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B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 5) B2B Marketing Events to Watch in 2015. Here is a list of some of the events ANNUITAS will have a presence at in 2015 … as a speaker, sponsor or sometimes just as an attendee. 1) If you go, be present.

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Top Marketing Blogs You Should Be Reading

Kabbage

The Best Marketing Blogs of 2015. Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. DemandBase.

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Top Marketing Blogs You Should Be Reading

Kabbage

The Best Marketing Blogs of 2015. Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. DemandBase.

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B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. Demandbase. Demandbase. 70% of B2B marketers are creating more content than they did one year ago. So B2B marketers are furiously creating more content. Francois Mathieu. ActOnSoftware. CopywriterTO.

Twitter 100
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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. AI applications vary in sectors and industries, reflecting the different states of AI research and implementation. Share your experiences below.

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Engagio and Demandbase are Combining Forces to Dominate Account-Based Marketing

Engagio

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

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Top 25 Content Marketers in Enterprise Software: The West Coast Edition

Content Standard

While 67 percent of CMOs report that they’ll spend more on marketing technology in 2015, only 54 percent of both CIOs and CMOs believe current marketing leadership can manage the intersection of technology and marketing. Rachel Balik, Senior Manager of Content Marketing, Demandbase ( @wickedrb ).