Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. The results from our new study on Alliance Marketing are now available! Download it here.

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Crimson Marketing

DECEMBER 16, 2013

Buyers are also starting to collaborate and exchange information to find the best solutions for their businesses. Having a forward-looking interaction with the selling team will make or break the deal for 2014 buyers. The post 3 Ways B2B Buying is Changing In 2014 appeared first on. Whether it is how, when or where they buy.

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KoMarketing Associates

OCTOBER 16, 2014

According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. The presenters offered some interesting information on how Schema markup helped improve search traffic and helped increase conversions for a number of sites. That’s crazy!

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Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software'

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Webbiquity

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Image Credit: Robert Rose. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. This was post #2 of Content Marketing Week on Webbiquity. #1:

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Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others.

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Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Back in 2014, marketers were hip to the power of predictive. The post #TBT: 2014 Thoughts on Intent Data appeared first on Aberdeen.

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Biznology

DECEMBER 19, 2013

It was the year that Google – the most influential information systems company on the planet – updated its search methodology to emphasize content over coding. 2014 will certainly be another year of Content Marketing. 2014 will certainly be another year of Content Marketing. (Photo credit: Wikipedia).

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KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. Developing new content can be difficult and time consuming, and curation offers a way to share information, connect with others in the industry, and produce fresh content in a much less time consuming way.

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Marketing Insider Group

AUGUST 7, 2020

Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. Since 90% of the information we take into our brains is visual , it makes sense that these are among the best content types to deploy. Information Is Beautiful’s 2014 Award Winners. Kind of like domes.

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KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. They know what the audience responds to, what types of questions are being asked about the product or service, and they should be sharing this information with the content and SEO teams.

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Customer Experience Matrix

FEBRUARY 4, 2014

My data are a little less comprehensive than previously because several of the big vendors are now part of public companies and don’t share detailed information. But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. You heard it here first.

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Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” The post 6 Content Marketing Trends Poised to Dominate in 2014 appeared first on Crimson Marketing. Guest blog posts. Podcasts.

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KoMarketing Associates

APRIL 1, 2014

They are also developing tools like Magic Recs and Discover to provide personalized push notifications and information to individuals. Businesses must meet the needs of their audience, provide the information they are looking for, and take advantage of the opportunities social media offers. Reference : . Start Using Schema Markup.

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SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best interactive infographics from 2014. This SnapApp asks users questions about their current buying processes while providing helpful statistics to inform users about industry trends. The infographic covers best practices information as well as an overview of the features and benefits of Infinio’s service.

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SnapApp

JANUARY 6, 2015

Here’s our roundup of the best assessments from 2014. Unitrends created a fun, informative assessment designed to educate their audience about the three primary methods of data backup – illustrated by three unique BDR superheroes. DemandGen: Sales & Marketing Relationship Counselor. Unitrends: What Kind Of BDR Superhero Are You?

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KoMarketing Associates

SEPTEMBER 9, 2014

The source code of a site can be an absolute wealth of information. Once we have a good understanding of what content is being linked to, shared, and ranking, it can help inform our own content marketing decisions. Here are four places to start: Source Code . and help give you a more complete picture of their online marketing efforts.

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Biznology

MAY 18, 2021

D’Aprix, often called “the father of internal communications,” has served on ROI Communication’s Board of Advisors since 2005, is an internationally known consultant, lecturer and author, an IABC Fellow and recipient of the 2014 President’s Award from the Communication Leadership Exchange.

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SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best brand quizzes from 2014. . By layering questions between important pieces of information, this SnapApp provided value both to the marketing team at Endicia and their audience. Endicia: 3 Essential Facts About USPS Price Changes.

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Marketing Insider Group

MARCH 9, 2023

Some of organizations provide information at no charge but do check their citation policies. Though it was published in 2014, it’s still a great starting point for government research data in the US. Here then, is a list of nine reputable sources to find data backed by professional and rigorous methodologies.

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Hinge Marketing

APRIL 30, 2014

Top Professional Services Marketing Content from April 2014. Capitalize on this valuable information by leveraging LinkedIn as a top promotional outlet, increasing your activity in groups, and researching your competitors. Each month an enormous amount of content is published on marketing. By: Stacy Picking, Hinge Marketing.

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Vidyard

DECEMBER 29, 2014

So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10. Best Vine Videos: GE’s “6 Second Science” Short, engaging and informative. What video marketing do you think should’ve made the top 10 list of 2014? Did we forget any?

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Integrated B2B

NOVEMBER 25, 2013

Where will 2014 take us? If Apple were to ever release a smart watch, it would be in 2014. Google Now’s cards can predict what information users need based on what they are doing. These smart watches are (probably) coming in 2014, but that doesn’t mean that they’ll enter the B2B market in 2014.

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Adobe Experience Cloud Blog

JANUARY 7, 2015

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. 2014 was a year of realization for many businesses, and many 2015 marketing strategies will reflect that.

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Convince & Convert

MAY 15, 2014

It’s worth knowing and understanding that this isn’t the case in very large communities (more from Google+ on all this here , with thanks to Alex Garcia for surfacing this information). This is a great feature for building a dedicated community and a strong mailing list.

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Back 2 Basics Marketing

MAY 19, 2014

Here are 7 social media trends for 2014 that we believe can substantially grow your business clientele in the midst of an ever-evolving and changing social media landscape. Blogging – by creating a blog or several blogs, this provides an impactful way to deliver content with an informative slant.

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Hinge Marketing

JANUARY 31, 2014

That’s just one of the conclusions from Hinge’s recent webinar titled How to Keep Up with Google in 2014 , featuring Moz co-founder and Wizard Rand Fishkin. If you are building a professional services firm in 2014, SEO needs to be part of your plan. It is one of the most important tools used by high growth firms.

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EMagine B2B Blog

DECEMBER 26, 2014

To wrap up 2014 and get ready for the New Year, we’ve put together a list of top SEO statistics that exemplify this year in search. Mobile internet usage surpassed desktop usage for the first time in 2014 ( Search Engine Watch ). There are approximately 3.3 billion Google searches each day ( Phandroid ). Mobile Search Behavior.

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Zoominfo

SEPTEMBER 22, 2023

The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent. This information provides valuable insights for your team. We actually helped start this category back in 2014 through a partnership with Bombora.

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ANNUITAS

MAY 28, 2014

While I was not able to attend the morning workshops or all of the sessions in the afternoon (my apologies for any omissions) , the feedback from the attendees was that there was some great and practical information provided by Tony Zambito , Jill Rowley and Google – no surprises there.

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Hinge Marketing

DECEMBER 22, 2014

2014 has been a big year for Hinge. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014.

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SendX

FEBRUARY 26, 2021

In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. You have the names of all those people as well as some amount of information about them that you can use to make the message personal to them. In 2018, email marketing earned an average of $38 per every $1 spent. So use your assets!

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Madison Logic

APRIL 9, 2024

Mr. Turco succeeds Tom O’Regan, who has served as CEO since 2014 and oversaw the Company’s transformation into the market leader it is today. Visit madisonlogic.com for more information. Media Contact: Betsy Utley-Marin (332) 208-8146 eutleymarin@madisonlogic.com

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Oktopost

OCTOBER 5, 2022

If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Watch the recording: Subscribe to the Radically Transparent Podcast today: We’re on Apple Podcasts.

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Marketing Insider Group

JANUARY 4, 2021

Offering a quality program that informs the participant, as well as providing that needed CPE credit, can set up apart from our competitors. Jaime thank you for your time today and a highly informative discussion of webinars during an incredibly challenging time. Mistakes happen…. but not on my webcasts. Connect with her on Linked-In.

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SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative. He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. Why should you follow her?

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Zoominfo

JULY 13, 2020

Think about it — a totally mapped out persona that provides accurate and detailed information about what users actually want. Learn how: [link] — ZoomInfo (@ZoomInfo) July 29, 2014. Data should inform every step of your persona-development process. Identify buyer personas! Where Does Data Fit In?

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