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2015 Called and Wants Its MQL Back

6sense

Gone are the days of MQLs, arbitrary target account selection, and relying on a leads-based approach. Presentation Slides: The post 2015 Called and Wants Its MQL Back appeared first on 6sense. For cybersecurity software company Code42, the year 2021 was a pivotal point when it came to reevaluating its go-to-market approach.

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KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

2015 has been another amazing year for KoMarketing. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. I am proud to say that traffic to our website has more than quadrupled since that priority was established, and we are crushing aggressive goals for traffic, leads, and brand development, again in 2015.

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Check out the hottest technologies at CiscoLive! 2015

Kaon

2015 in San Diego on June 8-11 to see the hottest interactive tools used by leading network, telecom, and storage companies to differentiate their products and engage prospects! 2015 , interactive marketing , Kaon 3D Product App , Kaon Interactive , SanDiego. Stop by these booths at CiscoLive!

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15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

markempa

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. It’s not about more leads; it’s about doing better with the ones you already have. Create a universal lead definition. . Here’s how.

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4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Lead Nurturing Isn’t Just Email Anymore.

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. That was the highlight of 2015 for us.

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How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.