SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Their bosses shrugged off the failure by blaming an entire industry. “Content marketing just doesn’t work,” they said. Creativity strikes back.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 161

Social Media Media Viral Marketing Skype 161

Valasys

APRIL 13, 2021

Viral Bajaria, CTO and Co-Founder of 6sense terms modern digital-first customers to be more tech-savvy than ever. The organization found in 2013 headquartered in Foster City, California. The Folloze platform is the best way to generate a credible pipeline that will convert – from focused ABM to broad-based nurture. About 6sense.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

Digilant

FEBRUARY 10, 2022

sit down to watch the game, there’s bound to be viral moments that everyone will be talking about. Take Oreo’s viral ad of 2013, for example. When more than 100 million people in the U.S. This creates a great opportunity for brands to make a splash, join trending conversations, and earn some extra buzz. .

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Delivra

FEBRUARY 26, 2021

It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. Will our usage of this viral content come from left field? Can we reach out to the creator of the viral content directly and establish a relationship with that person? What brands should know.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

ClearVoice

AUGUST 9, 2021

The beloved worldwide brand of Coke released their #ShareACoke Campaign in 2013, encouraging fans to participate in the act of giving through sharing a Coke drink to bring a smile. The tending topics amplify the possibility of viral tweets and organic follower spikes on the platform. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Content Standard

SEPTEMBER 19, 2023

In 2013, Velocity Partners published a viral Slideshare titled Crap Content. For most companies, the need to rapidly scale content creation is the biggest driver of generative AI adoption. However, achieving this is entirely counterproductive if it comes at the cost of your customers’ experience.

Enterprise Management 104

Enterprise Management Generation Work Management Marketing Management 104

Hubspot

JUNE 30, 2014

Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. When we analyze the most viral YouTube videos of 2013, we begin to see this theory in action: Prancercise Workout. The Most Viral Emotions.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

Hubspot

DECEMBER 26, 2013

Before you set off to work on your marketing for 2014, we figured you''d be interested in seeing what we deemed to be the best and brightest of 2013. The 10 Best Commercials of 2013. Some sources have even ranked the promo highly on their lists of most popular viral vids from the past year. Powerful stuff.

Skype 28

Skype Best Practices Storytelling Viral Marketing 28

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. https://www.crunchbase.com/organization/virally. CrunchBase. 11,000,000. 24,246,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

6sense

JANUARY 7, 2022

We believe that our position in this 2022 Magic Quadrant report, coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports , validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing,” said Viral Bajaria, 6sense CTO and Co-Founder.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Content Standard

SEPTEMBER 10, 2021

One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game. As fans across America sat in front of their television sets waiting for the action to resume, Oreo fired off a perfectly timed, perfectly on-brand tweet.

Ad Building 142

Ad Building Brand Identity Branding Thought Leadership 142

Integrated B2B

MARCH 13, 2020

And in Denmark, which is now my home, things are particularly tense as the country will be virtually shut down for at least the next 14 days to reduce the risk of viral spreading. To tell you the truth, I need a break already from all the bad news.

Ad Exchange 52

Ad Exchange Viral Marketing Account Based Marketing ABM 52

Integrated B2B

MARCH 13, 2020

And in Denmark, which is now my home, things are particularly tense as the country will be virtually shut down for at least the next 14 days to reduce the risk of viral spreading. To tell you the truth, I need a break already from all the bad news.

Ad Exchange 52

Ad Exchange Viral Marketing Account Based Marketing ABM 52

Crimson Marketing

JANUARY 16, 2014

A viral video is every company’s ultimate fantasy. “ Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, and it’s an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year.”

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Contently

JULY 7, 2016

In 2013, it released “Dove Real Beauty Sketches: #Balls,” which lampooned Dove’s mega-viral advertising experiment. Portal A’s parody chops are well known in the advertising world. Last year, it went after Airbnb’s rebrand with “Is Man…Kind?” ” ( I wrote about that one too.).

Paid Search Agency 82

Paid Search Agency Ads Viral Marketing Youtube 82

Biznology

NOVEMBER 17, 2014

. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.

Trends 80

Trends Brand Identity Branding Planning 80

Crimson Marketing

OCTOBER 9, 2013

SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. As long as they stay on trend, they will continue to be a key player and necessity for your social content strategy. Corporate Marketing Other Interesting Topics'

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. As long as they stay on trend, they will continue to be a key player and necessity for your social content strategy.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Marketing Insider Group

NOVEMBER 21, 2013

Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. They provided some amazing suggestions and mostly agreement (see below) on what was the best branded content of 2013.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

KEO Marketing

AUGUST 7, 2017

This year, KEO Marketing won honors for creating the new website for international load banking company ComRent, as well as for their viral targeted LinkedIn Outreach program campaigns. From 2013 to 2016, Phoenix Business Journal named KEO Marketing one of the top 10 Social Media and Top Web Design Firms.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 48

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The TikTok Viral. The short-form video specifically, a trend that has been brewing with Millennials and Gen Z for nearly a decade, is having a moment. Learn More: YouTube Hashtags: The Secret to Video Marketing Success.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? This is the same tactic that made the ice bucket challenge go viral. Use specific “callouts” to make your RTM campaign go viral, one person (and their followers) at a time.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Content Marketing Institute

DECEMBER 12, 2017

Virality and reach will become less important, and marketers will instead focus on better segmenting and targeting capabilities, enhanced with the help of AI. Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Convince & Convert

APRIL 11, 2014

It was that viral. In December 2013, Bob and Jerry were finally reunited. bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012.

Skype 141

Skype Viral Marketing Social Media Facebook 141

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. “It’s not about going viral; it’s about being useful.” The intention isn’t for these videos to go viral; it’s just to create value for someone who is looking for an answer to a question.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Digilant

JANUARY 22, 2019

The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

KoMarketing Associates

JUNE 12, 2018

We’ve witnessed some brands do this really well over the past few years – think Oreo’s “You Can Still Dunk in the Dark” tweet during the 2013 Super Bowl or Hostess’ and MoonPie’s Twitter feud during the solar eclipse. Brands, too, are creating videos differently.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Chris Koch

MAY 19, 2014

Viral How-Tos. In 2013, the company launched a program called MakerBot Academy, in which teachers can request a 3D printer for their classrooms through DonorsChoose.org, a crowdfunding site for educators. They retained the information better when they watched the videos than they did when I taught in person,” he recalls.

Conference 100

Conference Education Viral Marketing Class 100

Biznology

JANUARY 26, 2015

Mashable reports that in 2013, brand ambassador Alicia Keys also sent a Tweet on behalf of BlackBerry from an iPhone. You’ve got a lot better chance of winning hearts, minds, and customers via viral content marketing. Unfortunately, in BlackBerry’s case, their first reaction wasn’t to apologize. Not Necessarily.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Convince & Convert

MAY 1, 2015

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. Tweetable Moments Move fast, break things, and don’t be afraid to fail. Karlijn1903 Tweet This.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

SnapApp

FEBRUARY 22, 2017

The viral news site’s Animals March Madness Bracket is one of the cuter examples I came across. Though the last time this consumer news and information site ran a bracket was 2013, I had to include it here because it is so sinfully fun. In this tournament, adorable critters competed for the win. Consumerist. The “Golden Poo.”.

Creativity 59

Creativity Viral Marketing Paid Search Agency Marketing 59

Biznology

NOVEMBER 4, 2015

An app he developed called Yo briefly became a viral phenomenon in 2014. We have an entrepreneurial culture that gives people responsibility to create something they’ve built and own,” said Stacey Ferreira, who started a YouTube-focused ad agency after selling her Branson-funded venture in 2013. “My

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

Belkins

MAY 28, 2020

For example, even though the risk of viral transmission via cash exchange has not yet been scientifically proven , consumers will be more prone to using bank cards instead of cash. You can do it by making sure that workers and buyers interact as little as possible.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

Brightedge

MAY 16, 2021

The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013. Download a Content Funnel Mapping Checklist to help you deliver your message to your prospects and customers.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80