KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup. Event/Trade Show Review. Talkwalker Alerts. SocialMention.

Link Building 120

Link Building Tactics Ad Building B2B 120

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. What’s Your 2013 Marketing Prediction? So, that’s my list of 2013 predictions and in some cases, wishful thinking. Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” While many search marketers focus on content, link building, social, etc., Make sure your site is fast.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. What is Semantic Search & Latent Semantic Indexing (LSI).

Optimization 115

Optimization Keywords SERP SEO 115

ClearVoice

JUNE 19, 2023

Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. FinancesOnline ) 78% of local searches result in an offline conversion. Safari Digital ) Up to 40% of organic search traffic is for location-based businesses.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Tomorrow People

APRIL 22, 2013

Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people. Using your imagination when searching for keywords will push your website higher in the rankings and into the line of sight of searchers. Research Keywords Effectively.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people. Using your imagination when searching for keywords will push your website higher in the rankings and into the line of sight of searchers. Research Keywords Effectively.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. LarryKim | LinkedIn. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

seo.co

OCTOBER 4, 2021

This is a long-term strategy that will improve your ranking in local search results and win you more local customers as well. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” Create location-relevant blog posts.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Hubspot

JANUARY 4, 2021

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. Optimizing for search engines shouldn't be your main focus anymore. Semantic Search.

Lead Ranking 101

Lead Ranking Lead Scoring Dwell SEO 101

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms. Conversions come in many forms (i.e.,

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Tiecas

MARCH 21, 2024

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What is the source of the largest share of social traffic to websites? (It’s Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

AUGUST 2, 2018

You already know that customers are most likely going to find you through search engines. Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it? Put yourself in your customers’ shoes. If you were looking for your business, where would you start?

Social Media 142

Social Media Media Marketing Management Allocation 142

B2B Marketing Traction

JULY 31, 2013

came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites. In May 2013, Google Penguin 2.0 That being said, what DOES work now for SEO (search engine optimization)?

Tactics 100

Tactics SEO Google Press 100

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. She posts how-to guides and growth hacks on her website that can help digital marketing experts tailor a solid SMM strategy. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hinge Marketing

NOVEMBER 24, 2020

The Hinge Research Institute is releasing a special Architecture, Engineering & Construction (AEC) industry version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Architecture, Engineering and Construction Edition. . Why This Study Matters to You.

Peer-to-peer 106

Peer-to-peer Lead Ranking Lead Scoring Buyer's Journey 106

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. It can be used to help drive viewers to your website for more information. Doing so can help drive a significant amount of traffic to your website. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

KoMarketing Associates

JULY 1, 2014

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query.

Link Building 120

Link Building Paid Content Google Advertorials 120

Valasys

OCTOBER 20, 2020

The introduction of voice search has a direct impact on the inclination of people towards technology. Artificial intelligence and machine learning have enabled people to interact with technology particularly search engines using voice. Indeed, these voice searches are most likely to overtake text searches in foreseeable years.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

ClearVoice

JUNE 16, 2022

This takes us back to 2013 when Google first published about human search quality raters. E-A-T came from Google’s Search Quality Rater’s Guidelines. It is an in-depth guide designed to help actual human raters assess the page quality of search results and determine the effectiveness of tweaks to search engine algorithms.

Guidelines 52

Guidelines SEO Google Marketing Proposals 52

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Analytics can tell you how old your target market is, where they work, and how long they spend on your website.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. So, we decided to run the numbers again (over the same searches) and see if the data matches our perceptions.

SERP 72

SERP Case Studies Verticals Lead Ranking 72

seo.co

FEBRUARY 10, 2021

Search engine optimization (SEO) is a great marketing strategy. Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. Does it seem like there are lots of third-party websites ranking for branded terms?

Loyalty 116

Loyalty Brand Identity Branding SERP 116

KoMarketing Associates

JULY 27, 2016

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Inbound Writer helped us analyze the 242 posts we published here in 2013 and discovered that the top 25% (61 posts) generated a whopping 78% of the visits from organic search (and 67% of all visits).

Analytics 164

Analytics Top of Funnel Content Case Studies 164

Pearl Digital Marketing

OCTOBER 13, 2019

Are your blog posts or landing pages doing as well in organic search as you thought they would? If so, an SEO audit can help clean up your broken links and help the search engines find you better. An SEO Audit is an in-depth analysis of your website. It targeted websites that had search terms in their domain names.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Sharpspring

JUNE 10, 2021

Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. They migrated to SharpSpring from Hubspot in 2013 and have never looked back. To boost all these efforts, a social, paid search, and display ads strategy was put in place. An Effective Approach.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

NuSpark Consulting

DECEMBER 16, 2015

SEO has always been one of those hazy areas where companies know that it is critical to driving traffic to their websites but where it is also unclear as to how much money should be spent on optimization, if any at all. This means that the cheapest search engine optimization vendor is not necessarily the best one.

Optimization 100

Optimization SEO Conversion Marketing Budget 100

KoMarketing Associates

JULY 11, 2013

And the website is usually part of this process. Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. The Definitive Guide To Google Authorship Markup.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

NOVEMBER 14, 2017

Zhihu, founded in 2011, is a social question-and-answer website in China, which shares many similarities with US-based Quora. percent users are using Zhihu to search and ask questions relevant to their professional fields. For example, when we search for Cisco , there were 739 questions about this topic and 19,000 people are following.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Allocation 120

KoMarketing Associates

FEBRUARY 18, 2014

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. That’s why I’ve put together the following list of three ways for marketers to create new content by maximizing the existing content on their websites. Video Content.

SEO 120

SEO Paid Search Agency B2B Companies 120

MarketMuse

MARCH 28, 2019

A lot of SEO tools use the concept of Domain Authority (DA) as a way to predict how well your site will rank on popular search engines like Google and Bing. But since the release of Google’s Hummingbird update in 2013, when the search engine began taking the whole meaning of a search term into […].

Marketing Websites 40

Marketing Websites Ad Building Domain Content 40

QuanticMind

JULY 10, 2019

Google’s mobile search has a new look. They have rolled out a mobile search redesign with a black ad label replacing the previous green ad label. Search results for “Visit San Francisco” taken on 6/6/19 on both mobile and desktop. If you take out your phone and do a search on Google you can see it for yourself.

Paid Search Agency 40

Paid Search Agency Mobile Advertising SEM Guidelines 40