Adobe Experience Cloud Blog

JANUARY 7, 2015

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. 2014 was a year of realization for many businesses, and many 2015 marketing strategies will reflect that.

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Adobe Experience Cloud Blog

MARCH 28, 2014

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. If you’re new to Marketo, you’ll want to target a group of solutions that address the entire marketing funnel.

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Work Management Planning Marketing Management Marketing Automation Services 48

Customer Experience Matrix

APRIL 30, 2015

The author included a link to the source of that quote, but unfortunately it was broken (it has since been fixed). To resolve the original mystery: the quote references a survey I conducted with VentureBeat and released in June 2014. This lead to enough questions about the data that it now seems worth a blog post on the topic.

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Marketing Automation Services Marketing Automation Automation Salesforce.com 120

Lake One

JANUARY 6, 2021

Launched in 2014, Lake One has grown every year since with the belief that transformation is about taking one step at a time. About Lake One: The Lake One team has been driving business impact for companies with complex sales processes in B2B and Ecommerce since 2014. To learn more about Rybbon, please visit [link].

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Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. Where can I find it: [link]. Where can I find it: [link]. Where can I find it: [link]. Why should I read it: If there’s one thing Marketo does really well, it’s content. Where can I find it: [link]. Where can I find it: [link].

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Adobe Experience Cloud Blog

MARCH 27, 2014

Infographic Marketing Automation'

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Adobe Experience Cloud Blog

JANUARY 22, 2016

And BIA/Kelsey reports that from 2014-2019, mobile calls to businesses will more than double, reaching an astounding 162 billion. The missing link is call intelligence. In fact, nearly three times as many people choose to call a business instead of filling out a form, according to Invoca’s State of the Mobile Experience report.

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Conversion Personalization Marketing Automation Services Top of Funnel 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in 39 of our articles over the past few years). So there you have it — my list of seven words and phrases that, if I had my way, would die a quick death as we move into 2014. Who is with me ? What did I miss?

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Adobe Experience Cloud Blog

JANUARY 8, 2014

Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in 39 of our articles over the past few years). So there you have it — my list of seven words and phrases that, if I had my way, would die a quick death as we move into 2014. Who is with me ? What did I miss?

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Wikipedia Thought Leadership Marketo Opt-out 48

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Modern Marketing Field Guide: Raise Awareness, Drive Response & Close More Business [link]. Neal Schaffer. Chris Brogan.

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Adobe Experience Cloud Blog

DECEMBER 27, 2016

According to NPD, the average online holiday spend per buyer last year reached $418 from November 1 through December 26—an increase of $74 from 2014. As consumers are shopping online more than ever, check out (below) how Visa promotes online payments on its website for both potential and existing customers.

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Campaigns Thought Leadership Loyalty Marketing Automation Services 110

Adobe Experience Cloud Blog

JULY 5, 2016

At Marketo, a lead has to meet three criteria to become a lead: right demographics, right behavior, and right account profile. In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. .

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Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. After hosting the successful 2014 video marketing summit, Ignite, Vidyard is expanding the 2015 event to two days featuring more than 30 sessions and workshops along with a blockbuster lineup of speakers. 6-7 in San Francisco.

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Video Marketing Co-Registration Marketo Marketing Automation Services 77

Adobe Experience Cloud Blog

MARCH 22, 2017

ABM can benefit your organization in the following ways: Increases return on investment (ROI): Compared to other B2B marketing strategy or tactic, ABM delivers the highest return on investment, according to the 2014 ITSMA Account-Based Marketing Survey. Download today!

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LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. The LeanData survey from Fall 2014 revealed that over 85% of B2B companies were either beginning to utilize or fully utilizing account based marketing. Visit LeanData at the Marketo Marketing Nation™ Summit. About Marketo. Sunnyvale, Calif.,

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Conversica

AUGUST 14, 2019

Other honors this year for Conversica include Fast Company’s Most Innovative AI Companies in the World 2019 and being named Marketo Technology Partner of the Year 2019. took home the National Magazine Award for General Excellence in both 2014 and 2012. 5000 Conference, visit [link]. According to Inc., “Not and the Inc.

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Work Management Lead Scoring Lead Ranking Marketing Management 75

Adobe Experience Cloud Blog

OCTOBER 5, 2016

As a noun, it refers to the 2014 movie starring Arnold Schwarzenegger about a team of elite DEA agents that are being taken out one by one. Author: Joe Paone Sabotage is an interesting word. As a verb, it means to deliberately destroy, damage, or obstruct something. Spoiler alert: It turns out it was someone on their team who was doing it.

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Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Adobe Experience Cloud Blog

DECEMBER 24, 2014

Author: Ellen Gomes Marketers have seen a ton of change in 2014, the era of engagement marketing has started to take shape and change how marketers approach buyers. Download the Marketing Predictions slide deck and jumpstart your 2015 preparations: Marketo’s 2015 Marketing Predictions from Marketo.

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B2B Thought Leadership Marketo Multi-Channel Thought Leadership 48

NuSpark Consulting

JUNE 29, 2015

Source: Hubspot, State of Inbound 2014. 47% of B2B marketers have a dedicated content marketing group ( Marketo ), and 69% of the most effective B2B marketers have a dedicated content marketing group in their organization. (CMI). Marketo ). Marketo ). Content Marketing Conquers the Buying Cycle. Demand Metric ).

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B2B Marketing Content Marketing Planning Cost per Lead 100

Adobe Experience Cloud Blog

MAY 13, 2015

Author: Steve Sloan With much discussion about mobile marketing and a raft of product announcements here at Marketo, I would like to provide a peek behind the curtain of our mobile journey and welcome our newest team members. In December 2014, we brought the two teams together. Have you tried Marketo Mobile Engagement?

Mobile Marketing 48

Mobile Marketing Planning Marketo Thought Leadership 48

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. The LeanData survey from Fall 2014 revealed that over 85% of B2B companies were either beginning to utilize or fully utilizing account based marketing. Visit LeanData at the Marketo Marketing Nation™ Summit. For more information: [link]. About Marketo.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. The LeanData survey from Fall 2014 revealed that over 85% of B2B companies were either beginning to utilize or fully utilizing account based marketing. Visit LeanData at the Marketo Marketing Nation™ Summit. For more information: [link]. About Marketo.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

MARCH 6, 2017

Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014. Marketing has embraced technology with open arms. Share your experiences below.

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Marketing AI Work Management Marketing Management Lead Ranking 134

Adobe Experience Cloud Blog

APRIL 7, 2014

It’s the week that the Nation – the Marketo Marketing Nation – comes together in San Francisco to learn, listen, and collaborate together to continue to reshape the very foundation of marketing. Welcome to the 2014 Marketo Marketing Nation Summit. Our mission at Marketo is to turn this on its head. Phil Fernandez.

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Marketo Thought Leadership Outreach Training 48

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. After hosting the successful 2014 video marketing summit, Ignite, Vidyard is expanding the 2015 event to two days featuring more than 30 sessions and workshops along with a blockbuster lineup of speakers. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. After hosting the successful 2014 video marketing summit, Ignite, Vidyard is expanding the 2015 event to two days featuring more than 30 sessions and workshops along with a blockbuster lineup of speakers. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Adobe Experience Cloud Blog

JULY 2, 2015

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape. Guess again! Let us know in the comments below!

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Marketing Automation Services Marketing Automation Resource Management Automation 48

Adobe Experience Cloud Blog

JUNE 1, 2015

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies.

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B2B Thought Leadership Cost per Acquisition Mobile Advertising Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. How did you bring your learning back to your organization? Events for Everyone!

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Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Slate’s Adele Dazeem name generator spoofed John Travolta’s bungling of singer Idina Menzel’s name at the 2014 Oscars; it was the most viewed article in Slate’s history . NY Times hosted a U.S. regional dialect quiz, which was the most viewed and emailed article. Get Personal.

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Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Adobe Experience Cloud Blog

SEPTEMBER 14, 2016

Here at Marketo, we’ve chosen to use our optimism about women in tech to drive action. In September 2014, our Sr. Community Manager, Liz Oseguera, identified an opportunity within Marketo for a grassroots initiative–aptly called Momentum. If you’re not sure where to get started, here are five simple steps: 1.

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Adobe Experience Cloud Blog

DECEMBER 17, 2014

Marketo Marketing Nation Roadshow (Cities/Dates Coming Soon!). Marketo Marketing Nation Roadshow (Cities/Dates Coming Soon!). Or a personal favorite from 2014? The Big List of Must-Attend Marketing Events of 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Let us know!

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Adobe Experience Cloud Blog

JANUARY 6, 2014

Marketing Automation 101 by Jon Miller, Marketo. #1 Marketo’s IPO may have been in May, but Jon Miller’s February post and companion e-book, The Definitive Guide to Marketing Automation , was the real coming out party for data-driven marketers. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 Here they are: 1.

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Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

SEPTEMBER 8, 2014

Author: Rachel Yarnold Content Marketing World 2014 is here! At Marketo, we’ve been anxiously awaiting this coveted week of collaborating, sharing, note-taking, and hearing from some of the best content marketers, all at the biggest show devoted solely to content marketing. Tweet us @marketo and use the hashtag #CMWorld.

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Content Marketing Peer-to-peer B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

So without further ado, here’s our can’t-miss roundup for Ad Week 2014: 1) Pandora Battle of the Bands. 3) Would it be tooting our own horn if I drew attention to some of Marketo’s sessions? 4) While I’m at it, you may as well check out frequent Marketo blog contributor (and Sr. Yes, I suppose it would.

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Paid Search Agency Ads B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Marketing Automation 101 by Jon Miller, Marketo. #1 Marketo’s IPO may have been in May, but Jon Miller’s February post and companion e-book, The Definitive Guide to Marketing Automation , was the real coming out party for data-driven marketers. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 Here they are: 1.

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Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Recommended Solution: Marketo. The CMO Six-Pack: How to Pump Up Your Pipeline was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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