B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Content marketing is working. Just sayin’!

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. ” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. By the end of 2013, Twitter had over 210 million users. Create your Google+ Company Page.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JANUARY 14, 2014

How well your website works also affects search engine performance. Here are __ critical factors beyond making sure everything on your website works and there are no broken links (that should be a given). It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JULY 31, 2013

In May 2013, Google Penguin 2.0 That being said, what DOES work now for SEO (search engine optimization)? Google Penguin 1.0 came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites.

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

OCTOBER 8, 2012

A majority of businesses will outsource more of their workers in 2013, but they need to know how to identify the right mix of full-time and outsource staff, according to a recent study by Randstad.* Whether to hire or outsource depends upon the volume of work and also the learning curve of your business and industry.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

DECEMBER 13, 2012

What tactics will get you the best results in 2013? Now is a good time to think about what worked, what did not work, and what marketing tactics you will reduce or eliminate and what tactics you might add. Are there other marketing tactics that you think are a must for 2013? What are you doing? How do you do it?

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 28, 2012

Stop posting work blog posts to my personal Facebook account. I think I may make a list of my work colleagues I’m connected to on Facebook and think of a way to post to them on a regular basis that adds value. As this year comes to its end, I’m thinking about how I can improve my marketing for next year.

B2B Marketing 100

B2B Marketing Planning B2B Facebook 100