Will Women’s World Cup bring the prize audience marketers want?
Martech
JULY 24, 2023
FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. In the U.S., In the U.S., from 2019). Stay tuned. Get MarTech!
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