Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

JANUARY 15, 2013

Share your view in the comments below or with me on Twitter ( @wittlake ). Mobile integration into marketing, not mobile marketing, is the future for mobile. Your Turn What other ways do you see mobile and traditional digital coming together? P.S. Yes, this post was drafted on a smartphone. Photo Credit: Phil Roeder via Compfight cc.

Cable 100

Cable Mobile Marketing Internet Marketing Display 100

Digital B2B Marketing

APRIL 11, 2013

In the Content Marketing Institute’s 2013 benchmarks (released in October 2012, in addition to content they mastered time travel), the top challenges are producing enough content (64%), producing the kind of content that engages the audience (52%) and producing a variety of content (45%).

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Digital B2B Marketing

MARCH 19, 2013

With great reach (#22 US site in January 2013 according to ComScore ), extensive profile data actively maintained by the audience and granular targeting options, LinkedIn is a powerhouse in the world of B2B advertising. Share your experience or reaction in the comments below or with me on Twitter (@wittlake).

Linkedin 100

Linkedin Advertising Agencies B2B Distribution 100

Digital B2B Marketing

SEPTEMBER 24, 2013

Solutions similar to AdID will be announced by Facebook, Twitter, and a handful of other major players, leveraging their access to first party cookie spaces. According to eMarketer, Google is expected to capture 33% of all global digital advertising revenue in 2013! Of course, Google dominates those search dollars. source ). .”

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Digital B2B Marketing

DECEMBER 12, 2013

Native advertising has been one of the hottest advertising topics of 2013. Share your view in the comments below or with me on Twitter ( @wittlake ). According to a recent survey, the majority of publishers now offer or plan to offer native advertising programs. Do you believe marketers content is disclosed well enough to recognize it?

Advertisements 100

Advertisements Advertising Google Work Management 100

Digital B2B Marketing

DECEMBER 22, 2011

In September, pundits will point to 2013 as the year of mobile in B2B. Let me know in the comments below or on Twitter ( @wittlake ). However, many B2B marketers will not have mobile websites or apps that are core to their business and few will make mobile a key consideration in the design of their corporate sites.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100