KoMarketing Associates

DECEMBER 15, 2015

Since the beginning of my SEO career, I’ve always been amazed at how the industry is constantly changing. In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. Let’s take a look: 1. Change is Happening Now.

Top of Funnel 120

Top of Funnel Marketing & Strategy SEO Opinions 120

Marketing Insider Group

MARCH 9, 2023

(This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) It’s also wise to use only data your industry considers fresh. Some of organizations provide information at no charge but do check their citation policies. This practice is just wrong.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

Education 120

Education Tactics B2B Marketing Practices 120

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers. 5) B2B Marketing Events to Watch in 2015. 1) If you go, be present.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

TrustRadius Marketing

APRIL 16, 2021

In 2015 – 2016, HR cloud technology vendors have continued to receive massive, increasing amounts of funding from venture capital investors—so much so that the media has dubbed it an on-going “love affair.” We’ve also interviewed industry experts, to provide some context for the user feedback around technology trends and best practices.

Work Management 52

Work Management Marketing Management Peer-to-peer SMB 52

Hubspot

MARCH 7, 2018

In the search for top talent, every recruiter prefers an informed candidate. Informed candidates make the hiring process easier by asking smarter questions, doing the necessary research on the company, and tailoring their expectations to the role they're applying for. So how can these job-seeking unicorns be spotted?

High Quality Lead 74

High Quality Lead Resource Management Click Rate Studies 74

Webbiquity

MAY 30, 2023

However, the outlook varies considerably by industry and company size. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. 2) The budget outlook varies a lot by industry. With a global financial recession looming (already here?),

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. YouTube stats for marketers don’t just apply to the B2C industry. The diversity of YouTube demographics extends to the B2B world too.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Crimson Marketing

MAY 1, 2015

B2B buyers…find their buying decisions influenced by information from hundreds of different sources. Industry-specific groups and forums make it easier than ever to connect to people from the same sector, and discuss product recommendations and customer experiences. Industry e-zines. The Buying Process is More Competitive.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Porch Group Media

FEBRUARY 14, 2020

Trends and Statistics in the Automotive Aftermarket Industry. The global automotive aftermarket industry is expected to reach $722.8 This rising demand for aftermarket parts and services is spurring new growth and revenue opportunities for a wide range of businesses operating in the automotive aftermarket industry.

Statistics 52

Statistics First-Mover Advantage Trends Demographics 52

KoMarketing Associates

FEBRUARY 24, 2015

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Visualizations – support technical information with graphics, outlines, and other simple visualizations to aid in usability. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Tactics Marketing Management 120

Content Standard

MAY 20, 2015

Now, I’m on the outside of the media industry looking in on the innovation and advancements in digital publishing. Like every industry, media has had to quickly evolve to survive in the Internet age, and the process hasn’t been smooth or graceful. The Evolved Corporate Structure. And There’s More.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

Zoominfo

JUNE 20, 2019

We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. The streaming industry is estimated to reach $70.05 The streaming industry is estimated to reach $70.05 User-generated short clips accounted for 51% of live video content streamed to smartphones as of 2015 ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Vidyard

AUGUST 11, 2015

But that doesn’t mean you should go into hibernation just yet: the last four months of 2015 can still pack an impressive punch. Check out this list (named in chronological order for your convenience) that will help you close out 2015 in style and set you up for even bigger success in 2016!

Planning 50

Planning Best Practices Conference Cross-Selling 50

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! Your “place” can be determined by the industry you serve. Emails Email marketing is a hugely important tool for B2B Marketers.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. The use of emojis began in 2015 and has shown to have had a profound impact on open rates. “Email marketing is dead!” That’s what some marketers would say.

Email Marketing 357

Email Marketing Planning Tips Paid Search Agency 357

EMagine B2B Blog

JANUARY 21, 2015

As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. In 2015, our team is going to get creative in our efforts, including things such as webinars, attending local meetups… and hopefully some conferences. MozCon - July 13-15, 2015 Seattle, WA.

Webcast 40

Webcast Webinar Metrics Conference Curation 40

Hinge Marketing

JUNE 22, 2015

As we near the mid-point of the year, here are our five top observations on accounting marketing in 2015. Today, the industry conversation has grown more sophisticated. If you browse around firms’ websites lately, or talk to marketers in the industry, it seems like everyone is revamping their websites.

Budget Programs 48

Budget Programs Advertising Benchmark Marketing Budget Mobile Marketing 48

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Google gathers this information by dissecting and interpreting information found on external authoritative sites.

SEO 105

SEO Google Optimization Lead Scoring 105

Hubspot

JUNE 28, 2016

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. Even though inbound marketing is becoming widely known and used among many industries, some skeptics still think it is just an Internet “fad.”

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Hinge Marketing

DECEMBER 2, 2014

With 2015 right around the corner, we’re all in turbo-planning mode as we build our growth strategies for the year ahead. There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. Social media’s no longer the new kid on the block.

Trends 48

Trends Marketing Management Lead Ranking Planning 48

Vidyard

MARCH 13, 2015

KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).

Marketing Automation Services 50

Marketing Automation Services Aggregators Youtube Press 50

Adobe Experience Cloud Blog

JANUARY 7, 2015

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. How can I work toward overcoming the biggest online marketing challenges? This struggle is real.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Biznology

JANUARY 6, 2020

With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you. Catch her informative keynotes at B2B marketing conferences here and abroad. Valerie Bowling co-founded The Conference Forum to serve the pharmaceutical clinical-trials industry.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

KoMarketing Associates

OCTOBER 8, 2015

FutureM attendees gathered from 21 states, 3 countries and 38 different industries. — BostonTweetUp (@BostonTweetUp) October 6, 2015. — Sarah Mooney (@howsarahseesit) October 6, 2015. — Ryan Connors (@MrRyanConnors) October 6, 2015. jconnon #1 job is to be informed. Not like a prison.

B2B Marketing 120

B2B Marketing Advertising Agencies Marketing Management Planning 120

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? Just as we did last year , we’ve identified key trends to watch in the new year.

Planning 48

Planning Work Management Marketing Management Trends 48

Hubspot

MAY 21, 2019

But in an industry where skimming a page for 10 seconds counts as a view, leaving your desk to grab some string cheese will result in a time-on-page of five minutes, and 50% of web traffic and engagement are generated by bots and Chinese click farms, claiming digital metrics are a surefire way to gauge your content’s emotional impact is a stretch.

Trends 78

Trends Word of Mouth Paid Search Agency Storytelling 78

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

EMagine B2B Blog

JANUARY 26, 2015

As you may have heard, eMagine’s Digital Marketing department has big plans for 2015, and we’re kicking off the year by sharing some of our team’s resolutions. That being said, we would like to boost our team-building efforts in 2015 in order to become an even closer, better, and more efficient department.

Ad Building 40

Ad Building Adwords Marketing Analytics Tools Act-On 40

Content Standard

JULY 17, 2015

It isn’t the first time we’ve seen Microsoft create incentives to bring people to its platform or try and claim back share of the SEO industry’s annual spend. The Bing Ads page also has specific data around targeting large industries, so it may be best to poke around and see if the platform can fit your brand.

Paid Search Agency 40

Paid Search Agency Ads Cost Per Click Adwords 40

Webbiquity

SEPTEMBER 28, 2020

It stands for Payment Card Industry Data Security Standard. This is a security standard that is in place for all businesses and organizations that handle cardholder information. released in April 2015. Maintain an information security policy. You must maintain a policy that addresses information security.

FAQ 253

FAQ Enterprise Management Marketing Management Business 253

DiscoverOrg

JANUARY 22, 2016

Chief Information Security Officers (CISOs) are charged with more responsibility than ever before: Maintaining the enterprise vision, while ensuring technology assets are protected. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. The Roles of CISOs.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

Sword and the Script | B2B

SEPTEMBER 12, 2023

While the software consolidated expense information for finance, which was beneficial, it was painfully difficult for the end user. 54% said, “social media has become an increasingly important source of information for customers.” Mobile search surpassed desktop search eight years ago – in 2015. It was hard to use.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Sullair’s headquarters in Buenos Aires is located in the funky industrial neighborhood of Barracas. Katie Martell coined the term “on-demand marketer” to describe herself and her business.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Hinge Marketing

DECEMBER 23, 2014

One thing all of these changes have had in common is that they directly affect all industries and anyone involved a firm’s marketing. Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. This has been said for quite some time now, but will hold true even more in 2015.

CMO 48

CMO SEO Service Mobile Marketing 48

SmartBug Media

APRIL 6, 2023

Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. How do businesses use buyer personas to inform marketing strategy? Read industry blogs. Read market research reports.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. You all know that marketing rules are always changing; that holds true for the paid side of the industry, as well.). Read about Larry’s philosophy on productive unicorns… trust us. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115