Kaon

JULY 2, 2015

By Dana Drissel, Vice President at Kaon Interactive. In marketing and sales, this can be accomplished by using digital interactions and interactive storytelling to create engagements that allow customers to guide themselves through their problem-solving journeys. Accelerate Onboarding with Interactive Crib Notes.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Tony Zambito

JANUARY 3, 2022

In 2014, then-President Barack Obama gave a speech on the importance of building infrastructure for future virus-borne pandemics. That is, they have under-invested in their infrastructure abilities and capacities to address how B2B buyers and consumers can and will interact. His predecessor, President George W.

Education 212

Education Tactics B2B Service 212

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

SnapApp

SEPTEMBER 21, 2017

It was an interactive assessment. . In 11 days, this piece of interactive content got more clicks than any other piece the publication put out all year long. . It certainly speaks to the engagement power of interactive content. 7 Examples of Interactive Content from New York Times. . Dialect Interactive Quiz. .

Content 102

Content Opt-out Word of Mouth Opt-in 102

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. How do I interpret these interactions as a hand raise? Back in 2014, marketers were hip to the power of predictive. What do you think?

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Webbiquity

NOVEMBER 11, 2014

Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. For some interactive fun, Luke Chapman offers a downloadable digital marketing buzzword (Key Influencers, Halo Effect, Content is King, etc.)

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Crimson Marketing

JANUARY 8, 2014

This movement “empowers providers, peers and ‘consumers’ alike to directly interact, do business or engage in transactions” (think AirBnB). The post CMOs: Watch Out For These 6 Things in 2014 appeared first on. Here are the main things all you CMOs and marketing executives need to keep an eye on this year: 1.

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. Twitter can be a great place to answer questions about your product and/or industry, disseminate important company information, interact with potential and existing customers, and so much more.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Televerde

JANUARY 30, 2018

While SiriusDecisions has found that 67% of the buyer’s journey is now done digitally, human interaction with live salespeople is critical for progress toward a sale. [2]. With inside sales, reps stay in the office and interact with marketing qualified leads via telephone and email. Oct 2014. [2] SiriusDecisions, July 3, 2013.

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Marketing Insider Group

AUGUST 7, 2020

With photo-realistic illustrations and helpful cutaways, as well as its interactive scrolling feature, it’s the perfect marriage of form and function. And for more great articles on great examples of infographics, check out: Fast Company’s Best Infographics of 2014. Information Is Beautiful’s 2014 Award Winners.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. That said, here are five 2014 resolutions you should be thinking about making for your marketing strategy. You can’t afford not to be mobile optimized in 2014.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. These are our top marketing event picks for 2014: January.

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

SnapApp

JANUARY 7, 2015

Here’s our roundup of the best polls and surveys from 2014. MarketingProfs, an online resource for marketing articles, strategies, training solutions, and case studies, deployed an interactive survey asking users what a day in the life of a marketer is like. MarketingProfs: A Day in the Life of a Marketer.

Customer Surveys 48

Customer Surveys Best Practices Thought Leadership Paper 48

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This makes the user’s experience more interactive and engaging. 2. Enable Real-Time Interaction.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Vision Edge Marketing

JANUARY 25, 2022

According to a 2014 study from Advanced Web Rankings, more than 67% of all clicks on SERPs go to the top five listings.” The word relationship implies that there is some kind of connection and level of interaction. What kind of connections and interactions do you have with your prospects? . Here’s something to consider.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

SugarCRM

JANUARY 7, 2014

[button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

Vidyard

DECEMBER 29, 2014

So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10. From spoofs of sitcoms to philanthropic documentaries; awe-inspiring footage to real-time interactivity, this year’s marketers did it all. So sit back, relax…no wait, take notes! Did we forget any?

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

SugarCRM

MARCH 14, 2014

The post 10 Things I Learned at Convergence 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Events Nurture Marketing Sales CRM Social Media Techie Stuff'

Advertising Agencies 50

Advertising Agencies Gartner Forrester Paid Search Agency 50

KoMarketing Associates

APRIL 1, 2014

According to Ruslan Belkin , VP of Engineering, Twitter, when a user searches on the network, they look at who you follow, who you interact with, and where you’re located, to give you the most relevant result. But personalization is going beyond the search engines, with social networks working to be as personalized as possible.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best brand quizzes from 2014. . It would be tough to find a better way to engage Dan Brown fans than to use interactive content to cleverly turn them into their favorite symbologist, 'Inferno' protagonist Robert Langdon! Endicia: 3 Essential Facts About USPS Price Changes.

Cost Per Thousand 48

Cost Per Thousand CPM Best Practices Branding 48

The ROI Guy

MARCH 8, 2010

According to a report released Thursday by Forrester Research, B2B interactive spending is expected to double by 2014, reaching an anticipated $4.8B,from from 2009's $2.3B

Interactive Marketing 40

Interactive Marketing Spending B to B B2B Marketing 40

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Adobe Experience Cloud Blog

JANUARY 7, 2015

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. You can optimize your landing page by trying out different interactive videos to engage your users right off the bat.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Hinge Marketing

APRIL 3, 2014

Top Professional Services Marketing Content from March 2014. By: Ali Freezman, SEER Interactive. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. 5 Things Every Managing Partner Must Do to Drive Organic Growth.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Marketing Management Linkedin 48

SnapApp

JULY 8, 2014

And secondly, interactive content – which provides a more engaging and faster experience – combined with the above stats makes galleries an obvious tool to add to your marketing toolkit. Common examples include: Event/Tradeshow Galleries – “2014 Automation Fair Event Photos” or “Show Us ‘Your-Selfie’ Photo Gallery”. you might ask.

User-Generated Content 48

User-Generated Content Stats Marketo Opinions 48

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Convince & Convert

MAY 15, 2014

As you analyze your content and its reach, you’ll be able to find influencers and interact with them, build the relationship, and even include them in your community. Evaluate Public Community Ripples Google+ allows you to have insight into any (yes any) publicly shared content on Google+.

Communities 167

Communities Google Business Work Management 167

chiefmartech

FEBRUARY 8, 2021

It reminds me of when the 2014 Marketing Technology Landscape hit ~1,000 companies. Arguably for the same reason marketers ended up embracing so many martech tools: their profession has changed to be weighted much more toward digital interactions. In the research stage, digital interactions with sales reps jumped 152% year-over-year.

Enterprise Management 141

Enterprise Management Marketing Management RFP Forecasting 141

Zoominfo

SEPTEMBER 22, 2023

Inferred intent is based on behavioral data, such as content consumption, website visits, technology use, and interactions on social media. We actually helped start this category back in 2014 through a partnership with Bombora. That’s why ZoomInfo has invested heavily to make sure we are the market leader in inferred intent.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Hinge Marketing

DECEMBER 22, 2014

2014 has been a big year for Hinge. This refresh came with a number of changes designed to better meet our audience’s needs, including more frequent content, more industry-specific posts, and more reader interaction.

Service 48

Service Marketing Analytics Tools Differentiation Sales Qualified Leads 48

SnapApp

FEBRUARY 13, 2014

It is safe to say that ‘Content’ and ‘Content Marketing’ are two of the big buzzwords for 2014. That’s where interactive content comes into play… Interactive content allows you to take your existing static content pieces - such as whitepapers, eBooks, and blog posts - and add a unique interactive element to it.

Marketing Automation Services 48

Marketing Automation Services Top of Funnel Tips Distribution 48

Zoominfo

OCTOBER 31, 2018

Influencers, on the other hand, aren’t looking to make a sale through the interactions with their fan base. Your company can produce the best content around, but if no one interacts with it, you won’t achieve the results you’re looking for. Their goals are more focused on educating or inspiring thought within their followers.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Vidyard

APRIL 11, 2014

Positioned as an interactive “film”, the brand released a flash-based video as part of their “Now is What You Make it” campaign for the 2014 World Cup. Well, not only is the video musical, it’s interactive. The best interaction in my books was the signed football with your name on it mid-video.

Video Marketing 51

Video Marketing Interactive Marketing Youtube Impressions 51

Hubspot

DECEMBER 17, 2014

I looked for infographics that I simply could not stop reading til the very end -- or in the case of the interactive ones in the latter half of this post, the ones I couldn''t stop exploring. Enjoy perusing the best of what 2014''s infographics had to offer, ranked in no particular order (except for #1 -- I love #1).

Best Practices 28

Best Practices Acquisitions Interactive Marketing Paid Search Agency 28

Hubspot

OCTOBER 28, 2014

To help show you what makes a great infographic, here are a few delightful examples from 2014. From static to animated, interactive to responsive, let’s take a look into some fascinating infographics from this past year. 2) 2014 Green Bay Packers Football Schedule. Interactive Infographics. Static Infographics.

Examples 28

Examples FAQ Viral Marketing Sample 28

Outgrow

FEBRUARY 28, 2022

A metaverse is basically a network where you can interact in a 3D virtual experience. Next, how your prospects interact in the metaverse will tell a lot about their preferences. Moreover, statistics show that prospects are increasingly interacting with the Metaverse. It’d be like an interactive video, but 3D.

Outgrow 98

Outgrow eCommerce Intent Data Interactive Marketing 98

Customer Experience Matrix

DECEMBER 13, 2020

But the real reason for its growth may be that interactions are shifting to digital channels where success will be based more on relentless analytics than an occasional flash of uniquely human insight. blockchain will quiet down. I don’t think the significance of this has been fully recognized. remote work is here to stay. .

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367