Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. The focus in 2013 will be clean data. How do I know this?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

FEBRUARY 12, 2013

This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. Outreach is the lifeblood of social media engagement.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

OCTOBER 8, 2013

Again, it’s currently late 2013 and the number of posts has not progressed since 2011. Inauthenticity – Social Media’s Dirty Little Secret (senseimarketing.com). 4 Social Media Mistakes That Can Blindside Your Brand (business2community.com). Yelp says quarter of reviews fake (bbc.co.uk).

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

JUNE 2, 2021

In an article published in IndustryTap, David Schilling argues that the internet is doubling knowledge every 13 months, and with the help of the internet, we will soon double human knowledge every 12 hours (Schilling, 2013). Cobotics will be a media industry game-changer in our lifetime. IndustryTap.com, (April 19, 2013).

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Biznology

AUGUST 13, 2013

Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. It’s not true.

Social Media 80

Social Media Media First-Mover Advantage PR 80

Biznology

APRIL 9, 2013

If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the line in the sand that you and your employer have decided are grounds for termination. What do I mean? “Goose, it’s time to buzz the tower.”

Social Media 80

Social Media Viral Marketing Media Youtube 80

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. The social media role, so far. I’m no better prognosticator than anybody else, but my best answer would be: look at where the inefficiencies are. Some inefficiencies may take decades to be properly addressed.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

JUNE 6, 2017

, The best automagical Twitter following tools for your business , Your social media marketing automation solution , Tools I use to amplify social campaigns , How to build your influencers in social media , Social media is like riding a bike. That’s eight articles since 2013.

Marketing Automation Services 133

Marketing Automation Services RSS Twitter Deep Linking 133

Biznology

JULY 10, 2013

Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? He also tells how to find the right online influencers, bloggers, and the social media savvy. Maximize coverage in blog posts and social media shares.

Blogger 80

Blogger Outreach PR Public Relations 80

Biznology

JANUARY 16, 2013

With the rise of social, local, and mobile, your customers likely do all three, often at the same time. What does this mean for your business in 2013 and beyond? . In this Webinar, find out how the social, local, mobile Web is changing your customers’ behavior and what that means for your business.

Amazon 80

Amazon Mobile Marketing Webinar Metrics Blogger 80

Biznology

JULY 3, 2013

Social media. Create compelling content that is useful for your web visitors and you are well on your way, towards practicing good SEO 2013-style. Next, be active on social media and make your content easily shareable on social media. User experience.

SEO 80

SEO Planning Internet Marketing Social Media 80

Biznology

MAY 2, 2013

Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform. He defined this 3 rd platform as the intersection of mobile, social, big data and cloud.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Biznology

FEBRUARY 20, 2015

For example, what if a customer has a bad experience with your product and decides to take his or her frustration to social media? Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). Source: IBM CMO Study 2013 ). Source: Type A Communications).

CMO 80

CMO Enterprise Management Work Management Peer-to-peer 80

Biznology

NOVEMBER 17, 2014

. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.

Trends 80

Trends Brand Identity Branding Planning 80

Biznology

SEPTEMBER 30, 2013

One of the hardest messages to swallow at Content Marketing World 2013 was Doug Kessler’s statement that quality content marketing is no longer an advantage. Would Red Bull ever publish media that wasn’t targeted to a young, adventure-loving audience? Sometimes, repetition can achieve remarkable results. Messaging Defines a Brand.

Content Marketing 80

Content Marketing Paid Search Agency Content Custom Publishing 80

Biznology

SEPTEMBER 25, 2015

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Becoming a more socially active business. In March 2014, we had probably 30 people in our company engaged in social media in one form or another. Martyn’s answers reveal what’s working today in B2B digital marketing.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

FEBRUARY 21, 2013

Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it’s already being declared the next big thing in digital media marketing. Zbynek Kysela™ (@cmelakigor) February 5, 2013. Image via CrunchBase. But is it, really? Can you do it in just six-seconds?

Video Marketing 80

Video Marketing Emarketing Social Networks Network Marketing 80

Biznology

SEPTEMBER 21, 2015

People are coming to me and other writer friends for help writing their blog, ebooks, white papers, infographics, scripts, and social media posts. In 2013, the Content Council put the size of the content marketing industry at $44 billion. Content, and specifically, writers. This mirrors closely my own experience.

Creativity 80

Creativity PR Public Relations Startups 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Be the catalyst of your natural social media success. All that is required is some basic prospecting.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. And, please do engage me as I am very keen to help you in any way I can to embrace social media in 2013!

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., 76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Will this help or hinder the growth of the category?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

OCTOBER 9, 2013

A quick Google search for “social media best practices” reveals 102 million results. If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change. Social Business Business Social Social business social media'

Practices 80

Practices Wikipedia Business Best Practices 80

Biznology

JANUARY 22, 2013

Even in 2013, the Huffington Post’s blogger interface doesn’t offer a Rich Text Editor so writing in familiar WYSIWYG isn’t possible there. Top Best Blogging Platforms In 2013 (technoworrlld.blogspot.com). 15 on top 23 social media power influencer list (chrisabraham.com). Related articles.

Tagging 80

Tagging Blogger Case Study Case Studies 80

Biznology

NOVEMBER 1, 2012

All this was brought to mind as I prepared for a session I am doing Monday in Copenhagen for the IAA on using social media for sales leads. In the digital age, no one knows in October of 2012 what they will need in November of 2013, but that is when the budget is set for it–if “set” is even the right word.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Biznology

MARCH 3, 2015

Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class.

Advertising Mediums 80

Advertising Mediums Stats Twitter Tagging 80

Biznology

NOVEMBER 11, 2013

Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. Who owns social media? magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

MARCH 12, 2013

Social media works only when people passively stumble upon your posted content well after they’ve actively — at one point in the past — committed to Liking, Plussing, or Following you intentionally in the past.

Advertising Channels 80

Advertising Channels Advertising Agencies Paid Search Agency Ad Agencies 80

Biznology

NOVEMBER 30, 2012

Same for social media efforts. There are many, many, many (did I say many) websites and general web presences that NO ONE should be pointed to as great SEO, paid search or social media tactics and techniques. “Doing” social media? Same holds true for paid search efforts. You see how that sounds?

Internet Marketing 80

Internet Marketing SEO PPC Social Media 80

Biznology

JANUARY 15, 2013

Some digital marketing resolutions for 2013 (biznology.com). How To Use Google+ As Your Social Media Dashboard To Cross-Post To Facebook, Twitter & More (makeuseof.com). Social Media Metrics (socialsamosa.com). Related articles. 11 ideas for taking your digital marketing in new directions (socialmedia.biz).

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Biznology

JANUARY 13, 2015

Social Media is an Afterthought. Everyone has social media profiles but very few companies have internalized that Google is checking your social media pulse every day. Most of my major clients have fewer than a thousand followers on their social sites. In 2015, Responsive Design is essential.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

NOVEMBER 4, 2015

brought them together at a CIO conference earlier this month to offer insights into the impact that the Internet, cloud computing, and social media have had on the next generation of American workers. Cisco Systems Inc. The speakers shattered many of the commonly held stereotypes about millennials.

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

Biznology

JANUARY 21, 2015

To use social media more effectively (i.e. Howard Schultz, head of Starbucks, said in 2013 that “the currency of leadership today is transparency.” Emphasize consistency across all touch points – for a consistently great experience. • Use metrics that matter – and even measure the emotional satisfaction. • Many governments (e.g.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Biznology

JANUARY 15, 2015

To use social media more effectively (i.e. Howard Schultz, head of Starbucks, said in 2013 that “the currency of leadership today is transparency.” Emphasize consistency across all touch points – for a consistently great experience. Use metrics that matter – and even measure the emotional satisfaction.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Biznology

OCTOBER 29, 2014

Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. Social selling tools. Reps can also monitor social conversations to identify trends and opinions.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Biznology

APRIL 25, 2013

So how can small business owners make the most of this trending social media app? As of April 2013, the Vine app is only available through Apple devices but representatives of the platform say it will soon be available through other platforms too. Here is how to get started. Setting up Twitter Vine.

Small Business Marketing 80

Small Business Marketing Twitter Business Work Management 80

Biznology

APRIL 18, 2013

Newsrooms are down by 30% since 2000, according to the State of the News Media 2013 , an annual report from the Pew Research Center’s Project for Excellence in Media. With social media, people now graze for news and tend to read articles or view videos from an array of sources. That’s no surprise.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Biznology

MARCH 5, 2013

OK, I’ll be honest with you, I came up with that plan after I sponsored one spontaneously and organically to see if anyone might want to join my virtual rowing team, Team Grotto , and join a virtual regatta, the 2013 World Erg Challenge. Get the 2013 Facebook Best Practices Guide (fruition.net). Why not, right?

Facebook 80

Facebook Burn Rate Long Tail Marketing Content 80