Digital B2B Marketing

APRIL 11, 2013

In the Content Marketing Institute’s 2013 benchmarks (released in October 2012, in addition to content they mastered time travel), the top challenges are producing enough content (64%), producing the kind of content that engages the audience (52%) and producing a variety of content (45%). Content was a supporting element only.

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Digital B2B Marketing

DECEMBER 12, 2013

Native advertising has been one of the hottest advertising topics of 2013. According to Jaime Cole, one of the participants in the recent FTC discussion of native advertising and disclosures, native advertising works best today when disclosure is limited. In short, when publishers and advertisers work together to trick readers.

Advertisements 100

Advertisements Advertising Google Work Management 100

Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Announcement One: Google AdID. Of course, Google dominates those search dollars. source ).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Digital B2B Marketing

NOVEMBER 21, 2013

— Mike Volpe (@mvolpe) November 7, 2013. This works for all traffic, not just traffic coming from Twitter. Here is an example of #3: Two weeks ago, Mike Volpe shared one of my posts on Twitter, but visits from his Tweet aren’t reflected in my Google Analytics reporting.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

DECEMBER 17, 2013

We need to work harder than ever to reach our audiences. 2011 data from social sleuthing article , 2013 data was collected with the same methodology. Based on the results from Q2 2013 the trend is continuing. It doesn’t matter what channel you look at, your message isn’t getting through the way it once did.

Facebook 100

Facebook Television marketing Brand Identity Branding 100

Digital B2B Marketing

JANUARY 22, 2014

In their view, that’s not the way advertising works. The 2013 Super Bowl drew 109 million viewers. In B2C marketing, buyers distribute their own content, essentially using ads to drive distribution of more ads. But distributing credible persuasive content that changes people’s perspectives?

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100