Marketing Insider Group

DECEMBER 5, 2013

Content marketing is the process of creating content that our customers actually want or need. According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. Will you make 2014 the year of content marketing at your company? of a website’s content drives more than 50% of its traffic.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Crimson Marketing

JANUARY 14, 2014

How Will It Impact Marketing, Sales and Customer Service? Check out Business2Community for the full list of social media 2014 predictions from the experts. . The post The Future of Social Media: My 2014 Prediction appeared first on. Getting results will dominate social marketing. Because that’s where they will see results.

Social Media 100

Social Media Media B2B Sales Linkedin 100

Webbiquity

DECEMBER 19, 2023

7: When to Use Photos Versus Illustrations on Your Business Website If you’ve ever wondered whether it’s better to use photos (stock or custom) or illustrations (which should always be original), check out this helpful, example-packed guide from August 2021. Affiliate sales support independent publishing. #6:

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Martech

AUGUST 4, 2022

At the time, they were hindered by a clunky email marketing platform that made it difficult to customize messaging and nearly impossible to align the brand’s aesthetic which was inspired by a rich history of beautifully designed print magazines. The post How Cherry Bombe uses email to make customers smile appeared first on MarTech.

A/B testing 111

A/B testing Eye-Tracking Outreach Custom Publishing 111

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo sagely warns that industry penetration rates are not the same as share of marketing automation customers, since some industries are bigger than others.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. The results from our new study on Alliance Marketing are now available! Download it here.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. 52% of marketers have found a customer via Facebook in this year. 43% of marketers have found a customer via LinkedIn in 2013. Infographics'

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. In 2014, “the big bang of social will finally, I think, slow.” This also applies to large increases in social customer service. Please Support Our Sponsors. Listen Now.

Social Media 145

Social Media Skype Media Paid Search Agency 145

Spiralytics

SEPTEMBER 3, 2018

A 2016 survey by Spigit found that 75% of the respondents have improvement of customer experience (CX) their top objective as a company. CX was also the most pressing matter for marketers in 2014 , and it’s expected that by 2020, it will take over price and product as key differentiators.

Press 118

Press Differentiation Paid Search Agency Pricing 118

Valasys

OCTOBER 20, 2023

Customer data is crucial to every business. But customer data is also an essential responsibility for businesses to protect. This article will share some of the easiest and most effective ways of protecting your customer data. This article will share some of the easiest and most effective ways of protecting your customer data.

Tips 52

Tips Budget Programs Business Privacy 52

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Back in 2014, marketers were hip to the power of predictive. The post #TBT: 2014 Thoughts on Intent Data appeared first on Aberdeen.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Customer Experience Matrix

FEBRUARY 4, 2014

In their case and others, the reason seems to be a combination of larger size deals on new customers and growth in billing to existing customers. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 You heard it here first. the hot new feature is…SEO content rating. agency systems are big.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

SmartBug Media

MAY 11, 2022

What is a happy customer? A happy customer is not a pet you fantasize about rescuing at the local shelter. A happy customer is earned, much like the love you would earn from that pet at the local animal shelter. You should want a happy customer because they boost profits by 25-95 percent. What is customer delight, really?

Hubspot 98

Hubspot Tips Lead Ranking Trigger Marketing 98

Biznology

DECEMBER 19, 2013

It has been a year when business after business has re-emphasized the creation of blog content and other company-generated content to attract customers and stay on top of current trends. 2014 will certainly be another year of Content Marketing. While many businesses will still be playing catch-up in 2014, the world is moving ahead.

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

ANNUITAS

MARCH 20, 2014

RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. “software is the middleman in digital marketing” @chiefmartec but does it replace actually talking to customers? 4) customer success – #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. Mobile can no longer be seen as the “second screen” as customers are making purchases and purchasing decisions on their phones. Ask existing customers. For the other 61.4% Evaluate analytics data.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Biznology

MARCH 26, 2015

Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014. The 2014 FIFA World Cup in Brazil was the most tweeted sporting event ever. The ALS Ice Bucket Challenge. FIFA World Cup.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

SendX

JUNE 23, 2021

CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Canada was host to 7 of the 100 global spamming companies when CASL went into force in 2014. In terms of customers, we have new prospects. What is CASL? A significant impact has been made.

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. We must be optimizing for where our customers are, not just Google/Yahoo/Bing. I know it’s hard to believe with how young I look (*cough), but it’s true. It’s why I love this industry.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Convince & Convert

NOVEMBER 17, 2015

Before long, it will be Customer Experience. According to Walker, by 2020 customer experience will be more important than even price for B2B buyers. You probably believe this, as the importance of “customer experience” is in the lips of every consultant, and in the pages of every business publication. Availability?

Microsite 167

Microsite Trust Marketing Pricing Price 167

Crimson Marketing

JANUARY 8, 2014

“Social media and digital advances continue to blur the lines among marketing, customer service, corporate reputation and even offers insights that R&D find valuable—in an era of increasing overlap, CMOs will be finding themselves a seat at the table more often than not.” Empowerment. ” 4. .”

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Customer Experience Matrix

FEBRUARY 19, 2015

Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. Sounds like a Customer Data Platform to me. Tealium highlighted the topic on Tuesday with $30.7

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Content marketing is very time intensive because it’s personalized and customer-centric. Guest blog posts. Email newsletters.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Influitive

FEBRUARY 12, 2021

In a recent episode of our customer success webinar series, How Blackbaud build a thriving advocate community, I had the opportunity to chat with Tim Newborn, Customer Advocacy and Engagement Manager at Blackbaud.

Communities 147

Communities Webinar Metrics Software Ad Building 147

Martech

APRIL 10, 2024

Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. He founded CloudToShare in 2014 and hasn’t looked back. Martech is marketing and CRM is arguably the original martech. It changed everything. How do you keep up with all those changes? How do you learn the optimal strategies?

CRM 100

CRM Work Management Marketing Management Marketing Automation Services 100

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. What if they turn off key services, eliminate more data or, most worrying, restrict access to customers? Even for emails customers deliberately subscribed to. Focus on creating compelling content for your customers.

Paid Content 80

Paid Content Google RSS SEM 80

Tony Zambito

JANUARY 3, 2022

In 2014, then-President Barack Obama gave a speech on the importance of building infrastructure for future virus-borne pandemics. While many businesses have changed strategies and tactics in terms of their customer-facing operations, many on the other hand have under-invested in their own infrastructure. .

Education 212

Education Tactics B2B Service 212

markempa

MAY 5, 2014

Tweet Who are your customers? While it may be (hopefully) impossible to individually name your customers from memory, marketers need to be extremely familiar with them. They just had to plot out who their customers were. Plotting out and fully understanding your customers’ motivations and needs is difficult.

Enterprise Management 120

Enterprise Management Marketing & Strategy B2B Marketing Marketing Strategy 120

Customer Experience Matrix

OCTOBER 17, 2014

The most impressive demonstrations were operational processes such as remote order-taking and customer support, which are far removed from traditional sales automation. analytics customer database dreamforce enterprise decision management mobile marketing salesforce.com salesforce1'

Analytics 120

Analytics Process Salesforce.com Allocation 120

Vision Edge Marketing

MAY 3, 2022

By catering to the unique needs of a niche that might be overlooked, or underserved by the competitive field, you can gain faster traction, and potential loyalty with customers in the niche. They provide opportunities for product and service expansions with ready-made customers. Quality requirement (exceptional customer service) .

Organization 226

Organization Marketing & Strategy Marketing Strategy Work Management 226

LEADership

DECEMBER 5, 2013

In Placester’s recent infographic, “Hot or Not: The Best Methods for Finding New B2B Customers in 2014,” only 46% of B2B marketers have budgetary issues; meanwhile, 78% reveal that producing leads is a challenge. B2B marketers say that case examples and customer testimonials are successful as content marketing strategies. •

Telemarketing 40

Telemarketing Web 2.0 Lead Scoring Lead Ranking 40

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. We loved the article because we agree with the predictions and are already seeing some of these changes with our customers.

Planning 48

Planning Content Marketing Multi-Channel Mobile Advertising 48

SugarCRM

JANUARY 7, 2014

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. But, you’ll stay with us because we offer the best partner experience in the industry.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

SnapApp

JANUARY 7, 2015

At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Here’s our roundup of the best polls and surveys from 2014. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months.

Customer Surveys 48

Customer Surveys Best Practices Thought Leadership Paper 48

SnapApp

DECEMBER 23, 2014

At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Here’s our roundup of the best interactive infographics from 2014. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months.

Best Practices 48

Best Practices Buyer's Journey User-Generated Content Statistics 48