KoMarketing Associates

JANUARY 7, 2013

We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily.

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Hubspot

APRIL 23, 2020

you want to redesign your website. Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. How Often Should You Redesign Your Website?

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. 3 Big Reasons B2B Marketing Content is Key.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. (

Statistics 100

Statistics SMB Content Marketing Planning 100

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. We believed that great technology should be accessible to everyone, from small business owners to DIY website assemblers. We both cared deeply about website performance. People first. Zealous for performance.

Trigger Marketing 104

Trigger Marketing Planning Intent Template 104

Pearl Digital Marketing

OCTOBER 13, 2019

If so, an SEO audit can help clean up your broken links and help the search engines find you better. But first, you have to understand what an SEO audit is, know about a few SEO audit tools and how exactly to perform an SEO audit of your site. Defining an SEO Audit. Why You Should Perform Routine SEO Audits.

SEO 72

SEO Domain Mobile Marketing Keywords 72

ClearVoice

JUNE 16, 2022

SEOs have been debating E-A-T since Google’s Medic update back in 2018. Some SEO experts agree that E-A-T is a ranking factor, while others think it’s better described as mere guidelines on how to optimize your blog architecture for higher rankings. These changes usually cause drastic changes in a lot of websites’ rankings.

Guidelines 52

Guidelines SEO Google Marketing Proposals 52

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives.

Link Building 120

Link Building Tactics Ad Building B2B 120

Hubspot

JANUARY 4, 2021

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). In 2015, Google announced that mobile optimization would become a contributing factor to SEO rankings.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

NuSpark Consulting

DECEMBER 16, 2015

Why Companies Should Spend Money on SEO. SEO has always been one of those hazy areas where companies know that it is critical to driving traffic to their websites but where it is also unclear as to how much money should be spent on optimization, if any at all.

Optimization 100

Optimization SEO Conversion Marketing Budget 100

Marketing Insider Group

AUGUST 6, 2015

Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. What is SEO? Search Engine Optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. Offsite SEO , on the other hand, is what ‘they’ say about you.

SEO 100

SEO Long Tail Marketing Domain Keywords 100

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. The first session of Day 1 was the “Periodic Table of SEO Ranking Factors” and Jenny Halasz gave a very good presentation about the importance of sound site structure. Clean Up Site Architecture.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

B2B Marketing Traction

JULY 31, 2013

came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites. In May 2013, Google Penguin 2.0 That being said, what DOES work now for SEO (search engine optimization)? Google Penguin 1.0

Tactics 100

Tactics SEO Google Press 100

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Grandview Research ) Local SEO statistics Local SEO is an essential aspect of content marketing, especially for businesses that rely on local customers. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Brightedge

JUNE 16, 2022

The number of website-specific FAQs on SERPS also seems to have increased. In 2013, Google Search Central published an article outlining the use of rel=”author”, and it includes several FAQs for improving author markup. In an SEO office-hours session, Mueller said, “.if John Mueller Clarifies Role of CDNs in Rankings.

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

Brightedge

JUNE 16, 2022

The number of website-specific FAQs on SERPS also seems to have increased. In 2013, Google Search Central published an article outlining the use of rel=”author”, and it includes several FAQs for improving author markup. In an SEO office-hours session, Mueller said, “.if John Mueller Clarifies Role of CDNs in Rankings.

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

KoMarketing Associates

FEBRUARY 18, 2014

While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. Video Content.

SEO 120

SEO Paid Search Agency B2B Companies 120

Webbiquity

JANUARY 2, 2013

What is the source of the largest share of social traffic to websites? (It’s 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hinge Marketing

APRIL 30, 2020

In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. Nearly 1 in 5 buyers today look for firms to address their key challenges through online search – an 11% increase from 2013. 2 – Marketing teams have stronger skills in social media, research & and SEO.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

MarketMuse

MARCH 28, 2019

A lot of SEO tools use the concept of Domain Authority (DA) as a way to predict how well your site will rank on popular search engines like Google and Bing. But since the release of Google’s Hummingbird update in 2013, when the search engine began taking the whole meaning of a search term into […].

Marketing Websites 40

Marketing Websites Ad Building Domain Content 40

KoMarketing Associates

MARCH 21, 2013

B2B SEO professionals need to be ever aware of how design and usability play a part in the prospective buyer’s desire to consume information accessed and presented. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Hubspot

MARCH 29, 2018

What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. The dark art of black hat SEO is the wrong way. Black hat SEO seeks to game search engine algorithms, rather than solve for the user. Black Hat SEO vs. White Hat SEO.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

seo.co

DECEMBER 19, 2021

LSI is a key concept in SEO (search engine optimization). So if your plan is to use the content that you write to build a Website, optimize that Website for SEO, and monetize the traffic that comes to the Website , it’s important that your articles have a good mix of LSI terms. Hummingbird (2013).

Optimization 115

Optimization Keywords SERP SEO 115

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Because of this, it is important that you rank highly on the search engine so people can easily find your website and content. Perform a Website Analysis. For example, are you generating leads from your website?

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Recent Google algorithm changes underscore how SEO and social media are inextricably linked.

Social Media 80

Social Media SEO Media Youtube 80

LeadSquared

JANUARY 11, 2017

Google has started penalizing websites that are not mobile-friendly, and the shift of preferring smartphones over desktops has only been growing. This changing trend means that mobile SEO is gaining momentum. But what is it and how does it differ from normal SEO? In the webinar, Abhishek also discussed: Evolution of Mobile SEO.

Webinar Metrics 52

Webinar Metrics Paid Search Agency SEO Mobile Marketing 52

Crimson Marketing

MAY 23, 2013

SEO matters, but social matters more. “To start building your email list, create a signature promotional giveaway (SPG) either on your website or within Facebook itself. . - The 4-1-1 Rule (one self promoting social share needs one relevant reshare and four pieces of relevant content not written by you). Use Facebook ads. #11:

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Marketing Insider Group

MARCH 9, 2020

For example, for many of our larger clients, we handle the basic SEO-driven articles they publish once or twice and week. Let’s say that during your audit, you discover a post you wrote back in 2013. We then help their experts (more on that below) to build thought leadership content. Repurpose Your Best-Performing Content.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Biznology

JULY 3, 2013

A friend of mine, Jeff Sauer gave a great presentation on how SEO is changing and where it is going in the future at the last meeting of the NJ chapter of MENG (Marketing Executives Networking Group). His main point: that SEO is no longer about gaming the system with keywords and links. Last on Sauer’s SEO to-do list is …SEO?

SEO 80

SEO Planning Internet Marketing Social Media 80

Goodish Agency

MAY 17, 2021

He joined an American digital marketing agency where he was managing a SEO team. Another tool Jim uses often is Unbounce , a landing page optimization tool which he’s been using ever since 2013 and still seems to be one of them best CRO tools on the market today. Biggest Challenges in Finding New CRO Clients. CRO for SaaS Cheat Sheet.

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Search Agency Conversion Companies 97

markempa

JULY 22, 2013

Tweet When John Johnston, Director of Digital Marketing, began his journey at Volvo Construction, he knew things had to be completely rebuilt, starting with the website and branching out into everything else. First, Volvo Construction created a website acting as a useful and current resource for customers and dealers.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. It can be used to help drive viewers to your website for more information. Doing so can help drive a significant amount of traffic to your website. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Convince & Convert

MAY 1, 2015

Quality SEO and responsive/mobile sites have become an absolute necessity. Google determines websites’ mobile-friendliness based on multiple aspects. Google is even checking for irrelevant cross-links from your mobile page to the desktop version to determine if a website is mobile-friendly. Unplayable content. Faulty redirects.

API 166

API Mobile Marketing Deep Linking Google 166

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. August 27, 2013. 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013). January 2, 2013. August 5, 2013. December 11, 2013. October 28, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

Adobe Experience Cloud Blog

OCTOBER 2, 2014

While mobile SEO shares many similarities with the existing SEO strategies for desktop browsers, here are some specific tips that will give you an upper hand in the mobile SEO competition: Make Your Website Mobile-Friendly. In 2013 there were 1.4 In 2013 there were 1.4 Promote Your Business with Mobile Ads.

Practices 48

Practices SEO Best Practices Mobile Marketing 48