Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. I wasn’t a math major, but if everything is going up, what is going down?

Planning 142

Planning Marketing Budget Creation Budget Programs Paid Content 142

Marketing Insider Group

DECEMBER 5, 2013

And then process starts all over again when you analyze what works and use those insights to drive continuous improvement in the next round of content creation. According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. Will you make 2014 the year of content marketing at your company?

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason. In the Internet age of uber-informed and advertising-adverse consumers, cold calling just doesn’t work like it once did.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Marketing Craftmanship

DECEMBER 30, 2013

Most PR firms fail to deliver on the potential of their craft because performing it correctly requires really hard work, takes time, and demands accountability for business results. Fire your PR firm in 2014.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. The results from our new study on Alliance Marketing are now available! Download it here.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Crimson Marketing

DECEMBER 16, 2013

Having a forward-looking interaction with the selling team will make or break the deal for 2014 buyers. Whoever is the most flexible and able to work into these systems will ultimately win the sale. Online forums and cloud-based applications will allow buyers to work together and share experiences. Corporate Marketing'

Buy 100

Buy B2B Vendors Budget Programs 100

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Make It through Qualifying. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less. Here’s how I see things.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. In 2014, “the big bang of social will finally, I think, slow.” Instead of disparate departments, these teams are now starting to work together. Please Support Our Sponsors.

Social Media 145

Social Media Skype Media Paid Search Agency 145

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. Guest posts still work. Partner links still work. Niche directories can still work. Social Media & SEO Must Work Together. It’s why I love this industry.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Webbiquity

NOVEMBER 11, 2014

While PhotoShopping is nothing new, this guy’s work really is amazing. Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. What This Guy Has Done With These Photos Is Totally Brilliant by ViralSpell.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Biznology

MARCH 26, 2015

Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Outreach

MAY 21, 2019

In early 2014, our founders found themselves short on cash and in dire need of hitting our sales goal for the company to survive. How is it that we continue to improve and build status quo(ta)-smashing sales technology and feel great doing it? It’s not for the money or the fame, it’s ingrained in our company culture. The Beginnings.

Outreach 91

Outreach Communities Software Resources 91

ANNUITAS

MARCH 20, 2014

RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. CMO own the marketing technology strategy, work with IT on the marketing technology tactics #marketingopssummit. All have their own pain #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

SmartBug Media

AUGUST 19, 2019

With billions of pop-ups generated every year, the question remains: Do pop-up ads really work? 69% more internet users used an ad blocking solution in 2014 than in 2013; as of the end of 2018, adblocking software has roughly 200 million daily active users. Pop-Ups Strategies That Work on Corporate Sites.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Contently

JULY 28, 2016

If you work in media, you know a lot can change in two years. Think back to 2014. The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014. In 2014, Twitter accounted for almost 9 percent of total shares across the major social networks.

Social Media 60

Social Media Media Social Networks Forecasting 60

ANNUITAS

MAY 22, 2014

The most compelling point of that is that neither effort will work without both camps working in tandem. And much of the research, including the real-time audience polling, shows that there’s still much work to be done in terms of sales and marketing alignment.

Validation 100

Validation Demand Generation Work Management Marketing Automation Services 100

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. Even if you’re not sure whether to trust Google, that doesn’t mean you can’t put them to work for your brand and your business. (Photo credit: Steve Rhodes). ” [Emphasis mine]. Interested in learning more?

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

MARCH 8, 2021

Just think of how much money we waste through continual turnover caused by a toxic work environment. And think of the incredible work people could do with the energy exerted playing the political games of who’s right and who’s more important? We each bring our own baggage to work each day. Click to Tweet.

Organization 197

Organization Terms and Conditions Cost Promotion 197

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. That said, here are five 2014 resolutions you should be thinking about making for your marketing strategy. You can’t afford not to be mobile optimized in 2014.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

The ROI Guy

DECEMBER 29, 2014

From our Frugalnomics Survival Guide, the articles you voted as the most popular and important in 2014: 5 Tips for Crafting Provocative E-Mails That Work! 2014 Alinean Aristotle CEB Frugalnomics Gartner neuroscience Pisello SiriusDecisions Value Marketing Value Selling'

Gartner 40

Gartner Amazon Linkedin Paid Search Agency 40

Martech

APRIL 10, 2024

He has a background in entrepreneurship and has been involved in various ventures, including serving as the first COO of DreaMed Diabetes and working on Value Creation at OurCrowd. He founded CloudToShare in 2014 and hasn’t looked back. LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K

CRM 89

CRM Work Management Marketing Management Marketing Automation Services 89

SnapApp

JANUARY 7, 2015

At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Here’s our roundup of the best polls and surveys from 2014. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months.

Customer Surveys 48

Customer Surveys Best Practices Thought Leadership Paper 48

SnapApp

JANUARY 6, 2015

At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Here’s our roundup of the best assessments from 2014. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months.

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

Adobe Experience Cloud Blog

APRIL 7, 2014

Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! To take out some of the guess work for you, we’ve also included the average Yelp star rating of each establishment. Enjoy Marketo’s Marketing Nation Summit 2014, and welcome to San Francisco!

Peer-to-peer 48

Peer-to-peer Thought Leadership Marketo Event Marketing 48

KoMarketing Associates

DECEMBER 18, 2014

My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. 10 Things I’ve Learned About SEO in 2014. Then, review and add them to a prospecting list, making note of how your organizations might be able to work together.

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

APRIL 1, 2014

But personalization is going beyond the search engines, with social networks working to be as personalized as possible. While there is some technical work involved, some CMS systems like WordPress have plugins that help add it for you. That’s a pretty big impact! For businesses, now is the time to get on the Schema bandwagon.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

Marketing Insider Group

AUGUST 7, 2020

Bill & Melinda Gates Foundation, Johns Hopkins, IVAC – Vaccines Work. And for more great articles on great examples of infographics, check out: Fast Company’s Best Infographics of 2014. Information Is Beautiful’s 2014 Award Winners. Turbotax – Cost of Owning a Pet. Lakers – Kobe Bryant.

Content Marketing 344

Content Marketing Work Management Content Marketing Management 344

ViewPoint

MARCH 24, 2015

We’ll review each tip one at a time—but first, let''s see what they are: Mike Weinberg’s 4 Tips to Power Up Prospecting in 2015: Part 1: Tip #1 Believe it works. Tip 1: You have to BELIEVE prospecting works. These are the folks who conspire to tell you that prospecting doesn’t work. Part 2: Tip #2 Commit to It. Simplified.:

Peer-to-peer 120

Peer-to-peer Work Management Tips Inbound Marketing 120

SnapApp

DECEMBER 23, 2014

At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Here’s our roundup of the best interactive infographics from 2014. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months.

Best Practices 48

Best Practices Buyer's Journey User-Generated Content Statistics 48

SnapApp

DECEMBER 23, 2014

At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Here’s our roundup of the best brand quizzes from 2014. . Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months.

Cost Per Thousand 48

Cost Per Thousand CPM Best Practices Brand Identity 48

Customer Experience Matrix

OCTOBER 17, 2014

But nomenclature notwithstanding, the two systems do seem to work together. **called “Lighting”, which suggests it was named separately from Wave, since it''s unsafe to surf during electrical storms. analytics customer database dreamforce enterprise decision management mobile marketing salesforce.com salesforce1'

Analytics 120

Analytics Process Salesforce.com Allocation 120

SugarCRM

JANUARY 7, 2014

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. But, you’ll stay with us because we offer the best partner experience in the industry. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

Adobe Experience Cloud Blog

APRIL 11, 2014

Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. To learn more about the latest trends in program planning, read the full report: Marketing Trend Watch: 2014 Planning Edition. . Running Multi-Channel Marketing Programs. Modern Marketing'

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

KoMarketing Associates

SEPTEMBER 9, 2014

For example, if a company has a ton of links from press release sites, you know they are distributing press releases and potentially working with a PR company. Understanding the back link profile of a competitor can provide another look into their overall marketing efforts.

Research 120

Research SEO Press Tagging 120