ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Content can include videos, podcasts, blogs, social media posts, infographics, and images.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Unbounce

JULY 7, 2021

They don’t have the luxury of spending their whole day just thinking about marketing campaigns, landing pages, and conversion rates. Today, Google indexes more than 35 trillion web pages, with 500 000 new pages going live each day. Well, it’s all about serving relevance …. They generally have fewer resources.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

KoMarketing Associates

APRIL 1, 2020

Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Top of Funnel Content Marketing Assets.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. He’s a contributor at CNBC, Inc.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. If you write high quality content, you can succeed with that. His conversion increased by 600% after using videos in landing pages.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Anyword

OCTOBER 31, 2022

High-quality backlinks determine the quality of your site to search engine result pages. Become a go-to source for reporters and writers by offering interviews and quotes on relevant topics, engaging in discussions on forums, commenting on other blogs, publishing infographics and data reports, and linking out to other experts.

Tips 98

Tips High Quality Lead Custom Publishing SERP 98

seo.co

FEBRUARY 16, 2023

In order to win in online marketing, your content marketing strategy should include at least (perhaps more) two easy steps: Create great onsite content with content marketing (which we have discussed at length before) Promote that onsite content. Once a piece is created, your job is pretty much done, right?

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

Content Standard

APRIL 17, 2015

Sustainable practices may not be the sexiest content marketing topic, but some brands have got it down. These tactics are helping H&M make its sustainability message more relevant and shareable for consumers. To share its work on the project, Coke pushed 5by20 content to women on Facebook, Twitter, and YouTube through paid posts.

Relevance 40

Relevance Brand Identity Branding Paid Social Agency 40

ClearVoice

MARCH 26, 2021

What is a content gap analysis? A content gap analysis is a process used by marketers to identify “gaps” between popular search queries on a given topic and the content that is currently available online. But first, content producers, we need to talk. But first, content producers, we need to talk.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

EveryoneSocial

SEPTEMBER 25, 2023

Content marketing as we’ve known it, which is centered on search optimization and sharing links that drive traffic to websites, is no longer a leading strategy. We’ve entered a new paradigm that has social media at its center and relies on sharing content that can be consumed and engaged with on the networks. Pretty good deal, right?

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69

KoMarketing Associates

DECEMBER 5, 2018

Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice. Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages. A web page sitemap.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

LeadSquared

MAY 20, 2015

One search would give you 100,000 potential resources; but you lack the patience to go beyond page 1. Heck, the answer to life, and all the existential questions you discussed last Friday might be buried somewhere in page 5 of search results, but it will remain there – buried, unless some kid discovers it, and reddits it.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

SmartBug Media

FEBRUARY 6, 2020

That’s how the homepage of your website works, as well—there are several entry points and pages on your website, but more times than not, users find your homepage first. You want to help the visitor get from your homepage to page two, because then, they’ve expressed what they are interested in knowing more about. Offer solutions.

Marketing Websites 104

Marketing Websites Top of Funnel Funnel Advertising Landing Pages 104

seo.co

MARCH 30, 2022

In order to win in content marketing, there are two easy steps: Create great onsite content with content marketing (which we have discussed at length before). Promote that onsite content. This guide is all about the other side of the equation—the side that gets neglected by most content marketers.

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Industry Events.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

ConvertKit

APRIL 2, 2021

Khe did the unimaginable: he left his Wall Street job in 2015 without a plan of what he’d do next. In early 2015, Khe was working in a high-profile job in finances: a managing director at a Wall Street company. His email list grew slowly but steadily in 2015 and 2016. Spoiler: it landed well. Image via Creator Stories.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

SmartBug Media

JANUARY 2, 2020

Blogging is a critical component to a successful content marketing strategy. So how do you fit this into your existing (or brand new) content marketing strategy? Every time you write a new blog post you're adding another indexed page to your site, which Google and other search engines love! Set content marketing S.M.A.R.T.

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

Adobe Experience Cloud Blog

AUGUST 18, 2015

Author: Aseem Badshah We’re more than halfway through 2015. (It There’s still 4+ months remaining in 2015, so don’t waste it. With this in mind, let’s analyze how we can leverage the first half of 2015 in order to close the year out strong. Wearables and Content. It snuck up on us, too!)

Tips 48

Tips Top of Funnel Paid Search Agency Advertising Funnels 48

Oktopost

MAY 23, 2022

Even if your website is the 12th in line, you can make the customer experience stand out to your buyer with personalized information that is relevant to their intentions at that particular time. Develop a personalized content strategy. ? Campaign content (CRM software, interactive content, content clicks).

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

KoMarketing Associates

JULY 14, 2015

There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. Each of these visits and interactions with the brand builds awareness among the customer base.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120

Convince & Convert

DECEMBER 8, 2014

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Posts that reuse the exact same content from ads.

Facebook 168

Facebook Paid Search Agency Marketing & Strategy Social Media 168

B2B Digital Marketer

AUGUST 26, 2021

Steve drives the innovation of Wiideman’s service offerings, including their SEO Roadmap solution introduced in early 2015. For natural search, Steve believes in only three fundamental requirements: Relevancy, Visibility and User Behavior. For local search, Data, Landing Page, Citation and Reputation are the keys to success.

Ethics 52

Ethics SEO Practices Effectiveness 52

SendX

APRIL 16, 2021

Be Simple and Concise As much as consumers love seeing exciting and beautiful content, they get lightning-speed frustrated when they can’t understand your message at first glance. It was as low as 8 seconds back in 2015. Do this by using short, concise content that still delivers the message and emotion you want them to feel.

eCommerce 221

eCommerce Examples Opt-out Top of Funnel 221

Martech Advisor

NOVEMBER 13, 2019

In this article, Lilach Bullock talks about what marketers can expect in 2020 when it comes to content marketing. Whatever service you offer or products you sell, effective content marketing will result in more leads and sales for your business. Learn More: Brand Suitability Shows How Content Is Still King (or Queen).

Top of Funnel 77

Top of Funnel Tactics Content Marketing Lead Scoring 77

Hubspot

JANUARY 4, 2021

You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. Because the snippet's goal is to provide a simple answer from a strong piece of content, it might pull from the second or fourth website listed on the search engine result page instead of the first.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Moz

SEPTEMBER 27, 2020

Posted by SamuelMangialavori Content, content, and more content! Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? Why content is key in SEO in 2020.

SERP 74

SERP Optimization Content Keywords 74

KoMarketing Associates

SEPTEMBER 25, 2018

Facebook will provide you with a relevance score. Your page shows up wherever it shows up, and it’s up to you to figure out why. The SEO professional must reverse engineer the search result page and come up with a hypothesis about why the page is ranking where it is. Google AdWords will share a quality score.

Lead Ranking 124

Lead Ranking Lead Scoring Paid Content SEO 124

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Video brings more search traffic.

Video Marketing 110

Video Marketing Marketing Websites Paid Search Agency Marketing Automation Services 110

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Content Marketing Institute defines content marketing as “non-interruption” marketing. Leverage Surveys.

Education 120

Education Tactics B2B Marketing Practices 120

ATAK Interactive

MARCH 7, 2017

A 2015 Google report found that searches containing the words “near me” have increased 34 times since 2011. If your business operates multiple locations, it would behoove you to give each location its own page with a unique, location-specific URL. Geographically Targeted Content. Location Based URLs. Hanz de Fuko. Testimonials.

Design 114

Design Business Display Advertising Funnels 114

KoMarketing Associates

JUNE 12, 2017

Similar to the broad match type in AdWords, the ads are triggered by search terms that are relevant to the target keywords, even if the characters are not specifically in the keywords. To solve this issue, Baidu introduced a new feature at the ad group level in 2015 – bid adjustment based on match types. Advanced Ad Extension.

Paid Content 122

Paid Content Cost Per Click Features Work Management 122

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. 2015-2016: Satisfaction & personalization. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. billion YouTube users worldwide. Suggested Videos.

Youtube 120

Youtube Lead Scoring Lead Ranking Ad Frequency 120

Sprout Social

AUGUST 22, 2016

There’s so many things published each day that we’re often “on to the next” before finishing the content in front of us. You can’t expect everyone to like what you post on social media, but there are ways to stay current and relevant by posting content viewers will want to read. What is Audience Engagement?

Social Media 59

Social Media Top of Funnel Media Landing Pages 59

Adobe Experience Cloud Blog

JUNE 5, 2018

While there’s no point in flooding your post with irrelevant hashtags, it’s almost always good to add as many relevant ones as you can on Instagram. I use Focalmark to find the best and most relevant hashtags that already have an engaged audience. One of the best ways to do this is by sharing each other’s content.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Content Standard

MAY 3, 2018

Each social media network has a unique set of technical elements, intricate logic, and usage analytics that make up the algorithm that delivers content to its users. Seen in the fluctuation of social media algorithms in the past, the biggest consideration—or debate—is balancing personal relevance with post timeliness.

Social Media 99

Social Media Work Management Media Lead Ranking 99