ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Buyers have embraced collaboration with the advent of social and digital technologies, so marketers must consider internal as well as external members of collaborative networks which impact buying desisions. Via iMedia Connection.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

ViewPoint

DECEMBER 10, 2013

Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. That kind of video can be shared on social media, generating buzz about your company. Here is the full video of our discussions and below are some highlights.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

ViewPoint

JULY 17, 2013

The hybrid salesperson will emerge, and they will be technically, culturally, socially, and skillfully diverse and astute. It is expected that 85% of buyer-seller interactions will happen online through social media and video. As many as 100 million people are expected to telecommute to work by the year 2013.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

ViewPoint

APRIL 30, 2013

He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. Mobile Marketing Boom.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

ViewPoint

JANUARY 31, 2013

They’re social. Because prospects and customers see meaningless cold calls as wasteful interruptions, successful sales professionals must use social media research to find reasons to connect with their leads. She goes on to say, “They’re virtual. They’re mobile,”. No one wants to check their e-mail anymore.”

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

NOVEMBER 8, 2012

They then they use social media to check what other contacts have done about those issues. 2013: A Resurgence in Developing People for the New Sales Landscape. She adds, “Many of the old models that have been based on how salespeople go out and sell are irrelevant now.

Demand 120

Demand RFP Work Management Buying Cycle 120

ViewPoint

MAY 7, 2013

Tony feels that, due to social media collaboration, even the standard labels for the players are becoming a bit outdated. Even if your lead from the first quarter of 2013 has clearly identified the fact that they will not be ready to buy until 2014, it''s a big mistake to simply leave them alone in the meantime.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

APRIL 10, 2012

He added that the full impact of the economic downturn was underestimated and that it will likely be Q1 2013 when significant growth occurs. The Role of Marketing Automation & Social Media. He notes tougher competition and more level playing fields require reps to embrace them—with a caveat.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Automation Services Forrester 120

ViewPoint

OCTOBER 11, 2012

He talks about how buyers have more access to more information than ever before, adding, “The buyer has access to your customer base, to my customer base, to my client’s customer base online, through LinkedIn, through Quora, and through social groups. I can collect as much information as possible.”.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

NOVEMBER 20, 2012

2013 Changes: Social Media, Mobile, Analytics & Productivity. Click to start video at this point — I ask Bob about the changes in marketing and sales he expects to see in 2013. Among the trends he sees in sales organizations in 2013: Greater adoption of social media. and another 10% in Canada.

Process 120

Process Allocation Marketing Management Peer-to-peer 120