Hubspot

DECEMBER 12, 2013

The growth in content marketing this year has continued to gather pace. There is no doubt this has been influenced by the changes Google has made to their algorithm; Panda , Penguin , and Hummingbird have all helped to shine the spotlight firmly on the importance of content. Proving the Value of Content.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

KoMarketing Associates

OCTOBER 23, 2014

The typical B2B organization has many unique web pages and content assets. Custom reports allow you to isolate site dimensions like landing pages and referral traffic as well as metrics like sessions, page views, pages/session and goal completions. Organic Performance to Optimized Pages.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Moz

SEPTEMBER 27, 2020

Posted by SamuelMangialavori Content, content, and more content! Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? Why content is key in SEO in 2020.

SERP 74

SERP Optimization Content Keywords 74

Envy

NOVEMBER 24, 2022

The ‘holiday’ has grown in popularity and since 2014 has been increasingly successful (and therefore important) for online businesses. BuzzSumo, a content marketing platform, is offering 40% off their annual plan. The great thing about this solution is you can integrate it with HubSpot! BILLION spent. LinkedIn Lead Connect.

B2B Marketing 62

B2B Marketing Planning Advertising Agencies B2B 62

SmartBug Media

AUGUST 19, 2019

Content was updated August 19, 2019. When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. A lightbox ad opens in the center of the page, obscuring the actual page content.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Hubspot

DECEMBER 19, 2014

To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. For your reference, here are the names given to Google''s algorithm updates that were relevant for 2014 and a brief description of each. February 2014: Page Layout #3.

Google 28

Google DMCA Lead Scoring Lead Ranking 28

SnapApp

NOVEMBER 10, 2016

Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on that long-ago-planned blog post, they forget the most important part: creating content that genuinely helps the audience in some way. HubSpot: Holiday Stock Photos. Uberflip: A Content Marketing Christmas Carol.

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

SnapApp

APRIL 3, 2014

You can clearly identify your target audience and then market to them throughout their lifecycle using emails, surveys, contests, landing pages, social, and more, and then use those same channels to market to them post event. Content loading. Events bring out the best of marketing. Pretty impressive, if you ask me.

Planning 48

Planning Marketo Eloqua Landing Pages 48

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. HubSpot’s Marketing Blog. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Hubspot

JANUARY 2, 2014

It is likely that 2014 will be a year of self-doubt for marketers," Kipp Bodnar, HubSpot''s VP of Marketing, notes in the aforementioned guide. They will question their social and content strategies from 2013 and start cutting programs that are ineffective. 2014 will be the year that everything breaks. The Prediction. "It

Inbound Marketing 28

Inbound Marketing Budget Programs Paid Search Agency Marketing & Strategy 28

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. HubSpot’s Marketing Blog. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Directive Agency

OCTOBER 25, 2019

Unbounce: Could the Breadcrumb Technique Help Boost Your Landing Page Conversions? Directive: Landing Page Design Best Practices: Increasing Conversions Strategically. Aim to answer this question for your target audience on every web page you create. Moz: 21 Ways to Triple Your B2B E?Commerce Commerce Conversions.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Hubspot

NOVEMBER 10, 2016

Offering sales support services in addition to more traditional content strategy helps agencies deliver tangible ROI to their clients throughout the sales funnel. A 2014 study by Nucleus Research found that for every $1 spent on customer relationship management (CRM) software, a company saw a $8.76 2) CRM Implementation.

Paid Search Agency 66

Paid Search Agency Work Management Marketing Management Advertising Agencies 66

ConvertKit

JANUARY 15, 2021

The best subject lines depend heavily on your audience and the types of content you’re sending. A well-crafted email automation sequence helps you send targeted content to the people in your audience at the right time, so you can stay focused on what matters most: growing your online business. Average click rate by email type.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Hubspot

JUNE 19, 2014

Whether you''re just getting started with content marketing or you have an army of copywriters churning it out like Santa''s elves on Christmas Eve, there is one rule that all marketers need to keep in mind: We are writing for humans. The reason we put our resources into creating content is to grow our business. The way to their heart?

Marketing Automation Services 28

Marketing Automation Services Content Case Studies Opinions 28

Hubspot

APRIL 9, 2014

— HubSpot (@HubSpot) April 8, 2014. 1) Preview Excerpts of Gated Content. Before people give over their information in exchange for a piece of your content, they want to know what they''re going to get from you. but enticing people to click on your landing page links on Twitter is a whole other story.

Twitter 28

Twitter Paid Search Agency Landing Pages Advertising Agencies 28

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Here are the five biggest trends you need to know.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Content marketing is becoming more essential for success.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Hubspot

MAY 5, 2014

But in the meantime, here are an additional 20 presentations that are truly inspiring pieces of content. From Zapier to IFTTT to Signals and Litmus, HubSpot customer Eric Leist gives us a snapshot of valuable tools to help marketers hack their marketing careers. 3) 10 Tips for Landing on the Front Page of SlideShare, Explorics.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

The Lead Agency

JUNE 17, 2019

In another few days, you send another email with different content that is also relevant to them and so on. As the recipient engages with your content, they are assigned points that qualify their position as a lead. Not-Engaged Prospects : These are prospects that are on your list but have not engaged with your business for a while.

Marketing Automation Services 48

Marketing Automation Services CMS Development Paid Search Agency Marketing Automation 48

Hubspot

OCTOBER 23, 2014

So you just created a piece of content for lead generation -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Hubspot

JULY 6, 2017

In late 2015, a Gartner report predicting that 20% of all business content would be machine-generated by 2018 led to a string of articles proclaiming the death of writing jobs. In fact, they're almost twice as likely to share a long article than any other piece of online content. Plus, reading really isn't going anywhere.

Video Marketing 77

Video Marketing Ideal Customer Profiles Wikipedia Network Marketing 77

Vidyard

FEBRUARY 4, 2016

More than just a smart idea, adding video to your event landing page can boost on-page conversions by up to 80%. Plus, you really want viewers to end up on your reg page anyway! So far we’ve helped more people get to your page to watch the video and captured more of your audience’s attention by addressing them personally.

Video Marketing 50

Video Marketing Paid Search Agency Opt-out Click Rate 50

Hubspot

AUGUST 25, 2016

Back in 2014, Google added a " mobile-friendly " label for search results that were optimized for such platforms -- where text is readable without zooming or horizontal scrolling, and links are spaced well enough so that there’s a reduced chance of mis-tapping. What’s New in Mobile Search Results. Source: Google.

Mobile Marketing 28

Mobile Marketing Google Lead Ranking Mobile Advertising 28

Hubspot

JANUARY 10, 2014

Landing pages? The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. "No No matter what your core piece of content is (ebook, templates, whitepaper, video, etc.), Channel #3: Targeted Landing Pages.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Hubspot

SEPTEMBER 22, 2014

Last month, I wrote a blog post about why we all need to stop neglecting our old content. The impetus for the analysis came from HubSpot''s release of its new Attribution Report , which now enables us to see exactly which blog posts directly result in leads. Turns out our old content is the stuff that generates the real results.

Lead Scoring 28

Lead Scoring Lead Ranking Leads Lead 28

Hubspot

JANUARY 9, 2014

You''ll find help with this structuring below, where I''ve outlined numerous steps we take when planning our own campaigns at HubSpot. So go on -- use our outline below to get your marketing going strong to start 2014! Here are a couple of examples of HubSpot’s goals from a recent product launch. Identify your audience.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Outbrain

JULY 3, 2019

They are delivered to web pages by an ad server or ad network, such as Google Display Network. Banner ads are hyperlinked, and are used to drive traffic to the advertiser’s website or landing page. Banner ads were originally shaped as a ‘banner’, a horizontal strip that usually featured at the top of the web page.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Hinge Marketing

JULY 9, 2014

On the personalized thank you page that appears with the link to download the guide, there is also a 2 minute video clip from a webinar you conducted embedded in the page. Landing Pages. Is your marketing team creating (or is planning to create) significant amounts of content for your target prospects and clients?

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Automation Marketing Management 48

Hubspot

AUGUST 13, 2014

According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. And it''s about more than writing blog posts and setting up landing pages and generating leads. And 74% of these customers experienced this revenue increase within 7 months.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. They should find themselves on a page that clearly delivers what they expected to find. Offer strategies.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Contently

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. So they wrote scripts for a few lessons, shot a few videos, and published them on a landing page. Per HubSpot, the Academy educates “tens of thousands of users every month.”

Course 136

Course Lead Generation Leads Lead 136

Hubspot

SEPTEMBER 19, 2019

Deleting 3,000 pages from the HubSpot Blog. Deleted 3,000 pages from the HubSpot Blog. It was a project that our head of technical SEO, Victor Pan, and I had wanted to run for a long time -- because counterintuitively, getting rid of content on your site can actually be fantastic for SEO. Why run a content audit?

Hubspot 74

Hubspot Content Click Rate Domain 74

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Hubspot

OCTOBER 23, 2014

As part of my 2014 goal to gain 50,000 new subscribers , I set out to find a better way to do guest posting. The typical guest posting advice still applies: Make sure your post is valuable, and have a great byline that includes a link to a page where they can learn more about you. The landing page: Specifically mentions the audience.

Landing Pages 28

Landing Pages Webinar Metrics Newsletter Design 28

Hubspot

MAY 12, 2014

Note: You can send an email campaign like this using HubSpot so your sales reps don''t have to do this individually). If you regularly communicate with anyone at HubSpot, for example, you may notice many signatures rocking an INBOUND 2014 registration call-to-action.). 3) Link your images to landing pages or blog posts.

Email Marketing 28

Email Marketing Top of Funnel Landing Pages Click Rate 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28