016

Because it’s the preferred content marketing platform for B2B, I recently researched some of the latest LinkedIn numbers to get a sense of two things: (1) how the platform is being used for marketing vs Sales, and (2) what can be improved. Most effective B2B social media platform: LinkedIn: 66%. Content Isn’t Everything.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” A common question we get is how is this different from LinkedIn or Clubhouse.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. 6-7 in San Francisco.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. LinkedIn Advertising Wish List. Here’s a list of suggested ways LinkedIn can improve their ad platforms.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Marketing Insider Group

AUGUST 7, 2020

The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. This one might be the most viral infographic of 2015. LinkedIn – A Well-Balanced Blog. Kind of like domes. The New York Times : What 2000 Calories Looks Like. Bloomberg – Bloomberg Billionaires.

Content Marketing 340

Content Marketing Work Management Content Marketing Management 340

illumin

FEBRUARY 12, 2024

The Wall Street Journal reported that the NFL has seen its highest ratings since 2015 and data shows that in just one game, the Kansas City Chiefs saw a 63% increase in female viewers between the ages of 18-49. Taylor Swift’s fan base brings value to the NFL However, this short air time has had a massive impact. Follow @illuminHQ

Paid Search Agency 105

Paid Search Agency Broadcasting Advertisements Advertising 105

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. This post How Team Sprout Uses Its LinkedIn Company Pages Report originally appeared on Sprout Social. gain in followers and a 373.7%

Linkedin 45

Linkedin Paid Search Agency Companies Correlation 45

Martech

DECEMBER 5, 2022

followers) LinkedIn : JenCapstraw (4.3K From there she went on to be CMO at Help Scout, the Email Experience Council’s 2015 Email Marketer Thought Leader of the Year, VP of Marketing at Litmus and now head of marketing at Wildbit. followers) LinkedIn: JustineJordan (2.6K followers) LinkedIn: KathPay (7.4k followers).

Email Marketing 122

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 122

Contently

SEPTEMBER 24, 2021

LinkedIn launched a feed to become the social network for your weird work persona. For a long stretch of 2015-2016, Facebook was sending more people to publisher sites than Google. Then LinkedIn (although Stories were so absurd on LinkedIn that the company is shutting it down by the end of this month ). First Facebook.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Webbiquity

MARCH 5, 2019

Year founded: 2015. Startup Grind Minneapolis Chapter Director 2015 -2018 , 14 successful events focusing on Minneapolis. You can connect with Loring Kaveney on Twitter and LinkedIn. The Company. Funding rounds: Bootstrapped. Current size: six employees, 40 customers. A few milestones: gBETA Cohort 2018.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Marketing Insider Group

FEBRUARY 4, 2020

In 2015, the company noticed that its youthful employees were posting content featuring their workout routines – wearing Reeboks, of course. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily. Companies that have taken the leap into employee activation number among the world’s most successful.

Generation 298

Generation Content Paid Search Agency Trust Marketing 298

Brandwatch Marketing

MARCH 7, 2023

Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Hinge Marketing

DECEMBER 2, 2014

With 2015 right around the corner, we’re all in turbo-planning mode as we build our growth strategies for the year ahead. There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. On Twitter or LinkedIn? Conclusion.

Trends 48

Trends Marketing Management Lead Ranking Planning 48

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Hinge Marketing

DECEMBER 8, 2014

And as we head into 2015, firms face some big questions. We’ve published the results in our free research report, 2015 Marketing Priorities for Professional Services Firms. We asked our respondents to indicate which initiatives they expected to undertake in 2015. On Google+ or LinkedIn? Online Marketing'

Work Management 48

Work Management Marketing Management Research Service 48

Hinge Marketing

FEBRUARY 5, 2015

As part of a new body of research, a number of tech firms (along with firms from six other industries) were surveyed about their top business challenges and marketing priorities for 2015. SEE ALSO: Top Trends in Technology Marketing for 2015. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.

Marketing Management 48

Marketing Management Business Differentiation Correlation 48

Hinge Marketing

JUNE 22, 2015

As we near the mid-point of the year, here are our five top observations on accounting marketing in 2015. A mobile-friendly website was already important prior to 2015. Find out how the rest of the accounting marketplace is spending its marketing dollars by downloading the 2015 Marketing Budget Benchmarking Study: Executive Summary.

Budget Programs 48

Budget Programs Advertising Benchmark Marketing Budget Mobile Marketing 48

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 52

CMO Linkedin Enterprise Management Press 52

Oktopost

DECEMBER 15, 2022

LinkedIn is notorious for being a great place to work and for investing heavily in its employees. Meet Cidney Falk , a leader in the Channel Partnerships team within the LinkedIn Marketing Solutions business. In this episode, Cidney talks about the creation of “Strength WithIN,” a program she implemented across LinkedIn.

Peer-to-peer 62

Peer-to-peer Budget Programs Transparency Ad Exchange 62

Martech

APRIL 24, 2023

Users will still be able to manage and create content for Facebook, Instagram and LinkedIn. Musk co-founded OpenAI in 2015 but sold off his stake several years later. They also won’t be able to view their past tweets and engagement on the Microsoft Advertising platform. When it happened. Get MarTech! In your inbox.

Paid Search Agency 94

Paid Search Agency Twitter Ads API 94

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? And, 2015 will be no different. 1) Responsive Websites. What does this look like in practice?

Planning 48

Planning Work Management Trends Marketing Management 48