B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. What’s Your 2013 Marketing Prediction? So, that’s my list of 2013 predictions and in some cases, wishful thinking. Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). The crawl error report tells site owners what pages the search engine has found that are broken.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). The crawl error report tells site owners what pages the search engine has found that are broken.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” While many search marketers focus on content, link building, social, etc., Make sure your site is fast.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Brandwatch Marketing

OCTOBER 25, 2023

billion worldwide on advertising in 2013 alone. Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. Of course, not every brand will rely on a website to sell their products.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Tomorrow People

APRIL 22, 2013

Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people. Using your imagination when searching for keywords will push your website higher in the rankings and into the line of sight of searchers. Research Keywords Effectively.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people. Using your imagination when searching for keywords will push your website higher in the rankings and into the line of sight of searchers. Research Keywords Effectively.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

DAGMAR Marketing

NOVEMBER 30, 2023

However, suppose users avoid interacting with a website due to privacy concerns. As the market leader in online search, Google plans to join other web browsers in 2024, by eliminating third-party cookies, so it can stand with the other web browsers and cultivate a more transparent relationship with its users. How would you feel?

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. Designing call to action offers on your website is an important step for turning web visitors into leads. This one is for the on-the-ground marketers who are looking for fresh new ways to build website authority. Locations for Your Calls to Action.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

Hinge Marketing

APRIL 30, 2020

In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. While referrals remain the top search method, in today’s world, less than 60% of today’s buyers ask for referrals — a 15% decrease. But, finding firms through online search has surged in adoption. Expertise seals the deal.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

seo.co

OCTOBER 4, 2021

This is a long-term strategy that will improve your ranking in local search results and win you more local customers as well. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” Create location-relevant blog posts.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

ClearVoice

JUNE 19, 2023

Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. FinancesOnline ) 78% of local searches result in an offline conversion. Safari Digital ) Up to 40% of organic search traffic is for location-based businesses. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What is the source of the largest share of social traffic to websites? (It’s Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. What is Semantic Search & Latent Semantic Indexing (LSI).

Optimization 115

Optimization Keywords SERP SEO 115

Biznology

JUNE 2, 2021

William (Bill) Simon , a leading entertainment industry executive-search professional at Korn-Ferry International specializing in the placement of C-suite executives in the media industry, said, “Taking over common tasks has been a feature of AI for a long time. IndustryTap.com, (April 19, 2013). References: Fuller, R.B. Zakaria, F.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms. visits to stores, phone calls, app downloads, website sales, etc.)

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Crimson Marketing

MAY 23, 2013

Users are feeling more and more comfortable sending messages over social platforms (instead of email), and asking friends or social communities for referrals (instead of searching). #2: “To start building your email list, create a signature promotional giveaway (SPG) either on your website or within Facebook itself.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. So, we decided to run the numbers again (over the same searches) and see if the data matches our perceptions.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. She posts how-to guides and growth hacks on her website that can help digital marketing experts tailor a solid SMM strategy. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. It can be used to help drive viewers to your website for more information. Doing so can help drive a significant amount of traffic to your website. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JULY 1, 2014

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query.

Link Building 120

Link Building Paid Content Google Advertorials 120

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Analytics can tell you how old your target market is, where they work, and how long they spend on your website.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. LarryKim | LinkedIn. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Valasys

OCTOBER 20, 2020

The introduction of voice search has a direct impact on the inclination of people towards technology. Artificial intelligence and machine learning have enabled people to interact with technology particularly search engines using voice. Indeed, these voice searches are most likely to overtake text searches in foreseeable years.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

Hubspot

JANUARY 4, 2021

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. Optimizing for search engines shouldn't be your main focus anymore. Search Engine Engagement Metrics.

Lead Ranking 101

Lead Ranking Lead Scoring Dwell SEO 101

Adobe Experience Cloud Blog

MAY 31, 2013

Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. Why not make it hidden on your own website? And then after a bit you get the following pop-up: And all you have to do resize your browser and you get to the real website.

Campaigns 48

Campaigns B2B Thought Leadership Thought Leadership Impressions 48

B2B Marketing Traction

JULY 31, 2013

came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites. In May 2013, Google Penguin 2.0 That being said, what DOES work now for SEO (search engine optimization)? Google Penguin 1.0

Tactics 100

Tactics SEO Google Press 100

Sharpspring

JUNE 10, 2021

Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. They migrated to SharpSpring from Hubspot in 2013 and have never looked back. To boost all these efforts, a social, paid search, and display ads strategy was put in place. An Effective Approach.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Webbiquity

AUGUST 2, 2018

You already know that customers are most likely going to find you through search engines. Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it? According to Econsultancy, 61% of consumers turn to begin their decision-making journey with a search engine.

Social Media 143

Social Media Media Marketing Management Allocation 143

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Inbound Writer helped us analyze the 242 posts we published here in 2013 and discovered that the top 25% (61 posts) generated a whopping 78% of the visits from organic search (and 67% of all visits).

Analytics 164

Analytics Top of Funnel Content Case Studies 164

Convince & Convert

MAY 1, 2015

There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. Google determines websites’ mobile-friendliness based on multiple aspects.

API 166

API Mobile Marketing Deep Linking Google 166

markempa

MAY 13, 2013

They use search, they use social and they visit websites when they’re considering a purchase,” he explained. Furniture company website sparks idea, nets 400% increase in leads. A Google search led Gendusa to a home-furnishing company’s Web page. We’re dealing with people, and all people behave the same.

B2B Marketing 120

B2B Marketing B2B Clickthrough Lead Gen 120

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28