KEO Marketing

NOVEMBER 20, 2014

Legitimate marketers, meanwhile, will be wise to focus on tactics and metrics that are tougher to manipulate, such as clickthrough rates and website author indicators. For more insights as to the major factors that affect local search results, check out the 2014 Local Search Ranking Factors Survey from Moz.

Tactics 48

Tactics Effectiveness Clickthrough Search Marketing 48

Hubspot

AUGUST 20, 2018

This is the question Always asks in its empowering 2014 #LikeAGirl campaign , which sought to exploit and forever bury the term “.like Proctor & Gamble’s commercial titled “Thank You Mom” aired before the 2014 Sochi Winter Olympics. What does it mean to do something “like a girl”? like a girl”.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

DECEMBER 2, 2014

In our new guide, 17 SEO Myths to Leave Behind in 2015 , we reiterate some of the best practices that should continue to guide your strategy through 2015, while also highlighting how SEO has changed over the course of 2014. And it''ll improve search visibility and clickthrough rates …”. Yep, we''re serious. Welp, it’s all over.

SEO 28

SEO Clickthrough Click Rate High Quality Lead 28

Hubspot

MARCH 20, 2018

In that case, there would either have to be an extremely significant shift in search rankings where ccTLDs are rewarded (which Google has not reported), or a ccTLD would have to be favored by users in a way that meaningfully impacts clickthroughs to a website. How People See Your Domain. and one to a representative sample in Australia.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

SEPTEMBER 11, 2014

And, a ccording to the 2014 Science of Email Report , having that first name personalization increases your clickthrough rate from about 5.8% Addressing your email to the recipient’s first name creates a sense of familiarity and makes the reader feel like it''s actually meant for them and you''re paying attention. to about 7%.

Lead Nurturing 28

Lead Nurturing Email Marketing Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 8, 2014

Email continues to be one of the most important communication channels in 2014, but competition for your readers'' attention is getting tighter every year, especially during the holiday season. During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates. Unique clickthrough rates.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

NOVEMBER 22, 2014

But recent data from the 2014 Email Open Rates Report shows something slightly surprising. There’s been a number of studies that show sending emails from an actual person increases both the open and clickthrough rates. Have you considered [thought / recommendation] ? 2) You''re sending your emails at the wrong time.

Clickthrough 28

Clickthrough CTR Open Rate Lead Nurturing 28

QuanticMind

NOVEMBER 16, 2017

If, for instance, you can accurately estimate traffic and potential clickthrough rates on Black Friday, you may want to set your budget to as little as 50% of your projected budget. With Cyber Week budget that get unexpectedly depleted early, you don’t want to end up going dark on the biggest online shopping day of the year.

SEM 40

SEM Advertisements Advertising Mobile Advertising 40

Hubspot

JULY 2, 2014

In fact, according to the 2014 Science of Email Marketing Report , having that first name personalization increases your clickthrough rate from about 5.8% In a test we ran , we''ve found that including the company name in personalization increased clickthrough rates from about 7.5% to about 7%. to about 15%. That''s huge!

Personalization 28

Personalization Clickthrough Tagging Email Marketing 28

Content Standard

JANUARY 6, 2016

Clickthroughs on URLs. If so, look at the clickthrough rate. percent in 2014. Overall, it’s essential to look at hashtag performance at least once per month to make sure you are staying in the loop. What to measure: Does your campaign feature a URL in the bio section of your Instagram page? In 2016, 48.8

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Content Standard

JANUARY 6, 2016

Clickthroughs on URLs. If so, look at the clickthrough rate. percent in 2014. Overall, it’s essential to look at hashtag performance at least once per month to make sure you are staying in the loop. What to measure: Does your campaign feature a URL in the bio section of your Instagram page? In 2016, 48.8

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

nDash

JULY 30, 2020

The concept that emerged way back in 2014 has proven true year in and year out. When you use your email lists to promote truly attention-worthy content, you’ll see open rates and clickthrough rates rise higher than you’d ever get by aimlessly blasting links out on social media. But instead we have to deal with content shock.

Paid Content 52

Paid Content Promotion B2B Content 52

Hubspot

AUGUST 28, 2014

Source: 2014 Hubspot & Linkedin Survey ). Personalised emails improve clickthrough rates by 14% and conversion rates by 10%. (Source: The Marketing Donut ). 44% of salespeople give up after 1 follow up. Source: The Marketing Donut ). Personalisation. 41% of marketers do not use buyer personas. Source: HubSpot ).

Sales Qualified Leads 28

Sales Qualified Leads Marketing Qualified Leads Leads Lead 28

Content Standard

FEBRUARY 24, 2016

Check out that CTR plummet after the first few results (the study is from 2014, but the correlation likely has not changed much). Basically, if your page doesn’t rank in first five search results, forget about that potential visitor clicking on your story.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

Check out that CTR plummet after the first few results (the study is from 2014, but the correlation likely has not changed much). Basically, if your page doesn’t rank in first five search results, forget about that potential visitor clicking on your story.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Hubspot

AUGUST 25, 2014

In April 2014 , they cracked down on like-baiting, frequently circulated content, and spammy links. To help clear out those uninteresting articles with click-bait headlines the News Feed, Facebook will devalue content that gets high clickthrough rates, but low on-site reading time or low discussion about it on Facebook.

Facebook 28

Facebook Clickthrough Click Rate Display 28

Hubspot

AUGUST 29, 2014

— dan barker (@danbarker) August 29, 2014. When they announced the removal of Authorship photos , Google said that there was little effect on clickthrough rates with Authorship photos removed. Many of us are wondering what gives, Google. Why would the search giant do away with Authorship? Why Is Authorship Going Away?

Google 28

Google Clickthrough Distribution SEO 28

Hubspot

AUGUST 13, 2014

According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. For example, according to our Science of Email Marketing Report , including the first names of recipients in marketing emails increased clickthrough rates from 5.8%

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hubspot

SEPTEMBER 25, 2015

Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). 10 Shocking (But True) Stats About Display and Banner Ads. Source: comScore ). Ad blocking grew by 41% globally in the last 12 months.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

DECEMBER 30, 2013

As fixated as digital marketers are with conversion rates, unique visitors, and clickthrough rates, we’re ultimately appealing to human beings. What inbound marketing plans do you have entering 2014? Remember that behind every algorithm is a set of eyes -- and a heart. That’s the core mission and vision of the inbound CMO.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

Hubspot

SEPTEMBER 21, 2015

How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren't actually displayed to real people.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

QuanticMind

JUNE 14, 2017

This panel opens with discussion of exact match close variants – a functionality that debuted on Google in 2012 to allow phrase and/or exact match keywords, became mandatory in 2014 (requiring advertisers to use negative keywords) – and most recently had exact match close variants announced in March 2017.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Hubspot

JANUARY 14, 2015

In that case, there would either have to be an extremely significant shift in search rankings (which Google hasn''t let on about), or a ccTLD would have to be favored by users in a way that meaningfully impacts clickthroughs to a website. What Do Users Think? and one to a representative sample in Australia.

Domain 28

Domain SEO Sample Clickthrough 28

Hubspot

MARCH 3, 2014

That’s why marketing automation is such an important topic in 2014. Here’s some interesting data : A staggering 74% of consumers prefer to receive commercial communications via email, but the average clickthrough rate for B2B marketing emails in Q2 2013 was only 1.7%. ” When it comes to leads, quality is everything.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

OCTOBER 9, 2015

Here’s a version of the Buzzfeed homepage which was highlighted in August 2014 in TechCrunch : Can you spot the ads? Clickthrough rates become obsolete with buy buttons, because the visitor doesn’t need to click to another page to view the product. they’re already there.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

AUGUST 13, 2014

Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers. This post was a sneak peek at Chad Pollitt’s INBOUND 2014 presentation entitled, “How Content Promotion Changed Our Inbound Marketing Forever.”

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

AUGUST 5, 2013

For example, if you''re trying to increase your conversion rates on email, you could tell your boss about the INBOUND session with Sarah Goliger called "6 Steps to Optimize Your Emails for High Clickthrough Rates & Conversions." Think about your goals for the rest of 2013 and even into 2014. 2) Purchasing Your Tickets.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Webbiquity

MARCH 27, 2018

Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets than text-only tweets. Video views on Twitter grew 220X from December 2014 to December 2015. Eight Twitter Marketing Stats. 42% of Twitter users are daily visitors, with 23% saying they visit more than once a day. Marketing Profs ). WordStream ).

Stats 242

Stats Twitter Linkedin Planning 242

Hubspot

NOVEMBER 18, 2014

Data from Dan Zarrella shows that links placed earlier in a tweet receive much higher clickthrough rates than links placed at the end of a tweet. Editor''s Note: This post has been updated to reflect the latest social media features and updates as of November 2014. 29) Shorten links for cleaner tweets. introductory Social Media'

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Hubspot

JANUARY 24, 2013

In fact, according to Microsoft Tag , mobile internet usage is projected to overtake desktop internet usage by 2014. In some cases, these URLs are difficult for search engines to index and result in lower clickthrough rates from search results. The usage of smartphones to access the internet is only growing.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

markempa

APRIL 14, 2014

The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars. MarketingSherpa Lead Gen Summit 2014 – San Francisco, November 3-6. You might also like.

Lead Qualification 120

Lead Qualification Webinar Metrics Lead Scoring Lead Ranking 120

Hubspot

DECEMBER 10, 2014

2014 is winding down, and you may have extra money left in your marketing budget. An analysis of all of your social media messages of 2014 will reveal which received the most clicks, likes, favorites and shares. worked best for your business in 2014. 20) Optimize your 2014 blog posts for conversion in 2015. Think fast!

Marketing Budget 28

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 28

markempa

AUGUST 19, 2013

DK : What effect on that final conversion to sale (rather than other email metrics such as open rate and clickthrough) do these two different approaches exert on campaigns? MarketingSherpa Email Awards 2014. If so, let us know about your best campaigns from the past year and enter those efforts in MarketingSherpa Email Awards 2014.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

QuanticMind

OCTOBER 24, 2017

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Shared Budgets – To redistribute budgets across campaigns. Bing recommends using both text ads and Bing Shopping Campaigns (BSC) together.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Hubspot

FEBRUARY 6, 2017

Tweets with images receive 18% more clickthroughs , 89% more Likes, and 150% more retweets. Clickthrough rate is highest on Wednesdays. in 2014; 2.2% Facebook posts with images see 2.3X more engagement than those without images. Ideal tweet length: 100 characters. 16–25 words is the ideal message length for B2B, 21–25 for B2C.

Social Media 28

Social Media Stats Twitter Facebook 28

Hubspot

SEPTEMBER 12, 2016

To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. Amidst dwindling banner ad clickthrough rates in the late 1990s, pop-up ads first seemed like a way to save online advertising and capture the attention of increasingly ad-blind users.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

QuanticMind

OCTOBER 31, 2016

Now that right-rail ads are a thing of the past, PLAs are arguably the biggest winner in paid search, with top placement on search engine results pages (SERP) and massive clickthrough rate (CTR). PLAs for Google Shopping have only grown in popularity – digital agency Merkle estimates that by 2014, PLAs accounted for 20% of all Google clicks.

Google 40

Google Advertising Agencies Paid Search Agency Mobile Advertising 40