KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

DECEMBER 14, 2015

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. That was the highlight of 2015 for us. For marketing and PR teams, 2015 was ‘The Year of Content – Backed Up By Data’. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Marketing Insider Group

JANUARY 30, 2016

The post 10 Things I Learned in 2015 appeared first on Marketing Insider Group. At the beginning of each year, I look back on the previous year to see what worked, what didn’t, and what I can take from all of my experiences to make the most of the present.

Process 100

Process Business Marketing Content Marketing 100

KoMarketing Associates

SEPTEMBER 1, 2015

SMX East 2015. Pubcon Las Vegas 2015. Searchlove London 2015. Our Online Marketing Strategist, Kristen Vaughn , will be attending Inbound 2015 next week and we hope to be making an appearance at the MarketingProfs B2B Forum. Below we’ve outlined where you can find us, when, and what we’ll be doing.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

The Point

MAY 16, 2015

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. New Marketing Data. New Marketing Data. Focus on Customer Experience.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Biznology

JANUARY 19, 2016

While I am limiting this list to visitors’ favorite articles from 2015, I will give a shout out to Ruth Stevens who wrote the tippity-top article over the last 13 months, The 10 Most Fascinating People in B2B Marketing in 2015 , #4 globally. So, without further ado, here are the top Biznology articles from 2015 — enjoy!

Marketing Analytics Tools 80

Marketing Analytics Tools Cold Calling Cross-Selling Advertising Mediums 80

ViewPoint

APRIL 1, 2015

Saturn will backpedal to Scorpio again from June 14 until September 17 in 2015, but after that he''ll be in Sagittarius until December 19, 2017. Here’s how I, Danmac the Magnificent, read the stars for your sign in 2015: Taurus (April 21 - May 21): You are working close to full-time trying to beat your quota in the first half of the year.

Cold Calling 120

Cold Calling Lead Scoring Lead Ranking Sales Qualified Leads 120

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? The panelists include: Ardath Albee – Marketing Interactions. Miles Austin – Fill the Funnel, Inc. Jeffrey Hayzlett – The C-Suite Network.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

KoMarketing Associates

AUGUST 27, 2015

Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Ad Manager Improvements.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

KoMarketing Associates

MARCH 19, 2015

So without further ado, here are my top takeaways from SMX West 2015: 1. #1 — Casie Gillette (@Casieg) March 4, 2015. This year, I tried to attend some different sessions (those a bit outside of my usual space of content and link building) and I wasn’t disappointed. 1 Rankings Don’t Mean Jack. Where are they going?

SERP 120

SERP Mobile Marketing SEM Conference 120

ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. 2015 must be a year where marketers begin to show demonstrable value to their organizations and the investments that have been made.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

KoMarketing Associates

FEBRUARY 2, 2015

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. While no rollout date has been set, expect this to launch in 2015. In 2015, if a company wants to remain relevant and visible on Facebook, they need to incorporate paid advertising in their strategy.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. CMI & MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets and Trends. Final Thoughts.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

OCTOBER 6, 2015

Casie Gillette (@Casieg) September 30, 2015. Shehata went on to give some great tips on how to communicate more effectively and make friends within your organization (ahem #SEOdonutday). Never tell the dev team “it’s easy” as you don’t know the scope of work. jshehata #smx #22D.

SERP 120

SERP Conference SEO Demographics 120

Marketing Insider Group

JANUARY 26, 2015

Without any further ado, here is: The Best Marketing Conferences Of 2015. Three of the biggest marketing trends for 2015. The post The Best Marketing Conferences Of 2015 appeared first on B2B Marketing Insider. I know I won’t get them all, so please provide your feedback in the comments below! Content Marketing'

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

ANNUITAS

FEBRUARY 9, 2016

I’ve found that each day is an opportunity to improve and so looking back on 2015, these are my top three lessons learned: 1. With all of these learnings and challenges come not only the things I learn about industries and people, but also what I learn about myself. There will always be someone who isn’t on board-.

Demand Generation 100

Demand Generation Demand Generation Work Management 100

KoMarketing Associates

DECEMBER 15, 2015

In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. According to the CMI/Marketing Profs B2B Content Report , 76% of B2B marketers will create more content in 2016 versus 2015.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

ViewPoint

MARCH 27, 2015

Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015 , from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. Over the course of this 4-part series, I’ve shared with you Mike Weingberg’s 4 Tips for Prospecting in 2015. Part 1: Tip #1 Believe it Works.

Tips 120

Tips Work Management Amazon Marketing Prospects 120

ANNUITAS

MAY 13, 2015

In order to contrast and benchmark 2015 against 2014, we are launching our study once again and asking B2B Enterprise Companies to share their insights and thoughts on how they approach Demand Generation. If you would like to participate in the survey, you can fill out the form here.

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

ViewPoint

MARCH 24, 2015

Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away. Anthony Iannarino (along with Jeb Blount). Simplified.:

Peer-to-peer 120

Peer-to-peer Work Management Tips Inbound Marketing 120

The Point

JANUARY 29, 2015

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception. This interview originally appeared in the RingLead blog , and is posted here with permission. (AN) AN) Hello, Howard. HS) Content is everything these days. we see some very exciting new demand gen channels entering the fray.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

APRIL 15, 2015

The post Infographic: What’s Trending In Marketing for 2015? The trend in content is a move towards diversity and visualization: 86% of #B2B buyers desire more visual and interactive content #contentmarketing Click To Tweet. Source: Uberflip. Image: Courtesy of Postific. appeared first on. Digital Marketing Infographics'

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Cintell

OCTOBER 29, 2015

I’ve also posted the slides to Slideshare, below: Revitalize Your Buyer Personas for Real World Results – MarketingProfs B2B Forum presentation 2015 from Katie Martell. Katie Martell (@KatieMartell) October 23, 2015. Beth Negus at Chief Marketer wrote a great recap of my session, which you can read right here.

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 5) B2B Marketing Events to Watch in 2015. Here is a list of some of the events ANNUITAS will have a presence at in 2015 … as a speaker, sponsor or sometimes just as an attendee. 1) If you go, be present.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. The author of the article made the connection between these improvements to a forecast of better Demand Generation results in 2015.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Onalytica B2B

MARCH 18, 2015

As of Feb 2015, there were already 14 prestigious hospitals doing pilot programs of HealthKit , with many more to follow. Be sure to hit one of the blue buttons to download the full 2015 Digital Health landscape, including a detailed network map to better understand the debate. Mapping the community. DOWNLOAD THE FULL REPORT TODAY!

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Vidyard

SEPTEMBER 22, 2015

While this wasn’t introduced at Dreamforce 2015, we saw a lot more partners showing off apps, Salesforce communities, and components developed with Salesforce Lightning. In addition to very practical take-aways and new tools, Dreamforce 2015 was chalk-full of inspirational sessions from leaders in technology, business, and the arts.

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. The post PR 2015: Top 100 Influencers & Brands appeared first on onalytica. Things truly changed when social media appeared in the early 2000’s (remember Friendster?).

PR 100

PR PageRank Brand Identity Branding 100

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015. billion by the end of 2014.

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

SWZD

NOVEMBER 1, 2017

The post 2015 B2B Spend Intention Survey appeared first on emedia. Ever wonder how your competitors invest their marketing spend? Read our B2B Spend Intention Survey to learn how many B2B marketers choose to allocate their budgets.

Customer Surveys 48

Customer Surveys Spending Intent Allocation 48

PureB2B

OCTOBER 14, 2016

The post PureIncubation Named to 2015 Inc. From our family, we would like to thank each and every one of you for believing in us, 3 years in a row. Watch the video below and allow us to say thank you from the bottom of our hearts! 5000 List appeared first on PureB2B.

Video Marketing 62

Video Marketing Companies 62

SWZD

DECEMBER 30, 2015

As we wrap up 2015, here are a few of our favorite infographics. Check out this list of the best infographics of 2015 to get ideas for next year’s content.

Best Practices 48

Best Practices Content Resources 48

Biznology

JANUARY 2, 2015

What trends do you see emerging in 2015? The post 2015: The year social media listening grows up appeared first on Biznology. It’s just as important to filter the right conversations for market research in social media as it is to sample the right respondents in a survey. Let’s hear from you. Like this post?

Social Media 80

Social Media Media Work Management Marketing Management 80

Industrial Marketing Today

DECEMBER 3, 2014

I hope you have already started planning your industrial marketing strategy for 2015. The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today. It would be easy to dive right into [.] This is only a content summary.

Planning 60

Planning Marketing Strategy Marketing & Strategy Lead Generation 60

Biznology

JANUARY 29, 2015

The post The Tech trends to follow in 2015 appeared first on Biznology. Businesses will need to find out exactly how their messages fit into the new IoT universe as competing for consumer attention becomes even tougher. What technology is on your small business radar? Like this post? Sign up for our emails here. Save this article as a PDF.

Trends 80

Trends Mobile Advertising Enterprise Management Internet Marketing 80