Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. As noted here all the way back in 2015 (and reinforced in 2022 ), social media may be sexy but search pays the bills. 2) The budget outlook varies a lot by industry.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. New Marketing Data. New Marketing Data. Focus on Customer Experience.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

ANNUITAS

FEBRUARY 9, 2016

I’ve found that each day is an opportunity to improve and so looking back on 2015, these are my top three lessons learned: 1. I wanted to please my client and more than that, meet my already-published timeline. There will always be someone who isn’t on board-. So what should I have done? This is no slight to the technology vendors.

Demand Generation 100

Demand Generation Demand Generation Work Management 100

Marketing Insider Group

AUGUST 7, 2020

The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. This one might be the most viral infographic of 2015. Maybe it’s not a surprise that NASA consistently publishes some of the best educational infographics out there. LinkedIn – A Well-Balanced Blog.

Content Marketing 344

Content Marketing Work Management Content Marketing Management 344

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. Our Favorite Posts & Articles from 2015.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Marketing Insider Group

DECEMBER 29, 2015

Over a million professionals have published a blog on LinkedIn, according to LinkedIn’s executive editor Daniel Roth. These individuals publish more than 130,000 posts every week on LinkedIn. The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group.

Linkedin 60

Linkedin Marketing Content Marketing Content 60

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Everyone is a brand, everyone is a publisher, everyone has a story to tell, everyone has an audience. What if you just wrote a new blog and you have no idea what influencers would be interested in your content? The game has changed.

PR 100

PR PageRank Brand Identity Branding 100

Writing on the Web

JUNE 16, 2015

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? Narrow down blog post ideas with Google AdWords Keyword Planner. Great blog post ideas may flow, but every great writer experiences a block at some time.

Generation 100

Generation Keywords Adwords SERP 100

KoMarketing Associates

DECEMBER 10, 2015

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Writing on the Web

SEPTEMBER 4, 2015

Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. You’re not alone.

Creativity 100

Creativity Process Aggregators Paper 100

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. Our Favorite Posts & Articles from 2015.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Contently

APRIL 26, 2016

What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans. In this system, there’s no need for traditional sports journalists to act as intermediaries.

Press 60

Press PR Advertising Agencies Paid Search Agency 60

Parse.ly

AUGUST 1, 2019

Act like a publisher. What happens when you treat your blog like a media site. But she doesn’t just want content marketing to fuel business growth; in thinking like a publisher, she believes it can turn a profit. If we do our job well as a publisher, we shouldn’t need to do a lot of marketing for it.” . “If

Paid Search Agency 74

Paid Search Agency Advertising Agencies Content Marketing Wikipedia 74

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Marketing Insider Group

FEBRUARY 4, 2020

It’s not your meticulously researched blog posts that get all the online love. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Your carefully written blog posts won’t have that kind of traction.

Generation 303

Generation Content Paid Search Agency Trust Marketing 303

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. Taking the time to reset your Demand Generation Strategy around the buyer in 2015 will have far reaching implications. Blog Buyer persona Buyer''s Journey customer retention Demand Generation demand generation tactics'

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Vidyard

OCTOBER 21, 2015

That’s why you’re reading this blog post. In video marketing, you might look at what types of videos your peers are producing; how frequently they’re publishing videos; what kind of metrics they’re tracking; or if they’ve been able to crack the video ROI code. Download the 2015 Video Content Marketing Benchmark Report.

Peer-to-peer 50

Peer-to-peer Video Marketing Advertising Agencies Advertising Benchmark 50

Webbiquity

SEPTEMBER 19, 2017

This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. There’s (almost) no correlation between publishing frequency and marketing success. Blog posts are a great way to attract a new audience. When in doubt, experiment.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

Contently

APRIL 26, 2016

These sites are visual proof that brands can, in fact, be publishers. But it’s becoming clear that publishers need to have more than a homepage. And if brands want to continue to earn the publisher title, they’re going to have to change. Full disclosure: American Express and Coca-Cola are Contently clients.].

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Lead Scoring 100

Square 2 Marketing

AUGUST 26, 2021

You just started publishing regular e-books, whitepapers and tip guides. You’re blogging twice a week. Unfortunately, this content marketing strategy is from 2015, not 2021, and it definitely won’t work in 2022 and beyond. Your Content Marketing Strategy Needs A Major Makeover – Here’s The New Playbook. Here’s the bad news.

Video Marketing 92

Video Marketing Amazon Marketing & Strategy Leads 92

Contently

APRIL 28, 2016

marketers have plans to produce more content in 2016 than they did in 2015, with 66 percent increasing their budget to do so. Real Views may be classified as a blog, but to Jones Lang LaSalle (JLL), the London-based commercial real-estate company that produces it, the site has become so much more. Over-fifties in the U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

Brandwatch Marketing

MARCH 7, 2023

million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Martech

DECEMBER 5, 2022

From there she went on to be CMO at Help Scout, the Email Experience Council’s 2015 Email Marketer Thought Leader of the Year, VP of Marketing at Litmus and now head of marketing at Wildbit. He runs the email consultancy InBox Collective and publishes the appropriately named NotANewsletter. Read her blog here. followers).

Email Marketing 122

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 122

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. And within that tradition, the Marketing Blog has been no exception. The Marketing Blog has been a key part of HubSpot’s inbound business. The more posts we published, the larger our audience grew. Think about that for a moment. Sound familiar?

Traffic 76

Traffic Features Google SERP 76

ClearVoice

JULY 6, 2021

In 2015, 78% of marketers said that video was an important part of their marketing strategy. In 2015, 80% of marketers said that their use of video had led to an increased understanding of their product or service. In 2015, 78% of marketers said that video was an important part of their marketing strategy. Trust Insights ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Contently

SEPTEMBER 24, 2021

” And if there was any doubt that was true, it was erased for me on Monday when Wired published an expose about Facebook’s obsession over turning Instagram—its most prized subsidiary—into a TikTok clone. Facebook’s algorithm was incredibly friendly to “link posts” that sent users to news or blog articles.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Golden Spiral

DECEMBER 6, 2018

Is a blog still important for B2B tech marketing in 2019? 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 55% of companies say blog content creation is one of their top marketing priorities for 2018 onward. 57% of marketers plan to increase their use of blogging specifically in the near future.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

Webbiquity

DECEMBER 9, 2020

Check Mobile site compatibility: Post-2015, Google updated its algorithm and included mobile-friendliness as a necessary feature for SERP ranking. Therefore, it’s helpful to include internal links whenever you publish new content. Since 70% of total traffic comes from mobile devices, you must have a mobile-friendly website.

SEO 271

SEO Traffic Tips SERP 271

EMagine B2B Blog

DECEMBER 31, 2014

We’re planning on ringing in 2015 with a bang, and to keep all of you in the loop with our big plans, we’ve decided to publish a series of blog posts that include our 2015 New Year’s resolutions. We’d also love to hear your thoughts on what’s important for you and your company to achieve in 2015.

Marketing Analytics Tools 40

Marketing Analytics Tools Adwords Analytics Google 40

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? Just as we did last year , we’ve identified key trends to watch in the new year.

Planning 48

Planning Work Management Trends Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

In this blog, you’ll find the three things you need to know about the recent changes to Facebook’s algorithm. Instant Articles launched in 2015 as a new way for publishers to optimize their content so readers can access it instantly. Messenger Ads are now Available Worldwide. billion of them!)

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Sword and the Script | B2B

SEPTEMBER 12, 2023

A study, published in March 2023, by the Winterberry Group supports this viewpoint. Mobile search surpassed desktop search eight years ago – in 2015. Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. You should look at blogging as well. You need to have a blog. Is blogging useful for content marketing and website promotion? WebEx is another one.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Writing on the Web

MAY 27, 2015

I get calls from executive coaches and consultants who want to publish an expert ebook. 2015 Indie Excellence Awards : Accountability Leadership (Best Leadership Book 2015). 2015 Indie Excellence Awards: The Personal Accountability Code (Finalist for Best Career Book 2015). Have you published an ebook?

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

EMagine B2B Blog

JUNE 17, 2015

Possibly the biggest stigma surrounding WordPress is that silly little “blog factor”. You see, when WordPress launched in 2003 it was created out of a desire for an elegant, well-architectured personal publishing platform to enhance the typography of everyday writing. Let’s talk about that a bit. But that was 12 years ago.

Enterprise Management 40

Enterprise Management Blogger Impressions B2B Marketing 40

SmartBug Media

MAY 6, 2020

Social media ads were a gold rush for marketers in 2015. Paid content discovery allows you to promote your blog articles within these types of widgets on other sites. This post was originally published in October 2015 and has been updated since. Social Ads. just look back at Facebook’s stock price. Video Promotion.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109