Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. This year I will completely prevent that by doing something that always works. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. And after a few full days of writing and refining our plans, we got started building OptinMonster. The Big Challenge As the summer of 2013 rolled around, we were ready to begin testing OptinMonster live.

Trigger Marketing 107

Trigger Marketing Planning Intent Template 107

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. The key is to consider whether your organization would be writing for a particular publication even if an SEO friendly link wasn’t involved. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. The key is to consider whether your organization would be writing for a particular publication even if an SEO friendly link wasn’t involved. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Martech

JANUARY 4, 2024

By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time. She is also co-host of the “Freelance Writing Coach” podcast and co-teacher of “Creative Class,” a podcast on the business side of freelancing.

eCommerce 111

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 111

Webbiquity

DECEMBER 11, 2013

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Content marketing: What is more important than strategy? by GO Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Which roles within your organization work on the tasks identified and who needs access to the AI tools? Everything else has changed dramatically (the not-so-good news).

Marketing AI 121

Marketing AI Paid Search Agency Generation Enterprise Management 121

KoMarketing Associates

JUNE 18, 2013

One of the most interesting discussions came from Eric Enge of StoneTemple, who shared the results of a study his team has been working on around social signals and search engine indexing/ranking. While WMT can give you some information on load time, tools like Pingdom can also offer some insight. Social Signals Matter.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

seo.co

OCTOBER 4, 2021

Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”. That goes for every website, but it can work wonders for local businesses. Use them in your blog posts.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Tomorrow People

APRIL 22, 2013

However, for a campaign to be as successful as it can be, business owners and digital marketing specialists need to work together and be on the same page. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

However, for a campaign to be as successful as it can be, business owners and digital marketing specialists need to work together and be on the same page. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

KoMarketing Associates

OCTOBER 20, 2013

It was great to have the show so close to home but difficult because the temptation to tackle everyday work responsibilities was so close. — Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. Connect the two.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. Kathy Dam leads the effort to find the most popular posts across a range of topics and write up the descriptions. There you have it, the best of the best for 2013.

Work Management 48

Work Management Marketing Management Service Planning 48

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. Write from the heart. Don't work alone. Don't tell.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

Hinge Marketing

APRIL 30, 2020

In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. Nearly 1 in 5 buyers today look for firms to address their key challenges through online search – an 11% increase from 2013. Here are a few of those: Finding firms through referral is on the decline. Expertise seals the deal.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

seo.co

DECEMBER 19, 2021

So if your plan is to use the content that you write to build a Website, optimize that Website for SEO, and monetize the traffic that comes to the Website , it’s important that your articles have a good mix of LSI terms. Just think about what terms are unique to the niche you’re writing for. Hummingbird (2013).

Optimization 115

Optimization Keywords SERP SEO 115

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Analytics can tell you how old your target market is, where they work, and how long they spend on your website.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Brandpoint

JANUARY 23, 2020

But to get the most out of your pay-per-click (PPC) campaigns, you need to know how to write the best titles, craft succinct but informative descriptions, choose the most enticing images and build conversion-oriented landing pages. Frederick Vallaeys spent 10 years working at Google and helped build the then-titled AdWords.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. Working together, they are able to cover more ground and offer comprehensive solutions to help you host medical events that bring you the results you want. Ask around your network and find out what they think of the company’s work.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

SmartBug Media

FEBRUARY 25, 2020

Because they are more focused on liaising with the press, their writing style is less sales-y than marketing writing tends to be. They are accustomed to writing and delivering company messaging in a compelling and creative fashion. This post was originally published on February 1, 2013, and was updated in February 2020.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Brandwatch Marketing

OCTOBER 25, 2023

billion worldwide on advertising in 2013 alone. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. According to Ad Age Datacenter Coca-Cola spent $3.3 Their brand is so strong Coke is one of a handful of generic trademarks. Which metrics should you measure?

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Webbiquity

SEPTEMBER 26, 2017

You have to know how to generate leads and work them. These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. You simply have to find the one that works best for your needs, and then sign up attendees. Start a Group.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

NuSpark Consulting

OCTOBER 9, 2017

You have to change how you write. If you do the upfront work to set the foundation, everything else will fall into place more easily. You won’t be wracking your brain each time you write or second-guessing whether your audience is interested in the subject matter. Yes, just like math there are formulas for writing too.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

Hubspot

FEBRUARY 14, 2024

That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Strong writing comes from strong verbs. Write as if they’re humans. Who are you writing for? Use a little color to your advantage. Get meta with it.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. Working with editors who understand their audiences and can leverage that data goes a long way.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

ClearVoice

FEBRUARY 21, 2020

Carson , has been writing since the age of eight when she discovered it was a therapeutic exercise. Her first biography is in the works, and more ideas are brewing. At the time, she badly wanted to work at a print publication, but looking back, was grateful for the early experience in digital publishing. Dominique M.

Paid Search Agency 108

Paid Search Agency Ideal Customer Profiles Television marketing Copywriting 108

ConvertKit

AUGUST 17, 2021

The study chronicled the business and artistic decisions that led to her surprise album drop in December 2013. . Dan graduated with his MBA in 2014 and got a job in education, but on the side, he started writing about the intersections of business, culture, hip-hop, and sports on his own Medium page. People responded.

Ad Building 116

Ad Building Business Case Studies Case Study 116

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. For the past few months, my team and I have been working with Inbound Writer to do just that – give us a crystal ball on content marketing success – and the results have been remarkable.

Analytics 164

Analytics Top of Funnel Content Case Studies 164

Hubspot

DECEMBER 6, 2012

A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. To learn how to use this 2013 goal-setting template, download it now so you can read along with this post's step-by-step explanation.

Template 28

Template Planning Marketing & Strategy Inbound Marketing 28

Hubspot

MAY 20, 2013

I love reading great writing, which is what we aim to deliver consistently on this blog. But sometimes you''re just looking for a compelling piece of data to plug into a presentation or support a point you''re making in your writing. and statistics from the recently released 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Zoominfo

MAY 15, 2020

“Taking your seat at the table doesn’t work so well, I thought, when no one wants you there.”. During her time at Kleiner Perkins, “The only path I saw to success was to work twice as hard as the men and to do the best job I could,” Pao wrote in her book, “Reset: My Fight for Inclusion and Lasting Change.”

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

ViewPoint

DECEMBER 18, 2012

In addition, he is author of The Sales Blog , where he writes about sales and selling, sales management, the sales process, and what it takes to succeed. You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. 2013 Predictions—Why Big Data Shouldn’t Be the Focus.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

Hubspot

AUGUST 5, 2013

Yes, it''s a lot of work to organize an event like that. With the Final Countdown promotion, you can get $500 off today (Monday, August 5, 2013), $400 Tuesday, $300 Wednesday, and so on. Think about your goals for the rest of 2013 and even into 2014. Aptly named, eh?). You also can add certification tickets to your registration.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Adobe Experience Cloud Blog

AUGUST 28, 2017

You have to change how you write. If you do the upfront work to set the foundation, everything else will fall into place more easily. You won’t be wracking your brain each time you write or second-guessing whether your audience is interested in the subject matter. Yes, just like math there are formulas for writing too.

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134

KoMarketing Associates

DECEMBER 27, 2016

We’re fortunate to work in an industry where so many contribute and provide perspective related to new opportunities and challenges faced. When Mike King writes a post, I read it. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Convince & Convert

NOVEMBER 13, 2013

The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., By early 2013, the number had dropped to 17 percent. Prior to joining Chango, Ben worked with GE Capital for four years to establish and lead the digital media practice.

Statistics 144

Statistics Budget Programs Ad Exchange Lead Ranking 144