Hinge Marketing

FEBRUARY 4, 2014

Top Professional Services Marketing Content from January 2014. By: Nate Elliott, Forrester. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Why You Should Schedule Your Paid Search Ads. By: Ashley R. Cummings, OrangeSoda.

Cost per Lead 48

Cost per Lead CPL PPC Adwords 48

The ROI Guy

APRIL 2, 2014

Alinean just wrapped up participating in the Qvidian Connect 2014 conference, with a presentation on sales enablement challenges - in particular the Value Gap - and best ways to bridge the Gap. Checkout the what we presented here: [link].

Forrester 40

Forrester Storytelling Conference Effectiveness 40

SugarCRM

MARCH 17, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post 12 Reasons You Should Prioritize Social Selling in 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Partner Portal. one_half_last].

Advertising Agencies 50

Advertising Agencies Blogger Gartner Forrester 50

SugarCRM

APRIL 8, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Partner Portal. one_half_last].

Social Media 50

Social Media Advertising Agencies Social Marketing Paid Search Agency 50

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I don’t disagree with what may become more important for marketers in 2014.

Forrester 100

Forrester Advertising Agencies Internet Marketing Mobile Marketing 100

The ROI Guy

NOVEMBER 22, 2013

In your 2014 plans, you likely have some significant revenue growth targets for the New Year. Let’s see how this plays out against the likely growth investments and your personal plans for 2014. Worse, according to Forrester, up to 3 years for complex selling like for technology sales reps, medical equipment and many more.

Forrester 40

Forrester Storytelling Training Deliverability 40

Outreach

SEPTEMBER 9, 2020

Today, The Forrester Wave™: Sales Engagement, Q3 2020 report was released. I’ve waited for this occasion since January 2014. It’s the first major research report on the sales engagement category ever released.

Forrester 52

Forrester Act-On Optimization Research 52

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. We Are Social’s Social, Digital & Mobile Worldwide in 2014. Forrester’s New B2B Buyer. Final Thoughts.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Only 13% of vendors that were reviewed passed the “B2B Customer Engagement Test” – Forrester. Author: Carlos Hidalgo @cahidalgo is CEO/ Principal ANNUITAS.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. Furthermore, as Forrester notes, this is helpful for marketers experimenting with different types of videos to see what resonates, as well as for more granular lead scoring. Image via BigStockPhoto.com. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Marketing Insider Group

APRIL 7, 2014

That is according to a March 2014 report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Building audiences as a core asset.

Content Marketing 100

Content Marketing Top of Funnel Forrester Advertising Agencies 100

ANNUITAS

DECEMBER 23, 2014

This requires more than just pumping out content to fill various channels which 57 percent of marketers do “all the time” according to Forrester. Blog Buyer''s Journey Content marketing strategy Demand Generation Strategy Forrester' This requires an understanding of the buyer, their buying path and content consumption patterns.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

ANNUITAS

AUGUST 5, 2014

Let’s take a look at today’s sophisticated buyer according to the Demand Gen Report 2014 B2B Buyer Survey: 41% of B2B buyers state they are waiting longer to initiate contact with vendors than in years past. 68% stated the number of sources used to research their purchase has increased.

Top of Funnel 100

Top of Funnel Forrester Marketing Funnels B2B Sales 100

Martech

APRIL 5, 2022

In 2014 it was 76%.) Forrester ). Case study : Nintendo’s Animal Crossing: New Horizons game, like the Animal Crossing: New Leaf game that preceded it, was designed by a gender-balanced, inclusive team, which is a rarity in an industry where 61% of game developers identify as male. (A A big improvement. Processing.Please wait.

Business 111

Business Loyalty Paid Search Agency Acquisitions 111

KoMarketing Associates

JANUARY 23, 2014

Marketers’ New Priorities for 2014. Content Marketing 2014 Projections. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Marketers’ New Priorities for 2014. Content Marketing 2014 Projections. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Biznology

JANUARY 22, 2019

So Forrester predicts , and I agree. I wrote about this in 2014 , saying we must not confuse marketing automation for marketing strategy. Our field has long focused on selling to entities—accounts, buying groups, with rational, specific needs—and so we tend to stick to the facts. But it’s time to be more human.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. trillion in 2014, a gain of only 12 percent over that period. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S.

Gartner 40

Gartner Forrester Spending Budget Programs 40

The ROI Guy

MARCH 8, 2010

According to a report released Thursday by Forrester Research, B2B interactive spending is expected to double by 2014, reaching an anticipated $4.8B,from from 2009's $2.3B

Interactive Marketing 40

Interactive Marketing Spending B to B B2B Marketing 40

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Rolls is well known for his books Emotion and Decision-Making Explained (2014) and The Orbitofrontal Cortex (2020). This article originally appeared on Markempa.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Industrial Marketing Today

JULY 14, 2016

Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is not a new problem.

Content Marketing 60

Content Marketing Forrester Content Custom Publishing 60

B2B Marketing Directions

FEBRUARY 7, 2016

In 2014, research by Gartner found that 89% of companies expected to compete mostly on the basis of customer experience by 2016. Recent research by Forrester Consulting provides important insights about what B2B buyers value most in their relationships with suppliers.

Forrester 73

Forrester B2B Loyalty Gartner 73

Biznology

SEPTEMBER 22, 2016

80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. Forrester ). Forrester ). (Social Media Examiner). 85% of all consumer purchases are made by women, including everything from autos to health care. Greenfield Online ). GE Capitol). 28% of all online activity is spent on social networks.

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Televerde

DECEMBER 27, 2017

Having the right technology, and knowing how to use it, is the essential first step in getting the kind of results attributed to modern marketers in a Forrester survey of marketing decision makers which shows, among other things, that 94% of modern markers attain significant market share, with 49% holding the market-leading position. [1].

Planning 58

Planning Top of Funnel Buying Cycle Buyer's Journey 58

SugarCRM

OCTOBER 23, 2015

10% increase in marketing’s contribution to pipeline – Forrester 2014. 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms – Aberdeen 2014. higher than non-users – Aberdeen 2015. – Demand Gen Report.

Marketing Automation 50

Marketing Automation Automation Lead Ranking Marketing Qualified Leads 50

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” For instance, in 2014 The New York Times assessed they strategically handled the Michael Sam ‘trigger event.’ Companies are still trying to figure out how to leverage social to grow their audience (see their leaked report from 2014); likely due to their internal struggles.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Porch Group Media

SEPTEMBER 12, 2019

Forrester). 81% of Americans reported that customer service experiences are now meeting or exceeding their expectations, up from 67% reported in 2014. 40% of consumers believe that businesses are now focusing more resources towards customer service, an increase from 29% reported in 2014. Companies that are experience-led have 1.6x

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. In 2014, Okta secured a leader spot in Gartner’s Magic Quadrant for Identity and Access Management as a Service.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Aberdeen

JUNE 20, 2018

To illustrate, in 2014 seven vendors claimed “better decisions” as their position. For example, Forrester analyst Brian Hopkins began talking about “systems of insight” in 2014, and first wrote about “insights-driven businesses” in 2015. In 2015, six claimed “insights.” The evidence, however, suggests that Andy may be right.

Positioning 40

Positioning Enterprise Management Marketing Management Forrester 40

The ROI Guy

JANUARY 7, 2014

How well prepared are you to meet your 2014 sales and marketing goals? Here''s a round-up of the top 3 research findings and important advice to help you drive success in the New Year: Sales Revenue Growth for 2014? See what the research says about the shift in IT purchase decision-making, and what you should do to be prepared in 2014.

Research 40

Research Forrester Gartner Sales Cycle 40

Sprout Social

DECEMBER 22, 2016

The social listening market is growing quickly; a Forrester analysis found that in 2014, more than 50% of marketers expected listening budgets to grow by at least 5%. But without the right tools and resources in place, content creation for social can be a daunting and very manual task.

Twitter 62

Twitter Broadcasting Forrester Content 62

Exo B2B

MARCH 8, 2018

Entrepreneur, founder and CMO of IdealSpot.com , speaker, co-author of “ Call to Action “(2005), “ Waiting for Your Cat to Bark “ (2006), “ Always Be Testing “(2008) and “ Buyer Legends: The Executive Storyteller’s Guide “ (2014). In 2014, he published the #1 best seller on Amazon, « Welcome to the Funnel». Website/blog: [link].

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

DemandBase

FEBRUARY 27, 2019

Since our first year of this conference in 2014, Account-Based Marketing (ABM) has continued to grow beyond our wildest expectations. Just last year, Forrester validated ABM as a key technology category by introducing their first Wave for ABM Platforms. Highlights from 2018’s ABM Innovation Summit.

Account Based Marketing 45

Account Based Marketing ABM DemandBase Conference 45

nDash

JULY 22, 2021

Statistics reveal that, during 2020, 59 million Americans worked as freelancers—and has continued to increase since 2014 steadily. ” Forrester’s research shows us that, between 2019 and 2020, consumers using digital payment methods grew from 61% to 64%. What does this say about the freelance world?

Peer-to-peer 52

Peer-to-peer Enterprise Management Forrester eCommerce 52

Sword and the Script | B2B

SEPTEMBER 24, 2020

(click image for higher resolution) Sales still closes deals B2B solution providers can’t just rely on outstanding marketing and relevant content to win over buyers.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

DemandBase

FEBRUARY 21, 2019

The category exists (just ask Forrester ). In mid 2014, Chris, Jessica and I officially made “ABM Category Creation” one of the core strategic pillars of the company. At that point, the market was still full of skeptics- they needed to understand what ABM was, and be convinced that ABM was real. But that is no longer the case in 2019.

Account Based Marketing 67

Account Based Marketing ABM DemandBase Top of Funnel 67

Televerde

JANUARY 30, 2018

If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? If you have questions or want to partner with Televerde to generate demand and accelerate sales, contact us at info@televerde.com or 888-787-2829. [1] Forrester. Oct 2014. [2]

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Marketing Insider Group

AUGUST 11, 2015

Respondents said brand and positioning, lead generation, and brand communications were their top three leading responsibilities as of November 2014, the time of the survey. Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey. Why Customers?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100