Biznology

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Predictions for B2B digital marketing in 2013

Biznology

Photo credit: Wikipedia. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. The focus in 2013 will be clean data.

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2013: The Year of Internet Marketing Basics

Biznology

Photo credit: Wikipedia. This will be the only 2013 prediction or whatever you want to call it kind of post. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time. That’s my basic thoughts for success for 2013.

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The Biggest 2013 Digital Marketing Trend No One’s Talking About

Biznology

Photo credit: Wikipedia. As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. So as you begin to execute your content marketing for 2013, plan on including more visual content and let those pictures tell your brand story for you.

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A Branding Paradox: Build But Don’t Dominate

Biznology

However, Google took a more affirmative stance on protecting its trademark from “genericization” in 2013 when it took legal steps to stop Sweden’s Language Council from adding “ungoogleable” to its list of new words (i.e. meaning something that can’t be found on the web using a search engine – any search engine).

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Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?

Biznology

(Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play. The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency.

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Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic

Biznology

Later, I had a vendor who insisted on being paid with Bitcoin back in 2010-2013. Simply put, according to Wikipedia , “ an initial coin offering (ICO) is a means of crowdfunding centered around cryptocurrency, which can be a source of capital for startup companies. I pray to Saint Anthony every day ( Tony, Tony, look around.

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Do best practices really exist in the realm of Social Business?

Biznology

Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). “Ultimately, adoption is the leading indicator of social business success” (Forrester, “Mapping the value of social business and collaboration,” 2013). Should we downgrade them to more modest “good practices”?