ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

The Point

JANUARY 29, 2015

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception. we see some very exciting new demand gen channels entering the fray. This interview originally appeared in the RingLead blog , and is posted here with permission. (AN) AN) Hello, Howard. One is predictive analytics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Convince & Convert

OCTOBER 24, 2014

The two blogs his team runs — A Healthier Michigan and Michigan Blues Perspectives — are indicative of the two roles BCBSM’s social media channels play. These blogs have their own bifurcated social channels, as well. “The subjects themselves dictate the channels,” Dave says.

Social Media 149

Social Media Advertising Channels Marketing Management Media 149

Webbiquity

MAY 30, 2023

Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs. As noted here all the way back in 2015 (and reinforced in 2022 ), social media may be sexy but search pays the bills. 6) Event marketing is bouncing back for B2B.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Crimson Marketing

MAY 1, 2015

As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” ” Most Influential Research Channels. The post 4 Ways The B2B Buying Process Has Changed in 2015 appeared first on. Search engines.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Get Lift

OCTOBER 11, 2017

The SiriusDecisions Channel Operating Model is a comprehensive framework on the key processes and activities, by function, required to build, manage and grow a successful indirect business. The model originally debuted back in 2015 as the SiriusDecisions Channel Program Model and has undergone some minor revisions.

Advertising Channels 40

Advertising Channels Advertising Agencies Paid Search Agency Ad Agencies 40

The Point

JANUARY 13, 2015

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth.

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

JANUARY 2, 2015

With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. In 2015, specifically for demand generation as a discipline, I think we’ll start to see a few trends evolve: Content marketing will mature. Multi-channel communication will be more important than ever.

Demand Generation 48

Demand Generation Demand Generation B2B Thought Leadership 48

ANNUITAS

DECEMBER 23, 2014

As we head into 2015 and final strategies are being developed and budgets finalized, it is incumbent upon marketers to understand that not all content is created the same. This requires more than just pumping out content to fill various channels which 57 percent of marketers do “all the time” according to Forrester.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. This change was probably the most momentous update Google made to its search algorithm in 2015. That ended in 2015, too.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Adobe Experience Cloud Blog

APRIL 14, 2015

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time.

Product 48

Product B2B Thought Leadership Mobile Advertising Marketo 48

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. Video Overtaking All Other Digital Channels. What do I see as the biggest content marketing trends for 2022 and beyond?

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Adobe Experience Cloud Blog

DECEMBER 24, 2014

Our thought leaders think 2015 is the year of the marketer! So check out our predictions about shaping your marketing team with strategic hires, multi-channel methodologies, becoming more data-driven and more. . Our Marketing Predictions slide deck has something for everyone. Instead, the marketer will drive the relationship.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Multi-Channel Thought Leadership 48

Vidyard

MARCH 13, 2015

KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).

Marketing Automation Services 50

Marketing Automation Services Aggregators Youtube Press 50

Vidyard

MARCH 13, 2015

KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).

Marketing Automation Services 50

Marketing Automation Services Aggregators Youtube Press 50

Vidyard

APRIL 17, 2015

Here’s what we learned at Marketing Nation 2015: Nothing Kills Creativity Like Stress Arianna Huffington opened Marketing Nation 2015 with a sobering observation: more people, especially the connected, high-energy marketers in the room, cared about keeping their phone batteries above 10% than about recharging their own bodies.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Webbiquity

MARCH 5, 2019

Year founded: 2015. Startup Grind Minneapolis Chapter Director 2015 -2018 , 14 successful events focusing on Minneapolis. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? The Company. Funding rounds: Bootstrapped. The Launch.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Martech

AUGUST 11, 2023

CTV hit this mark in 2019, while retail media did so in 2015. Dig deeper: Why video is the marketing channel you can’t afford to miss. CTV vs. YouTube. YouTube wasn’t included in the CTV numbers even though it provides a subscription streaming service. That’s because YouTube’s projected revenue is 17.4% Why we care.

Spending 87

Spending Ads Media Youtube 87

Webbiquity

MAY 18, 2021

” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” The exodus ticked up in 2015 and began to accelerate in 2017.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

KoMarketing Associates

APRIL 20, 2017

percent open rate recorded in the fourth quarter of 2015. Overall, individuals who received marketing emails were more likely to read them in 2016 compared to 2015, according to previous research. This is an increase from the 14 percent average of 2015. percent, which was below 34 percent, as measured in the third quarter.

Open Rate 120

Open Rate Email Marketing Deliverability Advertising Benchmark 120

B2B Marketing Directions

JANUARY 4, 2015

The topic of the webinar was "What Best-in-Class Marketers are Planning for 2015," and the content of the webinar was based on research conducted during 2014 in Aberdeen's customer-facing practice areas. What are best-in-class marketers planning to do in 2015 to address these challenges? In this webinar, Ms.

Planning 49

Planning Top of Funnel Lead Scoring Lead Ranking 49

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? And, 2015 will be no different. 1) Responsive Websites.

Planning 48

Planning Work Management Trends Marketing Management 48

SnapApp

JANUARY 29, 2015

Read On>> MarketingProfs: 2015 Digital Marketing Budgets: Top Priorities, Metrics, and Challenges. Here’s another piece of interesting research for you: MarketingProfs recaps a study released by Salesforce Marketing Cloud looking into how marketing teams are allocating budget in 2015. Read On>> .

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Adobe Experience Cloud Blog

DECEMBER 17, 2014

That is, after you have finalized your 2015 plans! So, whether you are planning your organization’s event presence for 2015 or looking for the best events to expand your personal knowledge, we came up with a golden list of must-attend marketing events. SiriusDeicision Summit 2015 – May 12 th -15 th – Nashville, TN.

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership Marketo 48

Content Standard

JANUARY 10, 2015

Brand-building content has been growing in value for some time now, and marketers and brands are finding success in using this channel to serve multiple purposes. For website operators, paid content represents a lucrative revenue channel. In 2015, expect marketers to embrace paid promotion with arms open wide.

Promotion 40

Promotion Allocation Content Case Study 40

Martech

APRIL 24, 2023

Dig deeper: Twitter’s demise would cost marketers an important, useful channel What is happening. Musk co-founded OpenAI in 2015 but sold off his stake several years later. What advertisers want most in an advertising platform is the one thing Twitter’s mercurial owner Elon Musk has never been able to provide: stability. Get MarTech!

Paid Search Agency 93

Paid Search Agency Twitter Ads API 93

Adobe Experience Cloud Blog

AUGUST 18, 2015

Author: Aseem Badshah We’re more than halfway through 2015. (It There’s still 4+ months remaining in 2015, so don’t waste it. With this in mind, let’s analyze how we can leverage the first half of 2015 in order to close the year out strong. 2015 was, and still is, the year of the marketer.

Tips 48

Tips Top of Funnel Paid Search Agency Advertising Funnels 48

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider!

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Marketing Insider Group

JUNE 22, 2020

That all changed when Beverly Jackson came onto the scene in 2015. It came about with a sustained flow of content tailored to each property’s target customers, delivered on a multitude of channels. So, you’ll need to start posting on channels that appeal to an adult audience. Always on marketing works.

Content Marketing 259

Content Marketing Brand Identity Branding Marketing Agencies 2 259

Content Standard

APRIL 28, 2015

. “Mobile’s rapid growth in 2014 is emblematic of the ground advertisers have made up on consumers’ use of the channel. Brands such as Coca Cola and Mondelez see the channel as key to their shopper marketing efforts and are busy trying to crack its use as an impulse sales driver.”

Social Media 40

Social Media Spending Trends Mobile Advertising 40

Customer Experience Matrix

OCTOBER 6, 2015

How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. Switching to customer service, Microsoft’s 2015 Global State of Multichannel Customer Service Report found that 68% of U.S. Just 17% felt daily updates were adequate.

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120

seo.co

JANUARY 18, 2022

Even in the short history of 2015, the Knowledge Graph has been subject to updates and advancements. 2015 Oscar Nominations. In an unpredicted move, Google began showing information on the 2015 Oscar Nominations in the Knowledge Graph, shortly after they were announced. SEO isn’t the only inbound marketing channel around.

SEO 105

SEO Google Optimization Lead Scoring 105

Choozle

MARCH 20, 2024

Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. This demographic represents prime earning and spending positions, emphasizing the importance of targeting them through CTV or alternative channels. This starkly contrasts with the current $24.6B

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). Mark Dancer reminded me this year of the importance of distribution channel strategy in B2B marketing— a key element of the marketing mix often viewed as mere logistics, or neglected altogether. I am pleased to introduce ten standouts here.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Optinmonster

DECEMBER 28, 2023

Both email and social media marketing are promising channels to grow your business. jump from 2015 , when only 2.08 Today, social media is not just a fad but a viable digital marketing channel. different social media channels every month. To be fair, your potential customers might use these channels very differently.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111