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Will Women’s World Cup bring the prize audience marketers want?

Martech

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. In the U.S., In the U.S., from 2019). Stay tuned. Get MarTech!

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Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers

Martech

It pointed to a report by the Video Advertising Bureau, which said in 2017 Facebook’s estimates of audience reach in every U.S. The suit was later amended to include the allegation that Facebook employees had been aware of complaints about the metric since 2015. state were higher than the states’ populations. Why we care.

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KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

2015 has been another amazing year for KoMarketing. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. I am proud to say that traffic to our website has more than quadrupled since that priority was established, and we are crushing aggressive goals for traffic, leads, and brand development, again in 2015.

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Be cognizant of your audience’s needs and desires. That was the highlight of 2015 for us. ” — Chad Pollitt , VP of Audience, Co-Founder of Relevance.

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Top Marketing Predictions For 2015

Marketing Insider Group

My Top Marketing Predictions For 2015. In 2015 we’ll finally realize that content is a strategic asset across the enterprise. Budgets will shift away from paid promotion and into brand content that their audiences actually want to consume. 2015’s Top Marketing Trends. Content Marketing'

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How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

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4 of the Biggest Changes to Facebook Ads in 2015

KoMarketing Associates

Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Ad Manager Improvements. Improved Local Advertising. Faster Form Submission.