KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. New Marketing Data. New Marketing Data. I highly recommend review.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. The more effective your SEO efforts are, the more visible your website will be to potential customers—and the more organic search traffic you site will earn. Guest post by Mathew Jade.

SEO 272

SEO Traffic Tips SERP 272

KoMarketing Associates

FEBRUARY 5, 2015

Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel and through their learning center. Interviews. Announcements and Launches.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

Marketing Insider Group

OCTOBER 21, 2021

Because Google told us content marketing is the best way to rank for buyer search. Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. Now, they are doubling down on content marketing.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. Is your company one of them? Which Social Media Channels Do B2B Marketers Use Most?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Biznology

JULY 13, 2016

A concise diagram of MarTech platforms as of January 2015 by Scott Brinker. Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them.

Keywords 80

Keywords Marketing Attribution Paid Search Agency Research 80

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. This resulted in many organizations asking themselves this honest question, “ Will AI-generated content impact my business ?”

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. Which keyword research and other SEO tools are most effective?

Keywords 100

Keywords SEO Research Resources 100

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. For businesses with substantial paid search budgets, Google AdWords allows for monthly invoicing. Information Feed Ads.

Adwords 121

Adwords PPC Paid Search Agency Google 121

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. Übersuggest.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days. Surveys & Exclusive Data.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Brandwatch Marketing

MARCH 7, 2023

billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3 billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3 ” image=”[link] what we found out from years of research in this free report.[/bw_banner_cta]

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Biznology

APRIL 14, 2015

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages. What counts as a high-quality site according to Google?

Google 80

Google SEO Adsense PageRank 80

Content Standard

AUGUST 18, 2015

Keyword research. That’s because on average, almost two-thirds of your web traffic comes from organic search , which is driven by keywords. Keyword research helps digital marketers understand consumer questions and ongoing conversations surrounding a product or service. Guess which activity came in second? I get that.

Keywords 40

Keywords Spending Research Demand Generation Agencies 40

ClearVoice

MAY 22, 2023

An AI program can provide research, create bulk content like glossaries, or help with brainstorming— but it’s not likely the end of SEO. In February 2023, Google released a statement saying the algorithm will always prioritize quality content, regardless of if it was created by humans or AI. In 2022, 50% of U.S.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. Here are some other ways you can collect interview-style research without ever talking to your personas: 1.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO). These results aren’t paid for.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

APRIL 1, 2020

The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Comprehensive Company Information.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Hubspot

JANUARY 9, 2020

And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. These updates impacted Search, the Google app, and its recommendation feed. Here's what the current Google Discover design looks like: Source: Google.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

Webbiquity

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Pew Research ). Pew Research ). Pew Research ). Pew Research ). MediaPost ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Webbiquity

MARCH 1, 2016

The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Internet users. Image credit: MarketingProfs. Speed thrills.

SEM 100

SEM Paid Content Stats Paid Search Agency 100

Hinge Marketing

DECEMBER 23, 2014

But other changes, such as Google’s decision to completely end Google Authorship, were crystal clear. Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. You can no longer buy your way to the #1 spot in organic search results.

CMO 48

CMO SEO Service Mobile Marketing 48

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). Here are four key takeaways from this research: • Do feed the gorilla. Search doesn’t only mean Google, but the elephant in the room can’t be ignored either.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? Organizations at the forefront will act on that data to optimize their marketing mix.

Planning 48

Planning Work Management Trends Marketing Management 48

KoMarketing Associates

SEPTEMBER 14, 2015

— dennis kardys (@dkardys) September 8, 2015. – Brené Brown (Researcher and Storyteller). "If — Rebekah Radice (@RebekahRadice) September 9, 2015. andream_russell) September 9, 2015. — Douglas Burdett (@ArtilleryMarket) September 10, 2015. . – Seth Godin (Best Selling Author).

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Contently

JULY 28, 2021

Car shopping is a high-consideration purchase, so people do a lot of research online. They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015. It also helps that a heavy investment in content just makes sense for CarMax.

SEO 160

SEO Content Paid Search Agency Youtube 160

Optinmonster

DECEMBER 28, 2023

jump from 2015 , when only 2.08 In fact, 43% of people use social media to research before buying. 40% of Gen Z prefer social media over Google to find answers to their questions. Organic reach in social media is growing tricky by the day. In the context of email, there’s no such thing as organic reach.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hinge Marketing

JANUARY 26, 2015

of firms identify attracting and developing new business as their top business challenge in 2015. Our previous research found that increasing referrals was the top marketing initiative for professional services firms in 2015. We wanted to find the answers, so we got down to research. The reason? Expertise-based referrals.

Work Management 48

Work Management Marketing Management Marketing Budget Marketing Report 48

Contently

JULY 10, 2019

If you only dish out content about your organization’s updates, you’re not showing you truly understand what actually matters to your audience. The effect of that one piece of content can even be reflected in Google search. The Rise of Data Storytelling.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Contently

NOVEMBER 3, 2016

For three years in a row , Google has been the most attractive employer in the world for business and computer science graduates, according to research from advisory firm Universum. Alphabet, Google’s parent company, is eighth on the Fortune 500 list , which likely has a major influence. In the U.S., In the U.S.,

Google 60

Google Content Marketing Work Management Content 60

Hinge Marketing

NOVEMBER 19, 2014

Creating a content calendar is just one important aspect of your marketing planning for 2015. For example, if your firm helps organizations stay secure online, then a potential topic idea could be “Top 5 Ways to Keep Your Organization Secure from Hackers.” Keyword research. Repurpose content. Pace yourself.

Planning 48

Planning Marketing Management Marketing Plans Top of Funnel 48

Convince & Convert

APRIL 30, 2015

Andy Lang (@HRH_Duke_of_Url) April 28, 2015. Lily Bailey (@LilyBaileyUK) April 28, 2015. Love the Google doodle today. EdBallsDay pic.twitter.com/rAhVwt5NSp — James Martin (@Pundamentalism) April 28, 2015. SpotifyCares (@SpotifyCares) April 28, 2015. SpotifyCares (@SpotifyCares) April 28, 2015.

Trends 140

Trends Social Media Twitter Internet Marketing 140

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

Hubspot

JUNE 22, 2020

In a recent HubSpot Research study , 63% of marketers indicated that they were going to upgrade their website this year. Let’s take a look at average performance in 2015 compared to this year to see what’s changed. Website Performance Data (2015 vs 2020). Source HubSpot Research in 2015: data from over 1M unique websites graded.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68