Convince & Convert

NOVEMBER 19, 2013

They asked me to share a few digital marketing trends that were beyond the tipping point. To me, a “buzz wedge” is when something going on in the news is trending (the buzz) and a company tries to capitalize on it with a story or social post even though the buzz is completely off brand (the wedge).

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

JUNE 17, 2019

One of the best ways to enhance your personal brand is through social media. Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. How important is authenticity on social media? Embrace authenticity.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to: Noteworthy Marketing News.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Webbiquity

DECEMBER 16, 2013

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Martech

JANUARY 4, 2024

followers) Instagram: MarshaCollier (5K followers) Jason Goldberg Jason — aka “Retailgeek” — is chief commerce strategy officer at Publicis Groupe and co-host of the ecommerce-focused podcast “The Jason & Scot Show.” It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide.

eCommerce 113

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 113

Marketing Insider Group

DECEMBER 19, 2014

Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. ———-.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Q: How has B2B trade magazine publishing changed over the last 25 years?

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Marketing Insider Group

MARCH 9, 2020

Like learning to sing, learning how to create a successful content marketing strategy on a budget goes better if you start with the basics. The “Do-Re-Mi” of enterprise content strategy is your company’s current content budget, together with the data on how each area of your strategy is working.

Marketing Budget Creation 271

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 271

Content Standard

FEBRUARY 21, 2019

And in many ways, marketing has always played a game of catch-up throughout its development—with social media Stories being the latest step for marketers to learn and utilize in this long, complex dance. And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy.

Social Media 100

Social Media Storytelling Media Marketing & Strategy 100

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Here’s to a successful year of digital marketing in 2013!

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Webbiquity

DECEMBER 11, 2013

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? But where does one begin?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Outbrain

AUGUST 14, 2021

We watched as the marketing world adapted to the “new normal”, forced to rethink audience, delivery, and strategy. It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021. AI and Programmatic Advertising.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Convince & Convert

JUNE 18, 2014

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. This beast is in a constant state of flux, whether you’re heads-down in social, search, or any ad space with more than a smidgen of competition. marketing education marketing trends technology'

Work Management 154

Work Management Marketing Management Paid Search Agency Trends 154

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. WARC ) A good ABM strategy can increase marketing revenue by 208%. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Oktopost

MARCH 7, 2022

It can be hard to figure out what’s really important, and what are buzzword trends. We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Crimson Marketing

OCTOBER 8, 2013

Social media posts. Most of you have some type of content strategy in place (60% of businesses already implemented content marketing in their overall marketing strategy), but how many of you actually understand it? Mobile Content Marketing Strategies Will Create Winners. Mobile must be a part of your content strategy. .

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 9, 2013

Social media posts. Most of you have some type of content strategy in place (60% of businesses already implemented content marketing in their overall marketing strategy), but how many of you actually understand it? Mobile Content Marketing Strategies Will Create Winners. Mobile must be a part of your content strategy. .

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Marketing Insider Group

JUNE 2, 2014

Every year around this time Mary Meeker puts out her famous Internet Trend Charts. There’s 164 slides in her latest deck, so I have pulled out the 9 internet trend charts you need to see… Mobile Still Has A Ton Of Growth. The Rise Of “Social News” Content. Strategy'

Trends 100

Trends Mobile Advertising Internet Marketing Mobile Marketing 100

KoMarketing Associates

OCTOBER 10, 2013

At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. From no data, to big data, to social data, and structured data, the topic was everywhere! Social Data. While each of the sessions offered valuable tips, the main takeaway for me was the focus on data.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Biznology

JUNE 2, 2021

The expansion of cobotics was dramatically stimulated in early 2020 by sudden universal requirements for social-distancing and increased work-from-home, in efforts to slow the spread of the COVID-19 pandemic. The trend is that there will be an increasing number of jobs worldwide working in the new “woods.”. References: Fuller, R.B.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. We hope you will use these highlights to help shape your marketing strategies for the year to come. Social Media Has Emerged in a Big Way; Results Are Mixed.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Tiecas

MARCH 21, 2024

Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental! It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun?

Social Media 162

Social Media Creativity Examples Media 162

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. They also needed to take more ownership of their content and communication strategy which was largely built on Instagram. Back then, Cherry Bombe didn’t have an email strategy. It was Instagram first.

A/B testing 101

A/B testing Eye-Tracking Outreach Custom Publishing 101

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

AUGUST 9, 2021

As a freelancer or client manager, you have clear intentions for your social media presence. While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. Have you ever wondered, “who started using hashtags for social media?”

Case Studies 105

Case Studies Case Study Twitter Studies 105

Brandwatch Marketing

OCTOBER 25, 2023

billion worldwide on advertising in 2013 alone. Look at search volume data Use Google Adwords Keyword Planner and Google Trends to check the volume of searches for your brand name, and to track it over time to see if search volumes are increasing. That’s rare.” Read more: Which Football Sponsors are Getting the Best ROI?

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

LeadSquared

OCTOBER 23, 2016

Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. Aditi is the Director of Ops and Strategy at Emporio Marketing Pvt Ltd. Emporio is a boutique marketing agency, which specializes in Social Media Marketing, Influencer marketing and Online Reputation Management.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

KoMarketing Associates

DECEMBER 9, 2013

These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Stevens & Tate

MAY 27, 2022

The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy : 1. According to YouTube’s Trends Dashboard, more than 60 million Baby Boomers over the age of 55 view content on YouTube every month. Seniors Are Social. Seniors Use YouTube Frequently.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

KoMarketing Associates

APRIL 11, 2013

Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report. Key takeaways for B2B marketers include expectations for seasonal traffic trends, traffic source percentages, and quality metrics associated with various B2B marketing strategies.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers. Remind People How Useful It Is.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Hinge Marketing

NOVEMBER 11, 2020

From a global trend perspective, some research indicates that many clients halted, postponed, or reduced projects right now to the point where consulting revenue could be reduced by as much as 15% in North America, 28% in Europe, and 12% in Asia Pacific. Social media platforms play a key role in firm visibility. About the Study.

Consulting 157

Consulting Research Work Management Marketing Management 157